How can IT training accurately acquire 1 month 100 customers through knowledge+soft text marketing!

Recently, many customers in the IT industry, with little knowledge, unrealistic marketing, high wages and guaranteed employment, have gained a lot of users' "big fights" day after day, which makes users feel bored and contradictory! It took 7 days to write 4500 words, and this article will reshape the writing style of soft text marketing. To improve marketing and get customers, look at this one is enough! Can help you save 99% time to find the answer! The full text focuses on the current situation, user needs, user pain points, institutional service guarantee, and the marketing soft article I helped write for reference. I hope you can summarize your own IT marketing style through this article. High energy warning! It is suggested to find a quiet place and spend half an hour reading carefully. The first step in marketing is to clarify the needs and problems of current users. There have been many negative reactions to IT training in the station recently. Many Xiaobai who switched to full-time training for half a year could not find a job. So they can only vent their negative emotions and tragic experiences online and expose the organization. The so-called "employment security" is a complete joke! Why have the customer groups of IT organizations fallen into the cold winter recently? In-station, pulse, Baidu Post Bar, QQ group and Tik Tok are full of real users' experiences after off-job training: they can't keep up with the teacher's rhythm, there is no teacher to answer questions, as long as one knowledge point can't keep up with all the subsequent contents, they can't guarantee employment, and they often hit a wall when going out to apply for a job. Some still take loans to attend training, but they have to pay 65438+ every month if they can't find a job. This is really desperate! The current environment is that users lose trust in training institutions, so many training institutions are thinking about how to restore users' trust when marketing; Users vent their emotions. IT agent marketers should read it first, and then think about the reasons why your current marketing routine is invalid! 1, what happened to a large number of programmers who came out of IT training classes? 2. Why don't most companies train Java programmers? 3. Why don't most companies train Java programmers? 4. What is the real employment rate of 4.IT training institutions? 5.IT companies don't like enrolling students from training courses, so what is the significance of training courses? 6. Is it true that the company doesn't want programmers trained by Java? 7. What package does 7.IT training institutions use for employment? 8. What is the real employment situation of programmers from IT training courses? The second step of marketing: what do we need to pay attention to? Use the list of marketing pyramids: IT industry that users were most concerned about before: 1, looking for a high-paying job; 2. Training institutions guarantee employment, and money is relatively inexpensive; 3. What you have learned is useful and systematic, and you can get started; 4. Training service and after-sales service. But there is too much negative information about IT training at present. Training institutions must be more true and false in marketing, and don't cheat Xiao Bai into the business with all kinds of so-called high salaries. Now most users like to go to Zhihu to search for any questions, and many organizations have seen that too much negative information in the station has a great impact on the back-end transformation. Therefore, if the organization wants users to add micro-conversion to have better results, it must be true, sincere and altruistic. How to make users really find jobs is the second key. Many organizations provide so-called employment security agreements, which is not enough for the current situation, because there have been many negative interpretations of "employment security agreements" on the Internet. Therefore, what kind of help the organization can provide to help find a job needs to be improved and demonstrated, such as: which companies to cooperate with, which positions HD has locked in advance, and what interview opportunities it can provide to outstanding students! What are the job search services after study, and what are the common interview question banks? Resume optimization? Multiple rounds of mock interviews? Let students go through repeated mock interviews in advance to form muscle memory? These landing services are what students really need and are essential for institutions. Many organizations omit these detailed services for high profits. Poor service quality will eventually make it difficult to recruit students, and users will actively spread negative news, which will inevitably lead to bankruptcy. Secondly, whether the training program is hot this year, whether the technology used is new, whether these technical students can fully understand it, and so on. These are the most critical links that affect users' job hunting, and they are also the third key as follows. How to show the authenticity and reliability of the service is the third key. How to make zero-based Xiaobai really learn and eat enough training knowledge? Can learn to answer questions, answer questions infinitely after class, learn to correct bugs, and find solutions through self-iteration? The services that these users can really experience need to be really implemented by training institutions. The current problems force training institutions to iterate their services, otherwise it will become more and more difficult to recruit students. In the marketing process, we also need to show these advantages through pictures and words, pictures and pictures of real services; Text, terms of service (each student is equipped with a special teaching assistant to help you correct bugs), service details (how long it takes to answer questions from morning till night) and teaching process (there will be a question and answer session every week to teach you how to find bugs and which communities are stronger) make the whole training closer to the real work scene, thus bringing users' trust and receiving training offline. Then use the marketing pyramid to list the needs of current users: (safe and true) 1, you can really find a job here! If it is a high salary, so much the better! (In this big environment, users' needs have actually been downgraded. 2. What job search services are available? For (job security, resume optimization, question bank, mock interview, etc. ) 3.