There are 6.5438+0.8 million "presidential cars". Why do some people say Cadillac is a joke?

ATS-L, which once sold for 270,000 yuan, has been tentatively set at the edge of 200,000 yuan since last year. However, it is a pity that the sales volume of ATS-L has been stable at around 5,000 for a long time in the past, and the most fierce time was 5,600 units. Last year, 65438+February and this year even dropped by about 2000 units. At the beginning of this year, the country pressed hard step by step, and the dealers hit a "break price" of 1.8 million. The low-priced ATS-L terminal is only 65,438+0-20,000 more expensive than the Accord, which is the same as the Accord.

In terms of configuration, brand and luxury, Accord is not as good as ATS-L. One is a mainstream joint venture brand and the other is a second-tier luxury brand. The most direct advantage of ATS-L lies in the luxury of the interior and the "whatever you want" configuration. However, the level of consumption is not only about luxury, but also about practicality and product attractiveness. In terms of practicality, there is no doubt that the Accord is the best, which is also a hard-core advantage with a monthly sales volume of 20,000. The advantages of large space, excellent ergonomics, fuel economy and high value are not comparable to those of American luxury car ATS-L. The Japanese know better than Americans what domestic consumers need. Large space is an inevitable advantage, and easy driving is a secondary advantage. Only at this point, ATS-L is not as good as Accord, even though they are not a level competitor.

There are two reasons for the price reduction of Cadillac ATS-L. First, its own products already have great market concessions. The reason is that ATS-L is very old. Competitors have changed, such as Audi A4L, mercedes benz c class. Plus Cadillac is a second-tier luxury brand, so ATS-L generally has great market concessions.

Secondly, in some areas, due to the upcoming launch of the national six policy, the national five cars cannot be licensed in areas where the national six emissions are implemented. However, there are many cars in stock in 4S stores, which need to be sold as soon as possible to clear the inventory. This is also the fundamental reason why Cadillac ATS-L once again reduced the price to less than 200,000 yuan.