Who created the sales myth created by Wuling Baojun?

When it comes to the sales myth in China automobile market, the first thing that comes to my mind is not Volkswagen, let alone Haval H6, but the humble SAIC-GM-Wuling, because its two brands, Wuling and Baojun, are gods. Each of these two cars is a myth of explosions, and even the public with a solid mass base can't do it. For example, Wuling Hongguang and its occupation of the top spot in China automobile sales list for several years are not only the best-selling models in China, but also a seat in the world. With such achievements, Wuling Hongguang has even appeared on the cover of Forbes magazine, which is regarded as the most important car in the world and the biggest contributor to saving GM in the financial crisis.

Last year, SAIC-GM-Wuling won 979, vehicles. In 219, when Baojun encountered the bottleneck period of transformation, it was not easy to produce nearly one million sales. So from the perspective of specific models, which cars have created the sales myth of Wuling?

Wuling Hongguang

Wuling Hongguang is not only a sales myth, but also a stalwart of the car circle, Wang Zhiyi. Wuling Hongguang, with its mid-engine and rear drive, which is the same as the top super-running, was praised by the drivers as the only car that can beat the 86. Although this is just a joke, it also shows the deep mass base of Wuling Hongguang. For the vast rural market and some small workshop owners, Wuling Hongguang is definitely a model that can perfectly balance home and business. Coupled with Hongguang's ultra-high reliability and extremely low car maintenance cost, it can be called a return artifact. The cumulative sales volume of Wuling Hongguang reached 374,878 vehicles last year. Although it declined year-on-year, it was still in the MPV market. Absolute ruler, with the listing of Wuling Hongguang PLUS, Wuling Hongguang with bigger space, higher configuration and more abundant power has given consumers more choices.

Baojun 73

As an upgraded version of Wuling Hongguang, Baojun 73' s sales volume is worse than Hongguang's, but it has remained at a high level, and its contribution to Wuling's total sales volume is even more outstanding. As a magic car with an annual sales volume of more than 3, vehicles, it is normal for Baojun 73 to still produce 98,912 vehicles at the end of the product. Although the decline is relatively serious, it still has the strength to rank third in the domestic MPV sales list.

baojun 51

baojun's small SUV baojun 51 has been on the market for three years, and its cumulative sales volume has reached 883,5, becoming the sales champion in the field of small SUVs. Other brands of cars can win super-high sales, which is partly due to the influence of brand effect. For example, if Volkswagen and Toyota announce that a new car is coming soon, no matter what it is, it will get a high degree of attention, and even without knowing the specific model, the major media will gather together to speculate with relish. This is the brand effect.

The sales of Baojun 51, and even the sales of the whole Baojun model, are obviously not due to the brand effect, but the real product strength can satisfy consumers. For the owners of Baojun 51, they pay little attention to control and belief, and they are more pragmatic in the process of buying a car. They hope to buy a car with the highest cost performance within their limited budget, and Baojun 51 is such a car that can meet the needs of such users.

wuling glory minicar

In the logistics market, minicar models play an important role. It has become a rich helper for many goods market users by virtue of its durable leather and strong cargo carrying capacity. Wuling glory Xiaoka is the king of this market. With its sturdy and durable characteristics and the brand influence of Wuling, this car continues to attract many users who have a certain demand for carrying passengers and pulling goods. Wuling can win such a high sales volume, not only in the passenger car market, but also in the commercial vehicle market.

Wuling Hongguang S3

There is both demand for pulling people and goods, that is, in this humble corner, Wuling almost occupied more than half of the market share and developed a large-scale market segment with China characteristics. Although the positioning of Hongguang S3 is an SUV, its appearance is more like a "micro-surface", and this appearance is hard to say. However, Wuling's models don't pursue high appearance, what it pursues is the ultimate practicality. The huge user group of Hongguang S3 sees its practicality.

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.