Related reports from Wang Yuan

The birth process of ipartment's first online drama "4 ratings"

As an idol-level series of sitcoms, ipartment broke the network broadcast volume and viewing records many times in the first three seasons, and accumulated a large number of "die-hard" fans. The opening of "ipartment 4" is highly anticipated, and the amazing broadcast figures confirm the popularity of the play. Within 24 hours after "ipartment 4" was officially launched, the total broadcast volume of the two episodes exceeded 65.438+0 billion times, and the single-day broadcast volume of the whole series exceeded 65.438+0.5 billion, with more than 50 million viewers, accounting for 4% of the national total bandwidth. More than half of users watch it on the mobile side, and 654.38+0 out of every 654.38+00 smartphones in China pass iQiyi.

In addition to the enthusiastic response from netizens, the new dazzling and mysterious shapes of the stars have also been sought after by netizens. In the trailer, Tang Youyou appeared alone, with a brand-new style of costume warrior and costume beauty, Hu Yifei became superwoman, Ceng Xiaoxian became Batman, and Lv Ziqiao spoofed Contra, which aroused many viewers' childhood memories. The most fascinating thing is a mysterious black man wearing a Peking Opera mask. Many netizens said that "Zhang Wei and Guan Gu are stupid and confused."

Since the filming of "ipartment 4", various exposures about "big-name guest appearances" have never stopped. Lin Chi-ling, Jay Chou, Dānlín and others have been sent to join, but it has not been officially confirmed. Now, the appearances of Hugh, He Jiong, Du Haitao and Wu Shu in the "Dual-core" version of the preview have finally exposed the first guest lineup. In the trailer, Hugh is suspected to be a third party who participated in the "love of the crown" and "seduced" Tang Youyou. In addition, the popular "fast man" military commander also pretended to be a student in the film, fresh and pure, but the role of He Jiong puzzled many people. Some netizens speculated that he might play a teacher in the play. Kevin·Z, the director, bluntly said that No matter from which angle, Love 4 will be the best in the ipartment series. Screenwriter Wang Yuan revealed that the plot of Love 4 has been upgraded compared with the previous three seasons. "When I wrote" Love 4 ",my own paragraphs became higher than before, so the paragraphs I used to read are now disdainful."

Ipartment series is always accompanied by controversy while attracting much attention. When the first three seasons were broadcast, some netizens pointed out that the plot was quite similar to the popular American TV series, which was suspected of plagiarism. Wang Yuan responded: "I will be influenced by some American TV series, but ipartment can never replace American TV series, and American TV series can never replace ipartment. The most important thing is to be yourself. "

After the filming of "ipartment 4" ended at the beginning of the year, the heroine posted her lost photos when she witnessed the demolition of "ipartment" in Weibo, and Deng Jiajia,, Sean and Li also expressed their feelings of parting. However, just when everyone thought that ipartment was over, Wang Yuan suddenly changed his tune and said "Love 5 is not necessarily impossible". He said cunningly, "I never said there must be no (next)." I just hope that everyone will focus on' Love 4' now. "

Wang Yuan Kevin·Z recorded What You Can't Say After 80s.

Kevin·Z and Wang Yuan are in the studio. What they are holding are all derivatives of ipartment props. "Love Apartment 3" ended its premiere in David. From the first quarter of 2009, to the second quarter of 20 1 1 2, and then to the end of the third quarter of 20 12, this series, which is often compared with the American TV series Friends by the media, gradually made the post-80 s general screenwriter and director Wei a household name and even pushed to the forefront. They all said, stand at thirty. Kevin·Z, born on 20 12, 1982, and Wang Yuan, born on 1983, claimed that they were still young people in their twenties, but frankly felt that they had established their careers. These two authentic Shanghai boys won many art awards by their own efforts before the cooperation, and the film and television works launched after the cooperation were applauded and warmly welcomed by their peers-My Sun, which was praised by director Wong Kar-wai as a student, was approved by the State Administration of Radio, Film and Television for the first time after graduation, or the ipartment series, which is very famous among young people. They are famous for ipartment, but they are still unwilling to define it. They are loyal fans of "representing the Internet spirit of openness, equality, cooperation and sharing" and never forget to "export their own values". Under the slogan of "Let's play together if we want", they developed the company from 6 employees in 2008 to nearly 30 employees in 12, many of whom were their classmates. They like to subvert the tradition, but they will take care of reporters. "The article must be written: Thank you for your family." This business, they call it "playing", and it is still very serious.

