Do French people drink boiled water?

/kloc-At the beginning of the 8th century, wines from Lafite Manor entered the London market. At that time, with the support of French Fu Bi, Nicola won the title of "Prince of Wine" from Iswu, and the wine of Lafite Manor was promoted to "King's Wine" from then on. From then on, the whole Palace of Versailles only sold Lafite, and even Comtesse du Barry, who was said to have been spoiled by Iraq's 15th National Congress, did not drink other drinks to quench his thirst, except Lafite. In gov5, French wineries in Medoc (mdoc) were rated for the first time in history. There are four famous villages: Lafite, Latour, Obiang and Margaux, among which Lafite ranks first. 1975, Mu Tong winery also became a first-class winery. Why is Lafite so popular? . Gov China Wine Information Network _ Little Lafite red wine price, but it is also an old brand. Why do China rich people only recognize Lafite? It is said that "Lafite signing" once puzzled another "four-year-old master family". They had dinner together, and the focus of the meeting was: Why is Lafite so hot?

Someone joked that it might be the light of the name. China people can't remember those "estegne", "livio las cases" and "pijon.gov long evila". Lafite is simple, smooth and foreign.

According to Bao Fuxin, a wine consultant and vice president of Shanghai Huma Business, regional taste preference is the source. "The earliest people pushed Xu and brought it to Guangdong. Although in the wine evaluation in 2009, latour and Mouton of 98.gov99 also got full marks, latour's taste is heavier and people prefer Lafite relatively. " Movies in the 1990s opened a window of luxury life for the mainland. Today, many people still remember Chow Yun Fat's words in "The God of Gambling": "Open me a bottle of 82-year-old Lafite."

Lafite is rampant in the mainland. In the final analysis, it is because of ignorance of wine.

In France, no matter which hotel you enter, the clerk's first question is: "What dishes are you going to go with?"

In 2006, I went to France on business and was invited home by a very close person. "His wife made a special trip to prepare white truffles and fish eggs at the dinner that day. After the food was served, I waited twice as long for the fact that he would open an expensive bottle of rotten sweet wine yquen (Italian sweet), which is still a Burgundy wine similar to nuitsaintgeorges (night slope), and then he just opened an ordinary bottle of laurent.govperrier, which only sold for about 30 euros in France. Seeing that I was a little shocked, the member commented that we have tested it many times, and only this wine is most suitable for my wife's technology. I tasted it carefully that night. Frankly speaking, the colorful fruit fragrance of that bottle of wine matches his wife's cooking very well, and I even felt the nose fragrance of hawthorn flowers. "

In China, consumers are still in the stage of "recognizing brands" and "paying attention to decency". A foreign observer who knows China's national conditions even said that if wine other than Lafite is served in these places, it will even be regarded as a kind of wine.

A real estate developer told Property Hall: "In some places where officials are entertained, liquor is sometimes considered harmful, and it is often replaced by red wine. As long as red wine is served, Lafite is the only choice. Why? It is very famous, and most teachers know that it is expensive and elegant. "

Who is trading?

Many people think that the fanatical China people have fired Lafite to sky-high prices.

In July 2005, a sommelier bought someone two bottles of Lafite 1982. Then he felt that the price had gone up enough. In case it broke, it was RMB, so he sold it for 65438 yuan+0.10.9 million yuan each. Unexpectedly, in just a few years, the price of Lafite this year has exceeded 30,000 yuan.

In 2009, at an auction in Poly, two pieces of 65,438+0,982 Lafite were sold for 78,000 RMB, four times the expected price.

At the auction site in Lafite, France, 90% are oriental faces.

"I have a classmate who studied wine all the way in France, chatted on msn and asked him where he did it. He said that the French economic crisis has greatly affected wine consumption. He asked me in turn how I was doing, and I could only tell him truthfully:' China is a wonderful place.' This classmate complained,' You China people have gone too far. At present, the voices of China people are everywhere at the annual Bordeaux cocktail party. Every time you knock on an account, you China people rob the business of the French and the British. In France, the price of all Bordeaux wines has more than quadrupled in a few years due to the joint action of Laforge. Xiang Xiang, a trainer and staff member of a wine company, said.

However, it is doubtful whether European funds are real traders. "China people used to be rich, that's the figure of China people at the auction. 10 bottle of Lafite, 9 bottles were drunk by China people. But China people are not the biggest winners of the Lafite bubble. In fact, on the night of the International Year, sellers earn more money. "

He said, "In Europe, wine is a luxury industry with a long history. Anyone who has seen the currency war knows the Rothschild family, and Lafite belongs to this family. For such a family with a strong financial background, will it be a completely profitable and capital-seeking business?

