Dong Mingzhu's dream of 3 billion cars has all gone cold.

The crowning touch: Lei Jun's tens of billions of cars are "endless", and Dong Mingzhu's whole betting silver dragon is "dying".

At the end of last month, Lei Jun announced at the Xiaomi Spring New Product Launch Conference with the theme of "Endless Life" that Xiaomi will also join the army of car-making. Subsequently, Didi and Huawei also announced their own car-making plans.

Building a car with new energy is like a big stage that never lacks actors. Only by performing well can we win the audience's long-term stage lighting and applause. In beyond the lights on the stage, companies that fail to build cars can only stay in the shadows or even leave the scene.

Dong Mingzhu, the "Iron Lady" who once bet 654.38 billion yuan with Lei Jun, has also become a struggling member in the shadow of this huge stage.

She raised 3 billion yuan to hold a 22.388% stake in Yinlong, and has gone through 9 equity auctions. Tens of millions of shares exhibited on the auction website only sold 70,000 shares in the end. Even if the average share price fell from 32 yuan to 27 yuan at first, no one would buy it at a 20% discount.

Yinlong New Energy, which put Dong Mingzhu's life assets on the line, is currently in an embarrassing situation where no one takes over.

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Abandon the handsome and protect the car

As we all know, Dong Mingzhu is an "iron lady". She persisted in collecting debts for more than 40 days, and was finally forced to pull the goods back until the debtor stopped working.

Dong Mingzhu became famous in World War I, and has since gained a foothold in Gree. And it is with this steel-like persistence and ferocity that she has opened the way and created one sales myth after another for Gree!

"The experience of these years tells me that when encountering difficulties, the most difficult way is often the solution to the problem."

Dong Mingzhu's power of not stopping until he solves the problem is regarded by many people as an unreasonable strength, and even major decisions cannot be understood.

From taking office to being removed from office, Dong Mingzhu served as the chairman of Gree Group for only four years.

At an extraordinary shareholders' meeting on 20 16, Dong Mingzhu proposed that Gree acquire Zhuhai Yinlong and attack the new energy automobile sector. However, this proposal was immediately opposed by other small and medium shareholders of Gree. Even though Dong Mingzhu threatened not to pay dividends for five years at the meeting, he still didn't change the shareholders' wishes.

Although Gree finally missed Yinlong, Dong Mingzhu made an unexpected decision-he personally invested 654.38 billion yuan in Yinlong and brought Wang Jianlin and Liu in. They raised 3 billion yuan to buy 22.388% shares in Yinlong.

However, at the cost of this decision, Zhuhai SASAC decided to remove Dong Mingzhu from the position of chairman of Gree Group, and only retained his position as chairman of Gree Electric Company.

To outsiders, Dong Mingzhu's operation is undoubtedly abandoning the handsome and protecting the car. Yinlong, a small star equivalent to the car industry 18 line, can really bear the high hopes of these three giants to build cars across the border?

In fact, Yinlong didn't let Dong Mingzhu worry less.

At the end of 20 17, the senior management of Yinlong was greatly adjusted, and Gree employees entered one after another. In this process, the internal crisis has been breeding and spreading. At the beginning of 20 18, Yinlong New Energy was exposed to owe more than 65,438 billion yuan to several suppliers. In May, 20 18, the listing counseling of Yinlong New Energy was terminated, and at the same time, its Wu 'an factory in Hebei Province reduced production in a large area; In early June, Yinlong New Energy announced that it would lay off 44% of its employees, reaching 8,000. In July, Yinlong New Energy Nanjing Industrial Park had a dispute with the owner and was sealed up by Jiangsu Higher People's Court.

After receiving this huge investment, Yinlong did not turn the pheasant into a phoenix, but fell into a situation in which major shareholders fought with each other.