"Art is not overwhelming" and "Shadow Three Generations" become golden partners.

Reporter: "What inspired you the most from shooting my debut novel My Sun?" Wang Yuan: "Dare to seek support and help from the society and firmly believe that you are doing a great thing." Kevin·Z: "Infect the people around you, and then change the people outside. Only by aggregating the strength of more people can we achieve greater dreams. " At present, Kevin·Z's beard is unshaven, his clothes are casual and untidy, and he likes to wear a pair of green shoes. Even if he gives lectures to students, he drags on, which is quite different from Wang Yuan's style. His style is elegant men's perfume, trendy T-shirts, leisure suit, and even shoes can be described as "low-key and gorgeous". However, they are all young artists. From 65438 to 0999, Kevin·Z entered Shanghai Jiaotong University as a special student in drama art, and in 2000 he transferred to the School of Media and Design. Although he will be demoted for a year, he is determined to create videos. "The director has four treasures: performance, lens, music and technology." Kevin·Z summed up his work like this. Kevin·Z was born in a teacher's family. He was a medical teacher of science and engineering for the last two generations, but his parents never stopped cultivating his artistic accomplishment. Because he began to learn drama in the second grade of primary school, since 1992 won the bronze prize in the CCTV National Crosstalk Sketch Competition, he has been "weak when he receives the prize" and knows a lot about performances. Because I have studied painting, I have a lot of experience in lens processing such as color, light and shade, and position arrangement in the frame. Because I have been practicing piano since I was a child until I passed the 10 level, I am very sensitive to sound effects, background music, arrangement and song selection. As an undergraduate majoring in film and television, he is no stranger to film and television technology. "My parents taught me that' art won't crush me', and now I am especially grateful to them." If Wei approached art "actively", it was "edified" to approach art. Wang Yuan's grandfather was the first director of Shanghai Film Studio, and his father also worked in Shanghai Film Group, which is the standard "three generations of films". Compared with most people, when Wang Yuan was a child, he had more opportunities to get in touch with first-class film and television works at home and abroad. "I watched Friends in the first grade. How many people knew about this American drama at that time? " To this day, he still remembers that the first season of ipartment was just released. He and Zheng Wei were a little surprised when he saw some media called them "Friends of China". "We really can't compare this analogy." 200 1, Wang Yuan, who studied recitation and performance since childhood, also entered Shanghai jiaotong university as a special student in drama art. interestingly, he did not choose film and television as a major, but studied marketing at the school of economics and management. The first cooperation with was in 2002, when Sha's work Dignity was performed on the same stage at Jiao Da Theatre. At that time, "pillar" Kevin·Z starred, and newcomer Wang Yuan was just a walk-on. In 2003, Wei wanted to shoot a campus DV and asked several students including him, "Do you want to play together?" It took 8 weekends, 7 days of May Day holiday, and a total of 23 days to photograph my sun. Wang Yuan clearly remembers that on February 2, 2004, at 65438, this "debut" with a style similar to ipartment was released in Jiaotong University. Kevin·Z, who has graduated, didn't come, and Jingjing Auditorium in Minhang Campus was packed with laughter. Later, My Sun won the Best Director Award of Sony DV Festival, which was awarded by director Wong Kar-wai to director Kevin·Z. Later, the Ministry of Education asked them to take My Sun to eight universities across the country for screening. "My grandson's creative intention is very simple, that is, he wants to express the beauty of college life through comedy and commemorate youth with various stories." Kevin·Z bluntly said that the film looks rough now, but it is meaningful that the satire they encountered during the filming made them grow rapidly, and it was through this cooperation in 2003 that this pair of "golden partners" was formed. Asked which of Sun's plays impressed me the most, the two of them said in unison that it was the bridge where the hero and heroine suffered a power outage at the self-service bank one night. "Took three minutes, someone shouted in the bank speaker. After two minutes, I saw the warning light flashing outside the door, and 1 10 came! " Kevin·Z said that in order to film the effect of power failure, they covered all the lights in the bank with cloth, which made the bank staff on this side of the camera nervous. They naively thought that the bank was in charge of the school. "I called the secretary of the Youth League Committee that night 10 to explain' save' us. The next day, we went to the branch in charge to explain the situation to the president. " Say that finish, two people laughed. "There are a lot of things that we didn't understand at the beginning of shooting. Although there are many people who are messed up by us now, there are basically no people who are messed up by us. " Wang Yuan is a small character with no more than five lines in My Sun, but he is a producer who takes care of everyone's meals outside the play. "In fact, I didn't even know what a producer did at that time." For the first work of "out of pocket", Wang Yuan, who studies economic management, is quite "smart": he always chooses to turn it on in the afternoon in order to "avoid" buying lunch for everyone; Shoot an early play, buy 70 buns with 2 barrels of drinking water to make breakfast in the canteen, and "send" 30 people; Looking for master kong green tea as a sponsor, this drink has become the only "standard" water for the crew; Let the drama teacher play a role in the film, and then let him invite students from Shanghai University to play an important role in the film and television performance; Thanks to my sister and brother, I got an office, a building, a restaurant and other special purposes ... "Although this movie didn't make money, I think it at least achieved its goal of self-realization." Wang Yuan said, "It was from my sun that I thought I had achieved something. It is also from this film that I first felt my father's trust and expectation in my film and television creation. "

