Why do you need to add half a cup of ice to a cup of coffee?

In response to this, netizens started complaining one after another, "The same is true for xx coffee", "Not only coffee, but all milk teas have more ice than water" and "Latte is just coffee mixed with ice." Such a detail in coffee and milk tea has caused such widespread outrage, which also shows the depth of consumers' resentment.

This is indeed a widespread problem and is becoming more common. As a long-time lover of coffee and milk tea, I often visit major beverage stores, and I have also been deeply annoyed by a half-cup of ice cubes.

Just looking at the most basic flavor, for a considerable number of consumers, hot food is far less delicious than iced food, so adding ice is the most choice. However, there are more and more ice cubes in the cups of some brands, which greatly dilutes the original taste of coffee and milk tea. It was supposed to have a rich caramel or charcoal flavor, but as the ice cubes melted, only a watered-down flavor remained. And if you choose to remove the ice, only two-thirds or even nearly one-half of the amount is left.

This is not a big deal. For many people, it is just a small detail in life. But it will inevitably cause consumers to lose balance - should I buy coffee, tea, or ice cubes? Remove this half cup of ice cubes, how much is left to drink? Can you only buy one cup of coffee and milk tea like this for twenty or thirty yuan?

For the catering service industry, details are very important, because details are the most capable of forming consumer habits and the most capable of overturning consumer favorability. When there is a trend of "replacing milk with ice" and "replacing tea with ice" in some beverage stores and even in the industry, it may represent a perfunctory attitude. A perfunctory or even indifferent attitude is not conducive to the long-term development of the brand.

Referring to the current situation, coffee and milk tea have gradually become a trend among young people, and there are more and more online celebrity stores corresponding to them. Many brands continue to introduce new ones and design novel flavors that suit the season. It's a good trend. However, in the tide of continuous progress and innovation, we still need to listen to consumers' opinions and pay attention to their complaints and feedback. Things like "a cup of coffee and half a cup of ice" are not just a joke, but a product that really needs to be improved.