Classic soft text case

1. A girl with buck teeth also has spring.

When I was in junior high school, many people said that my teeth were buck teeth, didn't they? I believe my teeth have been good since I was a child. They are strong, bright and white and delicious. Everyone says the child's teeth are really white. Well, I like it myself.

However, more and more people say that my teeth are buckteeth, especially when I laugh. At first, I thought there was nothing wrong with girls having buck teeth. As long as I stick to my dream and work hard, I am still full of confidence and yearning for myself. What about buckteeth? Compared with a better life, buck teeth are nothing, what's more, I am not really buck teeth. But this idea soon changed.

That was when I first went to college, just in time for SARS. Because the school is closed, students do nothing at school every day, which creates an objective hotbed for love. All the sisters who slept have received love letters or started dating, and I am the only one standing there in a daze.

I have been thinking, am I a beauty? But why didn't anyone pursue me? So I secretly told this question to my best sister. My best friend said, "Actually, I have been embarrassed to say, why don't you fill your teeth?" Who dares to like you now? " I asked her, "What happened to buck teeth? Isn't buck teeth cute? " She gave me a hopeless answer and left.

But I still don't believe it. I don't see anything wrong with buckteeth. So I continued to do nothing until the third year of high school, and I still didn't receive a love letter.

Seeing that my sisters all have boyfriends, I am the stupidest person every day. I went to study alone and went back to the dormitory first. I am the only one who can't speak when they are discussing love stories.

I don't think I can do it. If I don't receive the love letter, I will take the initiative. No big deal. On a dark windy night, I expressed my love to a boy who had been hidden in my heart for a long time. He is a very shy boy. After listening to my confession, he said quietly, "In fact, you are pretty, just don't laugh. A smile will frighten you to death. If it weren't for your buck teeth, I would have chased you, so ... "

It seems that buck teeth really affect me. Looks like I really need to change my image. Otherwise, not only can I not find a boyfriend, but I will graduate soon. Maybe I can't find a job because of buck teeth. (Dental clinic advertisement)

Doctors don't understand patients' hearts.

In the intensive care unit of the hospital, the nurse is making rounds. A patient who couldn't move suddenly blinked a few times, and the female nurse quickly called the doctor for consultation. When doctors and nurses gathered around the patient's bed, his fingers moved slightly again, as if to express something. The doctor quickly handed the paper and pen, and the young man wrote a line: Don't block the TV! It turned out that the position where the medical staff stood just blocked the patient's view of watching TV, so he asked everyone to get out of the way and not to disturb him watching the program of European Sports Station. (TV commercial)?

3. Confessions of a widow

At the age of 28, I thought I would probably never get married in my life. I am too tall, and my wrong hands and legs often get in my way. The clothes I wear are never as beautiful as those worn by other girls. It seems impossible for a playboy to pick me up on his white horse.

But I finally have a man with me. Loving villette is not the sophisticated lover you dreamed of when you were 16 years old, but a shy and clumsy person who will be at a loss.

He took a fancy to the advantages I didn't know. I just started to feel that my life is not worth living. Actually, we all are. Soon, we are integrated with each other. If we are not together, we will feel quietly lost. So we think this may be the kind of love story written in the novel, and we will get married in the future. It was a day in mid-April, when the apple trees were in full bloom and the soil was fragrant. It was nearly thirty years ago, and it has been like this almost every day since that day.

I can't believe that many years have passed, and the years carry love. I have been drinking quietly, just like rowing a canoe in a calm river, and you can't feel the movement of the boat. We have never been to Europe, not even to California. I don't think we need to go because home is big enough for us.

I wish we could have several children, but we failed to realize our wish. I am like Sarah in the Bible, but God didn't give me a miracle. Maybe God wants me to have love. Villette is enough.

Alas! Ivy died in mid-April two years ago. Quietly, with a smile, just like before he died. The flowers of the apple tree are still in full bloom, and the earth is full of sweet breath. And I silently lost, want to cry without tears. When my brother came to help me with Ivy's affairs, I found that he was so considerate and concerned about me, as always.

I don't have much money in the bank, but I have an insurance policy to cover all the living expenses for the rest of my life. ? As for the death of a man that a woman really loved, I am as satisfied as any other woman. (Insurance company advertisement)

4. It's lower than you think.

Late at night, a woman in white was followed by a strange man. To escape, she ran into an unfinished construction site, but strangers followed her closely. It was dark in the construction site and there was water on the ground. The woman in white stumbled away, but the stalker was getting closer and closer. Just as she was about to catch her, suddenly, the stranger's head hit a horizontal steel pipe. It turns out that the height of the steel pipe is just at the height of the tracker's forehead. He didn't notice, so he walked straight without bowing his head and was knocked unconscious at once. The girl finally survived. At this time, the subtitle reads: "The new tariff in swisscom is even lower than you think." (Telecom advertisement)

5. How to carry love to the end?

At night, on the streets of Paris, a young man stood downstairs in a residential building, looked up at the upstairs and said nothing. Books, alarm clocks, magazines, sports shoes, records, electric guitars and other items were thrown from upstairs and fell all over the floor. It seems that the young man and his lover had an unhappy relationship, which led to this "noisy" breakup war. Then an old man with white hair came downstairs. He wanted to stop the behavior upstairs. I was just about to lament the kindness of the old man. The man upstairs left a photo frame with a photo of the old man and his wife. The camera rolled upstairs, and an old lady stood on the balcony with her hands stuffed inside. Only then did we know that it was the old couple who made trouble. It seems that throwing things is not a patent for young people. Insurance company tips: Even if you live to be 70 years old, anything can happen. (Insurance company advertisement)

6. The story of kangaroo

A couple were driving in the hinterland of Australia when it suddenly rained heavily. They found an injured kangaroo lying on the roadside. They got off and took a closer look. The young man lovingly took off his raincoat and put it on the kangaroo. After a while, the kangaroo skipped away. Two young men were about to continue their journey when they found the car keys in the pocket of a raincoat worn by kangaroos. Just when they were worried about being trapped in the wilderness, the kangaroo wearing a raincoat came back, accompanied by a local native. The aborigine took out the car keys and pointed to the girl to ask for an exchange. The young man nodded in agreement. This makes the girl very angry. She looked at her lover angrily. After a while, the truth came out: all the natives wanted was the raincoats worn by girls. (raincoat advertisement)

The road to the enemy is narrow.