Making waves at sea, the first film won the "Dragon Label".

Reporter: "Do you feel lucky along the way?" Wang Yuan: "On the whole, at least we have come to this day." Kevin·Z: "It depends on how to define' lucky'. It can only be said that troubles are not' fatal'. " In the summer vacation of 2003, Kevin·Z, who was about to be a senior, went to the editor-in-chief room in east movie channel, which was still under preparation. In July 2004, Kevin·Z graduated and stayed in the TV station. Working in the editor-in-chief of a channel that hasn't started broadcasting, Kevin·Z "does everything", participating in negotiations, buying movies, watching program recordings, and even choosing a venue without lockers for the premiere of a movie. He also showed handbags to more than 500 journalists. In Kevin·Z's view, this short working experience is very important, which makes him know "what is TV" and see various forms of TV operation. On a rare snowy day in February of the same year, he resigned. In 2005, after leaving east movie channel, Wei became the director of the program "Smart Wealth" of Paraway International Media Company in the United States, and in June of the same year, he became the general director and producer of the program in China. This is a live interactive TV program. The work intensity of more than 10 hours per day for 365 days and various problems during the live broadcast greatly improved his on-site management ability and crisis response ability. "When I can lead the team independently, I feel that I have achieved something." Kevin·Z said, "The' sequela' left by this job is that I become particularly anxious, and all problems must be solved on the spot." When Wei's career was in full swing, the senior was still an intern at the Shanghai International Arts Festival Organizing Committee. Due to the accumulation of some contacts, after graduation in June 2005, he and an elder started a company called Gog Culture Communication and held a star concert. The first concert they held was the May Day "When We Mixed in Shanghai" concert in September 2005, which was one of the activities of the art festival. The second concert was Wang Leehom's "Heroes on Earth" concert in Shanghai in August 2006, and the third and final concert was Jacky Cheung's "Long time no see" world tour concert in Shanghai in April 2007. Although he didn't lose money in the first game, he made money in the second game and the third game, which also made Wang Yuan earn the "first bucket of gold", but he decided to stop. Under the belief that it is better to bet on others than yourself, Wang Yuan, who broke up with his friends, renamed the company "Gog Film and Television Production Company" from June 5438 to February 2006, and invited his old partner Kevin·Z. In fact, after my grandson, the cooperation between them has not been interrupted. Even though Kevin·Z was busy with his work, Wang Yuan's graduation works still "tried their best". So, after the establishment of the new company, they spent 2 million yuan to launch my companion piece "Reversing the Meteor" on May 1 2007. The campus wind "Reversing the Meteor" continues to take a relaxed and humorous route. Kevin·Z remembers that the film was released in Jiaotong University on August 9, 2007, which coincided with the typhoon "Weipa" with a magnitude of 16 passing through Shanghai, and more than 2,000 people were crowded in the 1800-seat Jingjing Hall. "Different from previous works, this is the first film we have won the' Dragon Label' from the State Administration of Radio, Film and Television. This is a screening license." After that, Wang Yuan shrugged. "But at the same time, because the creative team and actors are unknown, the film itself is not commercialized enough, and finally no cinema is willing to release it." Fortunately, in 2007, when Wang Yuan took this film to the 15 Beijing University Student Film Festival, he won the best comedy creation award. "At that time, there were also blockbusters like" warlords "and" Changjiang No.7 ". Fortunately, through the film festival, orange sky entertainment decided to buy the copyright of "Reversing the Meteor" and didn't let them lose money. In 2008, Wang Yuan and Kevin·Z decided to add "advertising production" to the positioning of top 500 enterprises and 4A advertising companies. Wang Yuan analyzed that they are good at making feature films, so they receive advertisements in the form of film and television production studios, providing "one-stop service" from script writing to filming to post-film production. "I can shoot more than 30 films a year and have done advertisements of 1 10,000 to several million yuan." Wang Yuan told reporters, "The result is beautiful, and only I know the process. At that time, I talked to people 10 times, and only 1 time was possible. "

