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What kind of person is a product manager?
competency model: overall view, requirements analysis, requirements document writing, product planning, execution and driving force. 6 communication and coordination organizational ability: We should be willing to run around, coordinate technology, testing, UI, senior management, organize review, discussion and control the process from the beginning to the launch of the product, have a macro understanding in mind, and be specific to things when implementing the grasp. Saying 1 good ideas and process control are not as happy and practical as doing one thing.
keen observation, user behavior analysis, dimensions and standards for measuring user experience, and basic knowledge of visual design are required.
at present, I know nothing more than the above points, and I can also refer to the above competency model diagram to improve myself.
there are at least a few websites that you often go to and discuss with product learning, otherwise the tragedy of behind closed doors is likely to happen to you, quickly solving problems, identifying functional priorities, execution and driving force.
It's a good thing to have problems, but often it's not a good thing to have too many problems. We will receive feedback from the operation department on user needs, functional bugs provided by testing and strict logical confirmation of functional business required by technical development, which will make a new product manager very headache. It's not a good thing to be stuck in these trivial things all day. There is a changed mentality in it. If you continue to spend a lot of human resources to solve these problems, you will definitely feel frustrated after a long time. To solve these problems, you must seize the source of the problems. This version can't be controlled, so the next version should be prepared in advance, strictly control the requirements, and filter out the requirements unrelated to the core functions as much as possible.
It is very important to actively promote the progress and quality follow-up of all people involved in the product. It takes three days to complete a functional requirement, and it is not necessary to wait until three days to see the results. During this three-day process, we should constantly pay attention to the line of sight process and potential functional logic rules.
The product manager is to make his own product among the products, care for it with care, and make it acceptable to more users. That is the embodiment of your value.
Why does the process exist? Specifying a new process and specification must have its purpose. Without knowing the root cause of the problem, blindly formulating the product planning process and related specifications also requires other departments to support you. I have done this before. This lesson makes me understand that all processes and specifications are only for better service of the derivative process of products, not restrictions, but only an auxiliary means. It is difficult to reflect the tacit spirit of teamwork for products supported by processes and systems. Of course, it is necessary to use it properly when necessary. If the method is used properly, it will get twice the result with half the effort.
Don't expect everyone to understand your ideas, including the boss. Why? Let me tell you, no matter what the strategic planning and layout of a product company is, one of the core values it relies on is the user's demand motivation, so when we can't convince the leaders or other department personnel to agree to our plan, we'd better add the mechanism of user research and user testing into product development earlier. During this period, there are many ways to get as much user data as possible in the town.
Last but not least, it's useless to talk too much about execution! Do it, practice it, and do everything about this product well!
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