Why are there so many people willing to pay for OPPO even though they know the low specs and high price?

When it comes to OPPO, people will inevitably think of the label of "low configuration and high price". This is also a huge disadvantage that has always plagued OPPO. Indeed, take the latest OPPO R15 as an example, equipped with MediaTek Helio P60 processor, 6GB + 128GB, the configuration of the mid-range model is very high-end market price, while the Xiaomi 6X with the same configuration is only You can get it at half the price. From this point of view, "high price, low allocation" is indeed not unfair.

But so many people complain about OPPO’s shortcomings, but there are still more people willing to pay for OPPO, which is worth pondering. In addition, OPPO is equipped with a mid-range processor, but few people complain about the unsmooth running experience. Therefore, OPPO sells it at such a high price, and there should be corresponding technical investment. Let us take the latest OPPO R15 Come and take a look.

First of all, the appearance. OPPO’s models have never lost in appearance and have always been in the leading position of domestic mobile phones. They can give people a refreshing feeling every time. OPPO R15 still adopts the popular full-screen design this year, but it is different. OPPO officially calls it a super-view full-screen. The screen size is 6.28 inches. The ratio is not like the ordinary 18:9 design, but 19:9, which is super large. At the same time, the appearance experience is also more streamlined and pure.

OPPO R15 is made of double-sided glass, with a 2.5D arc on the back cover. It is available in three colors of purple, red and white, and is matched with a gradient color design on the body. The R15 Dream Mirror Edition is available in Dream Mirror Red and Ceramic Black. The gradient color of the fuselage can be said to be a pioneering move in the field of domestic mobile phones. This makes the appearance of OPPO R15 highly recognizable, and the same style is more cool and fashionable.

OPPO R15 is equipped with MediaTek Helio P60 processor, which has to be said to be a shortcoming, even slightly inferior to Xiaomi 6X’s Snapdragon 660. However, OPPO has jointly optimized with game manufacturers this time, which effectively makes up for this shortcoming and can bring a more hearty gaming experience. At the same time, the addition of convenient functions such as do-not-disturb games, easy answering, and so on, reflect OPPO's demand for users. All-round precise control and extremely considerate design concept.

As for the camera function of OPPO R15, needless to say, it has always been OPPO’s specialty. The R15 uses a 20-megapixel front camera and a 16-megapixel + 5-megapixel rear dual-camera lens. It is equipped with the latest Sony IMX519 sensor and supports backlight shooting and background blur. At the same time, the newly added AI smart camera can identify multiple objects more quickly and accurately. scene, and also provides a more intelligent beautification solution, which can perform different levels of beautification processing according to different ages and skin colors, ultimately presenting a clearer and more natural imaging effect.

Through the above analysis, although OPPO is equipped with a mid-range processor, it has achieved perfection in all aspects of detail processing, thus effectively making up for this shortcoming and providing users with an excellent user experience. Therefore, it is not unreasonable for OPPO to overtake Huawei in the first quarter of this year and become the manufacturer with the highest proportion of domestic mobile phone users.