Some people say that Wusu beer is too much to hurt people. Is it true?/You don't say.

The statement that "Wusu kills people because it contains more fusel alcohol and higher alcohol, which makes people uncomfortable the next day" is an arbitrary expression of some people. The reason is that they understand "killing" as literally "more hurting people or even killing people".

In fact, Wusu beer is ordinary beer. According to the conventional production technology, fusel alcohol and so-called higher alcohol are not higher than other beers.

Moreover, beer, as an alcoholic beverage, has stricter national standards than other foods, and impurities including fusel and higher alcohols cannot exceed the standard, which is even more harmful. Others said that Wusu, who was killed, was killed because of his high alcohol content and his tendency to get drunk.

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Wusu people have special feelings for Wusu beer, which permeates their daily life. Although the headquarters of Xinjiang Wusu Beer Co., Ltd. moved to Urumqi because of the development of its business, the most important production base of Wusu Beer is still in Wusu City. More importantly, Wusu beer is rooted in Wusu, and Wusu people are proud of Wusu beer.

Wusu people don't even want to research the name of Wusu beer. They take it for granted that the beer born in Wusu City can be called without it. In Wusu, people love beer even more: on summer nights, large and small beer barrels can be seen everywhere in the streets; Wusu people entertain friends from other places or go on business trips from other places, and Wusu beer is essential during the dinner.

Wusu people drink Wusu beer and enjoy the pride brought by Wusu beer-Wusu beer is one of the earliest local well-known brands in the northern slope economic belt of Tianshan Mountain, and now it is a well-known brand in Xinjiang.

Zhangyan was transferred to Wusu in August 2006. Wusu people's affection for Wusu beer soon infected him, which made him know more about Wusu beer in less than a year.

Wusu beer has precipitated too many Wusu people's feelings, and they have no reason not to have deep feelings for Wusu beer.

Among the counties and cities in Xinjiang, Wusu City was exposed to industrialization earlier, and its industrial culture accumulated deeply, which was attributed to a group of enterprises that appeared in Wusu in the 1980s, among which Wusu Beer was the most influential and far-reaching one, and these influences can still be found in all aspects of Wusu City:

The continuous development of Wusu beer not only created great material wealth, but also trained batches of technical talents and enterprise management talents for Wusu, adding industrial culture to Wusu city. Not only that, but also many leaders from various departments in Wusu City have worked in Xinjiang Wusu Beer Co., Ltd. ... Wusu Beer is like the "Whampoa Military Academy" for Wusu party and government cadres and enterprise management talents.

Wusu beer is so important to Wusu and Wusu people. Because of this, when the headquarters of Xinjiang Wusu Beer Co., Ltd. moved to Urumqi, many Wusu people felt dejected and even caused some fluctuations.

Wusu, Wusu people and Wusu beer are inextricably linked. "Wusu Beer is a well-known brand, and the huge intangible value behind it has not been fully tapped. We should better explore and use this brand. " Zhangyan said.

Wusu beer has long been a famous brand in Xinjiang. Wusu is the birthplace of Wusu beer and has a strong beer culture atmosphere. In zhangyan's view, it is logical to hold a beer culture festival in Wusu, because in terms of the accumulation of beer culture and people's sense of identity with beer culture, Wusu is undoubtedly the deepest among many cities in Xinjiang, and it is supported by the famous brand Wusu Beer. Wusu held the Wusu Beer Culture Festival precisely to skillfully use the symbolic value of Wusu beer and boost Wusu economy.

At first glance, symbolic value sounds strange and seems profound. In fact, it is a kind of cultural added value attached to goods, such as brand, word of mouth and loyalty. Famous brands, time-honored brands and old shops all belong to this category. Now it is a world of commodity economy, and the symbolic value in commodity culture is gradually prominent, more and more important and more accepted by people.

Originally, symbolic value belongs to those well-known brands and enterprises that own those brands. Now, many counties and cities like Wusu City have begun to realize the symbolic value of commodities and actively use the symbolic value of commodities to serve the local economic and social development. This is an improvement.

In zhangyan's vision, Wusu will appear as the hometown of beer in Xinjiang, and with the help of Wusu beer's fame, it will expand its image, just like Munich, the world-famous beer capital, and Qingdao, the hometown of beer in China, which is famous for beer and develops because of beer.