Where are the prospects of online sales companies?

where are the prospects of the network companies in eastern Guangdong

Han Rong

For a long time, the network peers in eastern Guangdong are generally worried about the development prospects of the industry. The profit of network companies is very thin, the market development is very hard, and the competition is fierce, and the training speed of network talents is slow, which is common for people who change jobs. Where is the future of internet companies? I want to try to make an answer.

first, the eastern part of Guangdong can't do without the network, and the enterprises in eastern Guangdong can't do without the network marketing, which is the big environment for the existence of network companies.

1. the eastern part of Guangdong cannot do without the internet.

Guangdong is remote and the information is relatively blocked, but the network spans time and space and runs through the whole world. You can capture information from all over the world at any time as long as you surf Baidu. On the Internet, a netizen in Beijing and a netizen in Raoping have the same information. Making full use of the network can make up for the geographical defects of the corner of the province in eastern Guangdong.

2. Enterprises in eastern Guangdong cannot do without network marketing.

SMEs are the main enterprises in eastern Guangdong, and most of them are small enterprises. We can imagine how a small toy enterprise located in Chenghai can do American business. In addition to branding through trading companies and with the help of big brands, what else can we do? Advertising on CCTV? Publish product information in a newspaper in the United States? It's unrealistic! In fact, small and medium-sized enterprises have been isolated from the main traditional media with high charging threshold. And with the internet, the situation has changed! The threshold of online marketing is relatively low. No matter how big your business is, as long as you pay 3, yuan, you can land bidding advertisements on a world-famous marketing platform like Baidu, just like many big international groups, and share business opportunities with big enterprises and brands! Therefore, I think that small and medium-sized enterprises in eastern Guangdong should attach importance to online marketing, learn online marketing, and increase investment and application in online marketing.

second, enterprises in eastern Guangdong can't apply network marketing without professional network companies.

1. The enterprise application network in eastern Guangdong is in urgent need of professional guidance.

since 1998, the author has been engaged in the study and research in the field of network marketing. In the past three years, I have been engaged in network services in eastern Guangdong, and the biggest experience is that enterprises in eastern Guangdong need the guidance of professional companies too much! The author once participated in a survey jointly organized by Shantou University Electronic Commerce Center and Shantou Electronic Commerce Society, and conducted a questionnaire survey on the application level of online marketing of enterprises in eastern Guangdong. The survey results show that due to the lack of professional talents and the guidance of professional network companies, a considerable number of enterprises have great blindness and conformity psychology in online marketing investment, and lack overall planning and strategic guidance. As a result, these enterprises often spend a lot of money on online marketing, but there are few inquiry orders.

2. Professional guidance must first have a professional network company.

due to the lack of professional guidance, enterprises in eastern Guangdong have more and more misunderstandings about online marketing. The main reason for the lack of professional guidance for enterprises in eastern Guangdong is that there are too few truly professional network companies in eastern Guangdong! In terms of quantity, there are hundreds of network companies in eastern Guangdong. But from the professional level, most companies are actually just network sales companies or network design companies (studios). It's ok to sell a real online name and make a web page, but few can really stand on the height of enterprise network marketing and provide a network marketing plan that really suits the reality of enterprises and brings benefits to enterprises!

therefore, the author believes that the current situation in eastern Guangdong is not that the network companies have no future, but that the unprofessional network companies have no future. Enterprises in eastern Guangdong need more professional network companies. Only a more professional network company can better serve enterprises, and then enhance the effect of enterprise network marketing, drive enterprises to pay attention to network marketing, and finally promote the promotion of the market space of the whole network marketing industry in eastern Guangdong, bringing bright prospects for the network service industry!

Third, network companies should strive to improve their service level, choose good network products, and ensure continuous operation.

1. focus on improving the professional level of their own services.

In the network circles in eastern Guangdong, it is often said that several bosses of a certain network company will switch to other businesses after making money; In addition to networking, the boss of a certain company also does business such as trade. The implication of these statements is that they are not very optimistic about the prospects of the network industry. The more eager they are to show their resources and prospects in other aspects, the more they are confused about the current situation. There are more than 1 million netizens in China. Today, with the booming e-commerce environment all over the world, there is still such an idea among network service peers in eastern Guangdong. It is really a big joke and a great pity!

on the other hand, it is not difficult to understand. Because their own professional level is not enough, it is naturally difficult to see the development prospects of the industry. Because it's hard to study and study in peace. This gradually formed a vicious circle, the more you don't understand, the more you can't see the prospect, and the more you can't see the prospect, the more confused you are. The worse the service level, the more dissatisfied the customers are, and the more dissatisfied the customers are, and the more confused the prospects are ...

The author appeals to all the network peers in eastern Guangdong to calm down, study the network well and serve customers calmly. There is no doubt about the future of the network industry. The key is whether you can see if you can do that. Recently, a company in Shantou proposed to build a leading network marketing service provider in Guangdong Province. This is a good start. Regardless of whether the professional level of this company has reached the leading position in the province, its spirit of actively exploring the upward "bright sword" is admirable!

2. Choose good network products, be down-to-earth, build a satisfied customer base, and * * * create a bright future

In my opinion, to improve the professional level, the first thing is to improve the ability of selecting network products and planning network marketing programs. A good network product can achieve a win-win situation among customers, network companies and product providers. And ensure that network companies have long-term and stable income.

what is the best network product in China at present? The author believes that Baidu bidding ranking is the first! According to the investigation report of CNNIC (China Internet Information Center), search engines are the most important way for users to learn about new websites, and more than 82.2% of website visits come from search engines. Internet market research company iResearch's "25 China search engine market annual report" shows that in a survey of "China search engine user usage market share", Baidu's share reached 46.5! On the one hand, Baidu has brought a lot of business opportunities for enterprises with its huge traffic. On the other hand, bidding ranking and renewal methods have also provided long-term income stability for network service providers. According to the author's understanding, of course, the customer satisfaction of Baidu bidding ranking products in eastern Guangdong has reached more than 98%! As long as a network company has a certain number of Baidu customers and firmly provides good service, it will surely achieve sustained and stable development.

of course, bidding ranking is just an example. There are many good products on the internet. The key is that network service enterprises should improve their own understanding and professional level, select good network products and firmly provide long-term services. In the end, we will achieve a win-win situation between customers and service companies, so that the network service in eastern Guangdong will be better tomorrow!

it's for this article!