Tell a joke:

An old man bought a new TV set, and soon the remote control broke down. The old man found the seller and asked for maintenance.

The seller looked at it and said, "Your battery is dead. Just go back and buy a new battery and put it on yourself. "

The old man said, "This can't be done. What if I go back and change the battery or it's broken? " What I bought from you is broken now. You must help me deal with it. "

The seller said, "ok, but I don't have this type of battery here now." Why don't you come back next week? "

The old man took the remote control and left. He said to come back next week and ask the seller to get the battery ready.

Sure enough, a week later, the old man came again with the remote control, and the seller's battery still didn't arrive. The seller didn't expect the old man to really come. Just buy the right battery and change it. ...

Helpless, the seller can't say that the battery hasn't arrived yet, and the elderly are not good crops. He said to the old man, "Grandpa, then give me the remote control. You sit in the shop and have a rest. I'll get it for you."

So, the seller rode to the supermarket next to him, bought a new battery, put it on, stayed in the supermarket for a while, and rode back.

Grandpa, your remote control is fixed.

Well, please, young man.

Yes, the seller is me. This is a true story.

It's not only a waste of two days for the old man to go back and forth four times, but it's also tens of dollars to take a taxi back and forth. And this is just something that two dollars can do.

Later, every time I mentioned this story, I wanted to laugh. ...

This joke, if you think about it carefully now, actually illustrates one point: from the customer's point of view, he should enjoy the due service as long as he spends money, even if enjoying this service makes him pay more time and energy, they are willing.

From the seller's point of view, I can solve your problem at the lowest cost and tell you the best answer. Isn't it the best of both worlds?

I kept haggling when I was shopping and asked if the sales volume could be less. The salesperson said that this is the lowest price, and we can't go any lower. If you go any lower, you will lose money. You insist on less, or you won't buy it. The salesman has no choice but to tell you that he will apply for experience and see if he can give you less.

So, he went back to the office to smoke a cigarette and came out to tell you how he made great efforts to help you reduce the price, so that you could support him more in the future.

Familiar with these scenes. What do customers really want? Is the price lower?

What customers want is a sense of value, but their own is different. Others can't get this price. I can. I'm great. Other people's remote control can only be changed by themselves. Mine is different. I'm a VIP client. I'm great.

"What they want is not cheap, what they want is to feel cheap."

I don't know if e-commerce double eleven is really cheap, but every time we buy offline, it is more expensive than usual, and so are other holidays. What you think is cheap is just your idea. Knowing these rules, I almost never buy anything on festivals like Double Eleven.

Didn't Teacher Ma say, don't tell leek that he is a leek, he will argue with you, just cut him off, and he will thank you.

Is sincerity the best routine? Admittedly, sincerity should be the first in interpersonal communication, but among people with unequal cognition, like sellers and buyers, who will believe it?

"I really didn't earn your money, this is already the cost price" ~

It is better to go back to the countryside than to the countryside.

Rural roads are slippery and people's hearts are complicated.

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