After a football match, two fans of the winning team couldn't restrain their excitement after leaving, continued to dance and rushed to the bus home. They danced and made a lot of noise, but suddenly they were too scared to make any noise, because they found a dozen angry strong men sitting in the car. It turns out that these people are supporters of the losing team. This road is very narrow. It seems that conflict is inevitable. At this critical moment, the latter raised a glass to congratulate the former, and the two met and disappeared with a smile. It turns out that both sides have Fanta soda in their hands, and they are reconciled because they both support Fanta. (Beverage advertisement)

8. Are you qualified to develop children's imagination?

In the classroom of a primary school, a female teacher is having a painting class. "Today, you can draw whatever you want." The teacher plans to cultivate children's creativity and imagination in a completely open form. As a result, all kinds of insects and animals with unique shapes and colorful colors are on the paper.

But the teacher found that a little boy's painting style was a little abnormal: he blacked out all the white papers with a black brush, one by one, and he was very focused. All the other students are out of school. In the empty classroom, the little boy was still burying his head in the dark, and the rustle of brushes made the teachers look at each other. As night falls, under the desk lamp at home, the painting sound of the little boy "rustling" never stops. Young parents think that their children are ill and are worried.

The doctor asked the little boy what he was drawing, but he didn't have time to answer. He just rustled and blackened one by one ... Finally, the little boy was taken to the hospital. The old white-haired expert was invited out. He sat in a wheelchair and consulted a large group of doctors, but he still couldn't figure it out. In the white ward, the black paper created by the little boy has been spread all over the floor, but he still shows no sign of "giving up writing" ...

The careful female teacher found a box of puzzles in the little boy's desk, and suddenly realized: Could it be the puzzle created by the little boy himself? So, teachers, parents, doctors and nurses are splicing black pieces of paper on the floor of the gymnasium. Gradually, a lively and lovely black image appeared in front of people.

No one thought that the little boy created a huge whale. He has been drawing countless black paintings just to spell out his imaginary whale. On the whale's huge body, the slogan of the film was played: "How to encourage a child? You must use your imagination. " The advertisement appeals to people to support the Children's Development Foundation. (public service advertisement)

Several forms of soft writing;

Although the soft text is ever-changing, it remains unchanged, mainly in the following aspects:

Soft text suspension

It can also be called a rhetorical question. The core is to ask a question and then ask yourself and answer it around this question. For example, "Can human beings live forever?" "What brought her back to life?" "Psoriasis, can it really be cured?" And so on. It is the advantage of this method to arouse topics and concerns by asking questions. But we must master the temperature, the first question should be attractive, the answer should conform to common sense, and we should not be trapped by ourselves.

Soft story style

By telling a complete story to bring out the product, the "halo effect" and "mystery" of the product give strong hints to consumers' psychology, making sales inevitable. For example, "65438+200 million can't buy the secret recipe", "magic plant insulin" and "Indian secret recipe". Telling a story is not the purpose, but the product clues behind the story are the key to the article. Listening to stories is the oldest way for human beings to accept knowledge, so the knowledge, interest and rationality of stories are the key to the success of soft writing.

Soft emotional expression

Emotion has always been an important medium of advertising, and the emotional expression of soft text can certainly resonate with people because of its large amount of information and strong pertinence. "Husband, you can't quit smoking, wash your lungs", "Woman, your name is angel" and "For those young people who are fighting acne". The biggest feature of emotion is that it is easy to impress people and enter the hearts of consumers, so "emotional marketing" has always been a panacea for marketing.

Soft text intimidation

Intimidation soft articles belong to anti-sentiment, emotions tell beauty, and intimidation hits the soft spot-"hyperlipidemia, a precursor to paralysis!" "God, bone hyperplasia kills people!" "Washing blood washes out a bucket of oil." In fact, the effect of intimidation is more memorable than praise and love, but it is often criticized, so we must grasp the degree and not go too far.

Soft text promotion style

Promotional soft articles often follow up when the above soft articles are effective-"Beijingers snap up * * *" and * * * and sell wildly in Hong Kong ","Out of stock three times a day, a factory in Xidan is in an emergency "... This kind of soft articles either directly cooperate with the promotion and use, or make use of" purchase entrustment "to make the products in short supply through" comparison psychology "and" influence effect ".

Soft news style

The so-called event news style is to find a source of publicity and write it in the form of news events, so that readers feel like an event that just happened yesterday. This style reflects the technical strength of the enterprise itself, but warns that copywriting should be combined with the enterprise's own conditions, communicate with planning more, and don't write at will, otherwise most of it will have a negative impact.

Soft text temptation

Practicality, efficiency and superiority belong to seductive soft articles, which are helpful to readers. So let visitors take the initiative to click or look around. Because it can answer some questions for the visitor or tell him something that is helpful to him. Of course, it also includes some discount information, which captures the psychology of consumers who love to take advantage.

The above seven types of soft articles are definitely not used in isolation, but are important battles promoted by enterprises according to the overall strategy. How to use them is a matter of layout.

Reference link: Soft Text _ Baidu Encyclopedia