Record is beautiful, leaving a generation of guesses.

Reporter: "Can you define the genre of ipartment in one sentence?" Wang Yuan: "We don't want to be defined, and this movie can't be defined." Kevin·Z: "The so-called' rules are meant to be broken', and the definition and explanation are not novel enough." When the advertisement was very popular, a marriage and love website in Taiwan Province Province found them and proposed to spend 654.38+00000000 yuan for advertising and 654.38+00000000 yuan for publicity. "It's a waste to spend so much money!" Wei said, it's better to give them all the money and help the website do TV dramas. "The publicity effect will definitely exceed expectations." But at that time, no matter the website or Kevin·Z or Wang Yuan, "no one had ever played a TV series". In the end, this website named "ipartment" finally accepted the plan of making TV series, and thus the most important works of Wang Yuan and Kevin·Z-ipartment series was born. At first, investors were only willing to give them 600,000 episodes. According to the classic lines in ipartment, it is really "insufficient money, undecided actors and no script". When writing the script, Wang Yuan still chose the comedy style. He said that he was deeply influenced by Stephen Chow's films and "wanted to create a group of small people with no personality but characteristics". Although the title of the film is ipartment, the plot is not entirely about love, but "tells the story that young people will experience". Wang Yuan adopts a multi-line narrative mode, trying to break the single-line mode inherent in China's sitcom. "At the time of writing, I didn't know which character would survive." . After Wang Yuan wrote two episodes in three days, Kevin·Z began casting for Pain. More than 100 people have taken advertisements together before, which were introduced by friends and students from art colleges. "Many people come by bus on a hot day. They don't know us, and we don't know them. " Wang Yuan and Kevin·Z recruited 100 white-collar workers and college students as "mice" to test "Laughter Fruit". Kevin·Z said that most "mice" are strangers. This is the reaction of the audience. "People who don't know will tell the truth." Fortunately, the result is good. In 90 minutes, the "white mouse" laughed 200 times. If you ask Wang Yuan and Kevin·Z, what is love? They still can't give a clear answer. "Youth, inspirational, idol? But we also have gun battles, martial arts, horror and costume. In the third season, we tried games and movies ... "In addition to the works of ipartment in the third season, they also made a" Shanghai version "of ipartment, and made derivative products such as themed T-shirts, CDs and props. "So ipartment is not a definable concept." "Have you ever seen ipartment but watched Weibo about it all day?" This is a classic joke that was popular on the Internet when Love Apartment 3 was broadcasted a while ago. The overwhelming publicity and offensive surprised both Wang Yuan and Zheng Wei, saying that "we have never done such marketing and hype". It is inevitable that there will be controversy in the hot discussion. Ipartment has been well received, but it has also been questioned by more and more people. The "highest curse" is that there are fewer and fewer "jokes" and more and more jokes are copied. On the first point, Wang Yuan thinks that the audience may expect too much from the third season. "I always feel like I'm going to laugh, but I can't." . In addition, Wang Yuan thinks that with the passage of time, the production team is growing, the actors are growing, and the characters in the film are also growing, less cold and more thinking about life, which makes people laugh and cry. Regarding the second point, Wang Yuan admits that the "punchline" is original and there are indeed many online jokes. "The network is like a beach, and jokes are like shells. What ipartment does is to collect the shells, polish them and string them into necklaces for everyone. " As early as when writing My Sun, Wang Yuan liked to look for inspiration in the joke version of the BBS of Jiaotong University. "Sharing is the most basic' Internet spirit'. In this Internet age, when I see something funny, I want more people to see it and laugh together. " Wang Yuan said that this debate made him feel that "ipartment" seems to be a cultural phenomenon. "But in any case, we will continue to do it with the original intention, describe a group of lovely and hard-working peers, record the beauty that this generation has experienced, and leave us with speculation and growth."