After that, the market even heard the news that Dong Mingzhu had withdrawn from Yinlong, but all of them were denied by Yinlong. Fortunately, in the middle of 20 19, Yinlong New Energy finally launched a new energy MPV called "Yinlong Effie", which temporarily blocked the outside world's doubts about Dong Mingzhu's determination to build a car.

Unfortunately, the appearance of this new energy MPV proves that Dong Mingzhu can build a car, but it can't prove that she can build a car.

According to Yinlong, this "Yinlong Effie" has a pure battery life of 450km, which supports 2 hours of fast charging and 8 hours of slow charging. At first glance, this car seems to have good performance. However, just a little comparison shows that "Yinlong Effie" is 90% similar to Toyota Erffa ten years ago. This means that Dong Mingzhu's ambitious car is actually an empty shell car!

Not only that, in addition to the plum blossom logo, the car also uses lithium titanate battery technology. Although this technology has the advantages of fast charging, long service life and high safety, its endurance is not comparable to that of mainstream lithium phosphate batteries on the market. With the same weight battery, lithium phosphate battery can run 400 kilometers, while Yinlong's lithium titanate battery may run less than 200 kilometers. Therefore, Yinlong New Energy is actually more suitable for short-distance fixed lines than the passenger car market.

However, Dong Mingzhu directly bid for cars against Audi, and paid an amazing price of 43. 1 10,000.

2708 vehicles were still sold in 20 19. By 2020, the total sales in the first eight months will be less than 600 vehicles.

Dong Mingzhu lost his position as chairman of the group and spent RMB 3 billion to create "Yinlong Effie", which became a joke in the new energy automobile industry. Today's Yinlong, because of the backward battery technology, orders have plummeted, and the factory is facing a state of large-scale shutdown.

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Gree should be a good student with all-round development.

This is not the first time that Dong Mingzhu has made a joke about Gree's business expansion.

As early as 20 14, Dong Mingzhu announced that it would build mobile phones. After more than a year of recruiting, in March of the following year, Gree mobile phone was officially listed. Gree, the old air conditioner, has acted like a layman who just came to join in the fun in the mobile phone market.

The first generation of Gree mobile phone is equipped with Qualcomm Snapdragon 4-core processor, and the price is 1599 yuan. Its boot screen was actually Dong Mingzhu, which caused a lot of netizens to vomit, and the sales volume was also cold.

Just after several years of silence in the mobile phone business, Gree launched the Dasong 5G mobile phone last year, which made many people exclaim: Dong Mingzhu has not given up making mobile phones! Dong Mingzhu said that Gree has always insisted on independent creation, independent research and development and independent design, but it takes time, so she never thought that Gree's mobile phone was a failure.

Some people think that Gree's "Iron Lady" does nothing but compete for strength and try to win the bet of 20 13 with Lei Jun. But Bohu Finance believes that Dong Mingzhu actually wants to take the initiative in the general trend of the Internet of Everything.

Seeing Lei Jun's diversified layout, in addition to making mobile phones and cars across borders, Dong Mingzhu is also actively laying out Gree's small household appliances market. The mobile phone is made because it has the most frequent contact with consumers, is easy to carry, and can control other household appliances online. On the track of home appliances, Gree leads home appliances, but small household appliances are ignored. Therefore, to be a complete Gree ecosystem, it is necessary to ensure that products in every link are controlled by Gree.

Dong Mingzhu understands that if Gree only does air conditioning, its position in the market will be gradually marginalized, and it will be forced to accept the "arrangement" in which other manufacturers occupy the core position.

Especially in 2020, although affected by the epidemic, the home appliance industry headed by Gree has already ushered in the ceiling. Even in the double 1 1 shopping festival, the overall performance of air conditioners dropped by as much as 40%. Facing Gree, who specializes in air conditioning, Dong Mingzhu had to be anxious.

