How does WeChat Marketing Transform WeChat official account Fans?

Simply advertising goods in a circle of friends and selling goods through WeChat WeChat official account may still work in 214, but it will definitely not work in 215. Personally, the real Wechat business is fan management and content marketing. The essence of fan management and content marketing is "to create value for your fans". The ideal way is to gather fans through content maintenance, and then sell goods unconsciously, even the goods themselves are valuable to fans.

Personal orientation is closely related to your strengths, your hobbies and your personality. Among the three, hobby is the first. As the saying goes, interest is the best teacher. Only when you do what you like can you have passion and do it with your heart. Many people's circle of friends does not have a self-orientation, so the content they share is very messy, which does not conform to their own personality and is not conducive to communication. A circle of friends that can make others feel a sense of identity must be able to show their personality, show their thoughts and be close to life. For example, high face value, writing, skin care and so on.

In short, you have advantages to give play to and let others know that there must be a teacher in a threesome, and someone will always agree with you. To build a personal brand in the WeChat circle of friends, we need to play the most authentic side, and we must also carry out appropriate packaging and hype. The clearer the positioning, the easier it is to establish a personal brand. Your WeChat name, avatar, personalized signature, etc. are all related to it.

Second: Insist on originality

Many people don't do well enough in this regard. Is it really that difficult? No matter what products are provided by the last home or manufacturer, you just copy and paste, and you are a porter of content. You have no style at all, and there is no nutrition for fans. Because there are differences in original sharing, it is fresh and more attractive. Therefore, whether it is product advertising or life sharing, it is recommended to use original sharing. Even if you watch a joke in a hot news, it doesn't matter that many people reprint these things, because you took it, but you have to change it and don't have your own point of view in it. At this time, it will be fun.

For example, it doesn't seem abrupt that Li Jing tells fans how to become more beautiful through Pretty Woman, and tying up his own cosmetics by the way; Luo Zhenyu's "Luo Ji Thinking" carefully selected the knowledge and opinions in the book for fans, and then sold the book by the way. These are all examples of content marketing. If you sell masks, you should not post advertisements every day, but talk about how to make fans beautiful; If you are selling fruit, you should not post advertisements every day, but tell fans how to eat fruit scientifically.

Only in this way can others see a real person, have a frank attitude towards life and have a sense of trust. Original copy, the general interaction will generally be higher, then the sales effect will naturally be better.

Third, content positioning-accurate marketing

The positioning of content should be combined with its own characteristics, and at the same time, it should be considered from the user's point of view, instead of just pushing its own content. However, WeChat is not for service providers, but for users. Only when users get what they want from your WeChat, will they be more loyal to you and become friends with you, and the subsequent sales will be taken for granted. Because users come for your content and spread it because they think the content is valuable, we sell our products in a real and soft way. Different scenes need different expressions, which should be targeted and not uniform. No one knows your fans, your customers and your audience better than you do. For example, the post-9s generation may like something more entertaining. If you send something funny to the post-7s generation, it may not be very attractive to them. At this time, you need something more rigorous to impress them. In short, you need to decide your content according to your customers, users and fans.

To truly be a Wechat business, it is very important to be able to master words and pictures.

Every time we send a circle of friends, we should think about why we send it like this, why we write it like this, think carefully and do such a thing purposefully. When to send a circle of friends is very particular, and when to send what content is also relevant.

Fourth: content push-refuse harassment

Now most WeChat public accounts have the function of sending messages once a day. Many people think it is too few, but I think it is too much. Now each user will subscribe to several accounts, and the information pushed can't be seen at all. Regarding content push, I mainly talk about two aspects.

1. Push frequency: Do not exceed three times a week. Too many times will disturb users, and the worst consequence may be that users will cancel their attention to you; Of course, too few users will complain, thinking that your WeChat is just a decoration and will not get anything from you at all. So this degree must be grasped.

2. Push form: It means that the content is not necessarily graphic and thematic, but also some short texts, and the number of words in the text is generally about one or two hundred words. The key is that the content can arouse readers' thinking, generate sparks of thought and form a good interactive effect. In WeChat, we regularly conduct some small surveys to ask readers for suggestions on content and push time in the form of short texts. This effect is very good. In a small survey, we usually receive hundreds of replies from users, so that we can not only realize interaction, but also understand users better, and users can also see what they want, which should be said to be a win-win result.

Fifth: interactive skills

Friends who don't interact are hooligans. Therefore, the main preparatory work in the early stage is to improve the interactivity of the circle of friends.

so what can our circle of friends do to interact particularly well?

The real Wechat business needs to spread his own content in the circle of friends, so that social traffic can reach you. Two keywords summarized by myself: fun and interaction. Fun means that the content should be fun and interesting, so as to trigger communication. Interaction is to make the content strongly related to friends, and they will unconsciously participate. Everyone has vanity and wants to show off to his friends. Only by in-depth study of people's psychology can we really print and distribute social communication and maximize social traffic.

interactive questioning-

questioning is the most effective and commonly used way of interaction. For example, if I tell you that Wechat business will achieve 1 million flowing water, are you interested? Many people will answer yes or no.

Different ways to ask questions have different interactions. For example, if I go to eat hot pot tonight, the interaction is naturally not so high. If you ask where to eat hot pot, I hope everyone can recommend it. Are there any plans together?

when recruiting agents, we can also ask questions interactively, such as what products I have here, how about them, and are you interested? Would you like to join? Those who join can comment and write privately, attracting attention.

Mystery-

(provided there are overlapping friends) You send something like "XXX" in the circle of friends to pick me up today, and we are plotting a big event together.

Mystery is very high in the circle of friends, because many people in his circle of friends know who a certain person is, because he will feel mysterious when doing something with a certain person. At this time, the circle of friends will feel very curious and have high interaction in the circle.

if we use another method, so-and-so will pick me up today, and then we will go to dinner and do something, which will have no activity value. The same thing will be expressed in different ways and the interaction effect will be different. Use clever interaction to realize the maximum communication value of your circle of friends.

Strong entertainment-

Some prizes can be set. As the saying goes, children can't bear to be trapped in wolves. The interaction in the circle of friends can give some small gifts, trinkets, or red envelopes, etc., and the effect is still very good. It is not entirely because of the prizes, but because it is an interesting interaction.

For example, in the early hours of the morning, I sent a message to comment on my beauty, and I got ten charging treasures. As a result, many people commented on how handsome he was, and the effect was particularly good. This kind of prize-winning interaction should not be too difficult, and the interaction method should be simple and easy to understand and operate, otherwise it would be too complicated and few people would participate, and there would be less natural interaction.

Our circle of friends must be entertaining and entertaining. We must not be too rigid, too rigid and ineffective. The essence of social interaction is to share happiness.

Self-incrimination-

You can make up some jokes in the circle of friends, which is an entertaining skill. How high your EQ is determines how well you do in Wechat business. It takes courage to face up to one's negative information, talk and laugh openly, and turn everything into a soft hand. In fact, this is also a manifestation of self-confidence. When you are self-deprecating, the interaction will be very strong, and Yang Mi is a good example. Everyone understands for themselves.