The prospect of second-hand mobile phones

At present, the main second-hand mobile phone trading platforms are Zhuanzhuan, Jing Xun Machine, Coca-Cola Premium Mall, Airecycling recycling treasure, Paipaitang and so on. In terms of APP popularity, market penetration, monthly average DAU, and 30-day installation retention rate, Zhuanzhuan is in the leading position in the industry.

With the rapid development of mobile Internet and e-commerce platform, people's consumption concepts are constantly changing under the background of great material richness, and more and more consumers' acceptance of second-hand transactions has been significantly improved. Driven by consumption upgrading, the implementation of the concept of * * * sharing economy and circular economy has a very obvious impact on the second-hand mobile phone market. For today's young users, in order to experience the trendy new machine, but unwilling to pay for the expensive price, the second-hand trading platform can be said to be a good choice.

At present, the business models of second-hand trading platforms are C2C, C2B2C, C2B, B2C, B2B and so on. From the transaction mode, C2C and C2B2C modes are adopted; Looking for a beautiful machine, Coke Premium Mall adopts B2C mode; Love recycling, recycling treasure adopts C2B mode; The camera hall adopts B2B mode.

Turn around where the visibility is highest.

As 2C mode is closer to users, applications with 2C links in operation mode are more familiar. Aurora data shows that more than 60% people have heard/seen the turning point; Secondly, the trading mode is the platform of B2C, and the popularity of beauty-seeking machine is higher than that of Coke Premium Mall relying on recycling treasure system; B2B mode has the lowest user popularity, accounting for 4.0%.

The market penetration rate of turning to find American machines is relatively high.

At present, the second-hand mobile phone trading market is in the initial stage of introduction, with small market scale and low penetration rate, and the penetration rate of the mainstream platform market does not exceed 2%. Until February 2020, the rotary permeability was the highest, reaching1.886%; The second is to find an American machine, with a permeability of 1.270%.

The average DAU is the highest in turn.

Due to different operating modes and business coverage, the monthly DAU of second-hand mobile phone trading apps is quite different. In February, 2020, the average monthly DAU of the turn-around and beauty-seeking machines for C-terminal exceeded one million, which were 2,204,400 and1160,900 respectively. In contrast, the average DAU of Class B apps is smaller, and the average DAU of recycling treasure and Paipaitang is less than 10,000.

Judging from the scale of new users, turning around and looking for American planes continue to lead. In February 2020, the transfer increased by 6.5438+0.047 million yuan, followed by the use of second-hand mobile phones to find American machines, with a monthly increase of 87,900 yuan.

There are differences in the retention of new users of second-hand mobile phone trading apps.

After several years of exploration, the detection standard of transfer is constantly improving. With an intuitive and standardized description, the value of second-hand mobile phones is transparent and fair, the relationship between buyers and sellers is smoother, and user satisfaction and retention rate are higher. Aurora data shows that after 30 days of transfer, the installation retention rate is the highest, reaching 42.7%, followed by B2B mode. In the main second-hand mobile phone trading apps, the loss of users looking for American machines is more serious.

-For more data and analysis, please refer to Prospective Industry Research Institute.