Someone asked me what my favorite Douyin account is recently? Of course they are the crazy birth sisters!

I went for an interview, and the interviewer asked:

"Can you tell me about your favorite Douyin account recently and why?"

When I heard this question,

I felt like I had won the final exam question.

As a small operator,

I really pay attention and analysis at ordinary times.

The account "Crazy Childbirth Sisters",

mainly records the daily life of the plastic sisters Zhang Xiaohua and Shao Yuxuan,

The heroine who appears in the scene is Shao Yuxuan,< /p>

Because of his high hairline,

is called "Master Belle" by fans;

The one who does not appear in the scene is Zhang Xiaohua,

who is responsible A spoof of Shao Yuxuan.

I started to pay attention to my best friends from the video of their two faces.

Shao Yuxuan was very gentle to the guests in the cafe.

He rolled his eyes when he saw Zhang Xiaohua.

Zhang Xiaohua said: "I am not worthy. The tenderness you get."

The traffic brought by this video has opened up a new direction for the crazy birth sisters.

They started filming food.

Transform into the daily life of best friends.

From then on, food, sand sculptures, best friends, plastic sisterhood,

these are all synonymous with them.

At present, "Crazy Childbirth Sisters" has nearly 25 million fans,

The average number of video likes is around 2 million,

Every time you post it, it will go viral. .

In a platform with rigorous algorithms,

Crazy Sisters can maintain this momentum.

Where is their point of competition?

First of all, the account has a clear positioning and a clear personality.

The account introduction is "My wish for my bestie to become fatter",

The heroine Shao Yuxuan loves to eat and protects food,

All short videos revolve around my bestie and delicious food.

Whether it is the daily life of feeding your best friends,

or the daily life of best friends,

it reflects the interaction between best friends.

Shao Yuxuan’s shortcomings such as being stingy and having a bad temper,

Enlarge infinitely in the video:

Because groceries are expensive,

Shao Yuxuan I took my best friend to ride an electric bike,

to pick up groceries from my grandma’s house 30 kilometers away,

while riding the electric bike, the battery ran out,

Shao Yuxuan The sand sculpture cart shape is deeply rooted in the hearts of the people.

There was a lot of hahaha in the comment section,

and "This girl knows how to run a house."

In the case of high homogeneity of content on short video platforms,

The content of "Crazy Sisters" is more real and down-to-earth,

Their fans The group is mainly composed of women aged 18-25.

After watching the video, everyone always has to post their sisters in the comment area

This is The embodiment of ***ming.

Compared with other exquisite young ladies,

Shao Yuxuan’s casual outfit and bare makeup make fans feel no sense of distance.

These real and ridiculous contents,

also allowed "Crazy Childbirth Sisters" to gain a wave of fans who made fun of them.

The comment area was full of joy:

"You should cooperate with my performance, are you a fool?"

"You are not bald, but the distance between your eyebrows and your hair is a bit far."

Something like this There are too many comments,

I usually laugh for a while after watching the video,

I laugh twice after reading the comments.

Have an offline meeting with Weiwei, Zhang Ruoyu and other Douyin Vs,

conducted a joint video,

While consolidating one's own inherent fans,

linking up with large numbers,

further expanding influence.

Shao Yuxuan also often meets fans.

After meeting fans,

she will not only take photos with them,

but also Restore the interesting story of their encounter in the video.

The video of going to Liuzhou to eat snail noodles,

also included fans in the video,

Everyone commented: It’s true love.

This kind of high-frequency interaction

gives fans a sense of participation and interaction,

and the stickiness of fans naturally increases.

Sisters whose works are not very prolific,

use simple and unpretentious works,

have harvested a large amount of traffic.

Sure enough,

After users have been tricked by too many plot accounts,

they are more likely to be impressed by the style of daily life.

I hope they will go further and further on the road of short videos,

and create more funny works. ?