Zhong Suisui surpassed him to become the sixth richest person in the world. What is his entrepreneurial history?

Nongfu Spring is a brand that everyone is very familiar with. After Nongfu Spring was listed in Hong Kong, its stock price has been rising. Its founder Zhong Suisui has become a dark horse. His wealth once surpassed Jack Ma and Ma Huateng, becoming the world's richest man. Sixth place position. Many people are very curious about this very low-key entrepreneur. Zhong Suisui started his entrepreneurial journey at the age of 30, starting with health products and then establishing the Nongfu Spring brand. Zhong Suisui is very low-key. Through his marketing, he has maximized the value of the Nongfu Spring brand. 1. A Zhejiang businessman who can write articles

Zhong Suisui is from Zhejiang. He was born in a family of intellectuals. Because of his scholarly family background, he has a traditional Confucian style among many businessmen. . Zhong Suisui worked as a reporter for Zhejiang Daily for five years, during which time he developed his writing skills. When Zhong Suisui saw the prospects of the Wahaha brand, he took his sights on the brand and returned to Zhejiang from Hainan to obtain the agency rights in Hainan. In fact, Zhong Suisui only started his entrepreneurial journey in his forties. He founded the Yangshengtang Company and launched a series of health care brands. Three years later, he founded Nongfu Spring Company in Hangzhou. This company has drinking water, beverages and other products, which are deeply loved by everyone. 2. The best marketing businessman

There are many companies producing drinking water and beverages, but no brand can replace Nongfu Spring. Since this brand was launched, they have put out the slogan "Nongfu Spring is a little sweet? A little sweet". From the short slogan, people understand its environmental protection concept and the quality requirements of this product, so it is also liked by many people. Accurate positioning has allowed it to occupy a place in the fierce competition in the market for so many years. Zhong Suisui rarely gives speeches or interviews in public places, and interviews with him are all centered around the development direction of his brand. Facts have proved that Zhong Suisui has maximized the benefits of his brand value.

Zhong Suisui understands what kind of products the market and consumers need. The launch of the Yangshengtang independent brand he created has expanded the credibility of the company and gained consumers’ right to choose through massive media dissemination. ; And Nongfu Spring has accurately identified its positioning and consumer needs with one sentence: "It's a little sweet." It has to be said that Zhong Suisui has a profound business acumen. Zhong Suisui's ability to reach the top of the wealth list this time is a very good example for some entrepreneurs who are obsessed with making huge profits and chasing fame and fortune all day long. I hope Nongfu Spring can go further and Zhong Suisui can achieve greater success.