Although Xiaomi's performance during the gambling contract period was still 23.2 billion RMB less than Gree's, within one year after the gambling contract ended, Xiaomi completed overtaking, with a total turnover of more than 200 billion RMB. According to the growth trend of Xiaomi, Gree will only be pulled further and further.

Dong Mingzhu has long realized that if Gree is not allowed to make a breakthrough in business, it will become an outcast of the times in the future.

There is no doubt that Dong Mingzhu's intention is the same in the case of Silver Dragon in Soho Zhuhai.

She believes that Gree can find a breakthrough as long as it can add a foot to new energy vehicles. It's a pity that Dong Mingzhu's acceptance of new things is not as high as she shows, and she always follows others' ass and does whatever she wants. I made a mobile phone with Lei Jun in the early days and a chip with Huawei later. Generally speaking, Dong Mingzhu, who was born in sales, is still a conservative traditional manufacturing businessman at heart, and some even commented that she is a general rather than handsome.

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It is not easy to make a car.

From 20 15, the sales of new energy vehicles in China entered an explosive period, and after 20 17, it was simply a "blowout" growth. At present, the annual sales volume of China automobile industry has exceeded 28 million vehicles, ranking first in the world for eight consecutive years. Especially in the field of new energy vehicles, China has become the largest producer and marketer in the market. This has also prompted more and more enterprises to pay attention to new energy vehicles.

But how easy is it to build a car across borders? Jia Yueting, who took the lead in becoming cannon fodder, is still on his way back to China next week. The blindfolded gamble is the truest portrayal of these enterprises on the new energy car track.

Once upon a time, Dong Mingzhu also repeatedly bombarded Jia Yueting to build cars. "I don't know if Jia Yueting wanted to cheat money at first, but that's the result." "I believe that too many people have helped Jia Yueting and too many people have been disappointed." However, when Dong Mingzhu built his own car, he also embarked on an old road similar to that of Jia Yueting. At the same time, she didn't focus on multi-line operations. She chose the right direction to build a car, but she used the wrong power point.

In fact, before Gree, many home appliance companies took a fancy to the high profits of the automobile industry and set foot in one after another, but eventually they all quit. Although the new energy automobile industry is popular fried chicken, the current industrial chain is not perfect. If we use the all-inclusive traditional manufacturing method to build a car, it will definitely exceed the ability of the enterprise itself, thus dragging down the original industry.

Although the development of new energy vehicles has basically paved a blueprint of Zhang Hongwei in China, its operating system, chip, battery life and battery life are still stumbling blocks on the road of development.

Why did Lei Jun also announce that he would build a car, but he won a better voice than Dong Mingzhu? In fact, what Lei Jun and Dong Mingzhu gambled at that time was not the superficial 654.38+0 billion, but the confrontation between Internet manufacturing thinking and traditional manufacturing thinking. In this confrontation, what people see more is the possibility of Internet manufacturing thinking.

Xiaomi's internet model, the most important thing is to light assets and adopt the OEM model. Driven by the wave of intelligence, new energy vehicles are regarded as a kind of high-tech electronic products except the "car" itself to some extent. It is obviously not easy for traditional manufacturing industries to develop an independent intelligent ecosystem.

Bohu Finance believes that compared with going to the runway in person, home appliance enterprises can act as the logistics force of the contestants, give up vehicle production and cooperate with mature new energy automobile enterprises to form a part of the supply chain, such as Panasonic to Tesla. Dong Mingzhu can concentrate on getting Yinlong to develop and produce batteries for new energy vehicles, and perhaps cooperate with Xiaomi Automobile of Lei Jun..

Reference message:

1.PCB information: Did Dong Mingzhu succeed in making a mobile phone?

2. Lei Technology: Did Dong Mingzhu really make a mobile phone? Gree Mobile Phone 2 has sold hundreds of thousands of sets, and will also push the 835 Snapdragon model.

3. Corporate culture comment: Gree's performance declined, and its revenue plummeted by 44.2 billion. How long can Miss Dong be willful?