Every age group has its own story.

Reporter: "Have you ever thought about doing anything other than ipartment?" Kevin·Z: "You can see that we keep trying in ipartment." Wang Yuan: "We must eat every bite. Our ultimate dream is to make a movie. " Even after years of cooperation, Wang Yuan and Kevin·Z often quarrel because of "unnecessary persistence". In order to ensure the film quality, Kevin·Z will always be the first "white mouse" in Wang Yuan. I often write a paragraph to read, "Wei is the general director. If he doesn't like it, he won't shoot it, and he will cut it in the end. " Kevin·Z said that there will always be a tug-of-war at this time. "I said to delete 3 sentences, and he said to delete 2 sentences; I said it was not funny, but he said I had some problems ... so I have been bargaining. " Wang Yuan really cherishes his "children" and is a little nostalgic. For example, from My Sun to Inverted Meteor and then to ipartment, the hero is always called "Lu" or "A Bo", and the heroine always has a "new son". For example, if you ask him what he would do if he wanted to delete the scenes in the movie version of ipartment, he would hold his head in pain for a long time and say "It's so hard". Of course, two people also have the same insistence. For example, instead of contacting the most popular spy war dramas and war movies, and those timeless costume dramas, we are immersed in the "ipartment" with no mother-in-law, bad debts and third parties. Wang Yuan said that China has changed so much that every age group has its own story. As a post-80s generation, he wrote "Endless Words about Post-80s Generation". He admits that this film, which carries the spirit of the Internet, is full of young people's mentality of "death syndrome without spitting" and "willing to laugh at themselves". It's really hard for older viewers to win because "some people who don't play the Internet really don't know". For another example, they have been adding various types of films to ipartment as "seasoning". Kevin·Z said that this is an export of their values. "What we do is like what we do": the horrible bridge can scare people to death, the touching bridge can make people cry to death, and the funny bridge can make people happy ... "When we see the decisive battle of the Forbidden City, some people will understand that our ambition is to make movies." Wang Yuan said, "We have been doing things that we have never done before, but what you can see is that we have prepared a lot of time in advance." At the end of the interview, I told reporters that the words "Wang" and "Yuan" are their core spirit. "But you have to play meaningfully and seriously!" Wei smiled and embellished it. Behind them is a brightly lit studio at midnight 1 1, and a group of young people who are still busy.

Kevin·Z: The Devil Shoots.

