What are the skills of WeChat operation?

You mean the operation of the official WeChat account, which can be started from three aspects;

1, content

Define your user positioning and create content around users. What is the hottest content on WeChat? First, useful things, dry goods; The second is interesting things, such as jokes and gossip. If you can make content useful to users interesting, there is no reason not to be angry.

2. fans

Initial seed users can invite offline, rely on contacts, and wait for fans to accumulate to a certain extent. In addition to attracting users to grow naturally by high-quality content, you can also engage in some activities. The most important thing in the activity is creativity, and two cases are shared: one is voting. You must have seen the popular Mengbao voting activity in the circle of friends. Mothers enjoy it and use relatives and friends to go into battle; Instead, you can get a red envelope, share it with friends or get a red envelope. These two activities have the nature of * * *, using fans to spread themselves, with the characteristics of viral marketing. The best way to plan WeChat activities is to make the best use of users to help you spread and spread, which is simple and efficient;

3. Activities

Activities can increase the number of fans, increase the interactivity of existing fans and enhance the user's viscosity. At least once a month, see Article 2 for details.