I don't believe it. Really belongs to a financial family. Most teachers can see that the wholesale price of Lafite has increased seven or eight times in recent years. The winery is completely monopolized and has been doing business for a long time. Lafite village has attracted a lot of gold in recent years. The cost of raw materials is only 20.gov30 euros. Lafite has an annual output of 20,000 bottles and Lafite has an annual output of 200,000 bottles. Little Lafite has sold for 330 euros per bottle, while Big Lafite has sold for 825 euros, with an annual income of 76 million euros. "

Chicken and dog

The "four-year-old master" is quite resentful when dealing with Lafite's mistress, Lafite's son and Lafite's legendary "chickens and dogs are restless". They will complain, "Why don't people in China drink our wine? Even the fake Lafite they all went to drink, and even the small Lafite was fried more expensive than some real wine ... "

In fact, Lafite is big and small, but China people call the real Lafite "Big Lafite" and the famous brand wine of Lafite Manor, Christie's Lafite, is called "Little Lafite".

It is known that first-class wine requires vines to have a history of 30 to 40 years, and vines that span 80 years are usually lost. Pulling out the lost old vines and planting tender vines is something that wineries hold in cities every other year.

Grapes from tender vines can't make high-quality wine, so most wineries use grapes from tender vines to make sub-brand wine to subsidize the funds of the department. So it stands to reason that these second-class wines are more homemade than second-class wines, and they only cost 200 pounds a box five years ago.

A person familiar with the price of Little Lafite said, "At this time last year, Little Lafite in 2006 had risen to gov.gov160 Euro per bottle, not exceeding 180 Euro. At this time, it has doubled, 330 euros. "

Seeing any wine, as long as the label says "Lafite", it seems to have the magic of turning stone into gold. Lafite Zhuang can't sit still. In order to expand production and even infringe on their reputation, they bought many wineries in France, South Africa and South America. There are also wineries invested by them in Shandong, China. The so-called "beggar Lafite" that can be bought for more than 1 000 yuan can be marked with the prominent "Five Arrows Family Emblem" of the Rothschild family, which enjoys unusual pursuit in China.

There are all kinds of "alongside Lafite" and "fake Lafite" on the market.

An investment banker complained to Property Hall on the wine table: Lafite is the most popular red wine every night in a restaurant jointly opened by him and his partner in Hangzhou. "Those customers don't care if the wine is true or not. As long as the price is expensive, they will open it. "

Xiang Xiang said, "It's hard to say that 70% of Lafite in China market is fake wine. But it is true that many people drink Lafite and seldom drink Lafite. At this time, the little Lafite was already hot, so I poured it with Chilean Lafite. This chain is still being notified. "

"There are many parallel imports and fakes. , Henan, Shenzhen and other places are rumored to be fraudulent. Even in France, some informal shops can see Lafite in 2009. You know, this wine is still in oak barrels. China people are Lafite's biggest consumers, and these foreign fake wines may also be' produced and sold'. " Bao Fuxin told Property Hall: "If we find a 30-year-old blind wine product in Lafite's place of origin, it will be difficult for us to distinguish it, not to mention that in China, 1000 people may not know about wine. China's drinking culture is liquor culture. Even if you drink red wine, it is similar to a toast, and you can't taste the subtle taste of red wine at all. I told my partner a joke that even if all the Lafite bottles were poured into Development City, people in China might not be able to drink them. After little Lafite became popular, someone used Cameron to pretend to be little Lafite. People who come to buy wine will drink some noodles and make a picture. "

Wine critic Dong Shuguo was invited to a cocktail party in a city in 2008, and the host specially arranged for him to sit with a local senior. During the dinner, when asked how to evaluate Lafite wine, the top executives secretly whispered: "I often drink a few cups, and I feel that I can't drink anything special." Dong Shuguo was speechless after hearing this.

fatal

Now all Bordeaux wineries are owned by China, which is a bit like twenty or thirty years ago, when they were enjoying the surprise brought by the Japanese. However, Bao Fuxin believes that although this scene has been staged in the capitals of Japan and South Korea, Lafite in China is the only one that has risen so grandiose that it is far from his own taste.

"The ex-factory price of Little Lafite has reached more than 3,200 yuan (RMB). Its wholesale price, I think, is worth 500 yuan at most. A wine with better taste and the same grade than Lafite II costs only 40 euros in France and 30 euros in Spain. The ex-factory price of Lafite is around 8,000 yuan (according to public data, the original price of genuine Lafite from the winery in 2009 was 450 euros, while the price of wine merchants to retailers was 550 euros), so it is difficult to exceed 20 euros. However, if you ask me if Lafite Jr. can still invest, I think so. If you save it for a year or two, you won't collapse so soon. It's just that if a sommelier like us collects it himself or wants to buy some good wine to drink, he won't spend money on a little Lafite. " Bao Fuxin said.

To tell the truth, the feelings of China wine practitioners towards Lafite are complicated.

The popularity of Lafite has promoted Chinese people's familiarity with wine. 10 years ago, all the winemakers in China felt a little shabby, and all of them were in the first five years.