Kevin·Z: "What do you think is special about this editing room?" Reporter: "No wall clock?" Kevin·Z: "There are no windows, so people don't know day and night." No one will deny that Wei is a "workaholic". As the chief director, Kevin·Z participated in every shot of ipartment. "Do you know what this means?" Kevin·Z laughed coldly. "This means that all the actors in the crew have collapsed." It is said that almost all the actors complained about Kevin·Z's "dehumanization": in order to ensure the shooting quality, it doesn't count to turn on the mobile phone at 7 o'clock every morning. Some actors stay in bed, and he even lets people pry open the door! Kevin·Z's filming process can be described as "devil's style": the actors have to say their lines first, then add details over and over again, then change N performances and then change seats. "Others shoot two episodes 1 day, and we only shoot one episode every three days, which is six times as long as others." The most "terrible" thing is to shoot the "Top of the Forbidden City" in "Love Apartment 3". This 6-minute CG scene fragment involving costume, martial arts, science fiction and games actually took four days to shoot more than 200 shots and seven months to complete. After leaving the studio, after editing in the later computer room, Kevin·Z still "showed the true colors of the devil": first, he imported all the materials into the computer and took the editing team to look at all the details, various performances and various seats. "I'm not saying that the last shot must be the best, but I thought some details were necessary at that time. Later, I felt very artificial and used the simple one in front." This is not to say that you should carefully select the best clips you think at present and then edit them together. Before making new materials the next day, all Kevin·Z has to do is watch the clips cut the day before. "What I saw yesterday was the mentality of the parties, and I couldn't let go of this and that. Today, I became a bystander, objective and neutral, and it was refreshing to change or delete it. "

It often takes half a year to cut 20 episodes a season. In the meantime, Kevin·Z joked that he "moved his home to the editing room", even though his home was only 500 meters away from the studio. Toothbrush, towel, soap, laundry room, footbath and other daily necessities. Together with three high-profile computers and electric fans that help the chassis to dissipate heat all day, the editing room of less than 6 square meters is packed to the brim. "Everything I need is within my power." In Kevin·Z's view, this cramped space, which is inseparable from day and night and full of computer roar, has a kind of magic, so it is especially quiet when cutting the film.

Wang Yuan: "Leave the East Eighth District"

Reporter: "Have you loved writing since you were a child?" Wang Yuan: "No, I don't even like it now." Reporter: "What advantages do you think you have as a screenwriter?" Wang Yuan: "I'm just not afraid of writing by nature." In a room about 15 square meters, when there is no human voice, the keyboard will crack and sing, and the manuscript paper filled with various handwriting will be scattered all over the table. With an unfinished lunch box, there are several flip-flops scattered on the ground. It seems difficult to find traces of feet on the ground. They are either curled up in the seat or placed on the table. This is the office of Wang Yuan and his ipartment screenwriter team. "We're going to say Ou Yun in this passage. Why are you yelling and holding hands ..." A screenwriter looked around and said. "'communication basically depends on yelling, public security basically depends on dogs, and entertainment basically depends on hands'. Isn't that Zhao Benshan's sketch? You have to change two words. " Wang Yuan shook his head. Look here, look here, look here ... "Another screenwriter was robbed by Wang Yuan before he finished:" This sentence can't be used. I used it in the first episode of Love Apartment 3! "Wang Yuan has a good memory. For example, recalling the past can be accurate to the month or even the date. For example, discussing lines can be specific to the number of episodes. Wang Yuan said, that's because every line is his "child"-he made it, constantly optimized it with the screenwriter team, and watched it flourish in the market or get a cold reception. "Some lines were later cut." In recent years, the screenwriter mode of ipartment has been constantly adjusted, from Wang Yuan's one-person screenwriter in the initial trial shooting stage to the present six-person team. In the process of creation, Wang Yuan and Kevin·Z usually discuss and write the outline of the story first, and then Wang Yuan creates various plays. After the writers' team makes joint efforts to make jokes, the directors' team will give their opinions and then make changes. Teamwork makes it common to discuss and kill scripts. Considering the novelty of jokes, Wang Yuan said that "concocting" an episode "should be repeated at least 10 times". Here, it is true that many hands make light work, and it is even more true to work slowly. " I wrote two episodes in three days, but now I can't write one episode in seven days. "Because of his creation, Wang Yuan laughed at himself for" leaving East Eight Districts early ":13 got up and went to the company for business, 18 had his first meal and went home to accompany his wife at 20: 00. After his wife went to bed at 23: 00, he began to write a script and had a second meal at 4: 00 in the morning until his wife got up and chatted with her for a while. After she went to work at eight o'clock, he went to bed. Midnight 12 to 6 am is really the best working time. At this time, people in the' East Eighth District' were basically asleep, with no phone calls, no text messages and no cyber bombing. "