Land "opens the gate" and Licang property market reaches new level

According to the third batch of centralized land supply announcements issued by Qingdao City recently, there are 8 land parcels to be auctioned in Licang this time, ranking first among all urban areas. After the land is auctioned, some may be put on the market before the end of the year. It is foreseeable that the new projects will add another fire to the already bustling Licang property market, and the Licang property market will continue to be in a melee.

Aiming at mid-to-high-end improvements in the urban area

Traditionally, Qingdao urban area refers to Shinan, Shibei, Laoshan and Licang. From a property market perspective, Licang has always been weaker than other areas. Licang used to be a much-needed gathering place in the urban area, but in recent years, the situation has undergone subtle changes. Especially this year, the quality of Licang real estate has been further improved, targeting the mid-to-high-end improvement crowd in the urban area.

In August, the biggest move in the Licang property market was the Yungu Licang land parcel - the Licang Jinmao Mansion jointly built by Junyi Holdings and Jinmao. This is the third Jinmao Mansion in Qingdao. With this new release of government-related works, Yungu·Jinmao Mansion once again revitalizes Qingdao’s main city with a city-level TOD hub, a city-level shopping mall of about 77,000 square meters, a headquarters-type business cluster... and the efficient linkage of various high-end life contents. The city brings high-level Manhattan High Line Park life and brings a unique international trendy lifestyle to Dayun Valley and even Qingdao. According to the published plan, the five plots of the project cover a total area of ??approximately 136,212 square meters, with a planned capacity and built-up area of ??408,000 square meters, and a total built-up area of ??approximately 600,000 square meters. According to the plan, 15 residential buildings, 5 commercial office buildings and large-scale centralized commercial and supporting facilities will be built to create a commercial and residential complex project. Laoshan Jinmao Mansion first opened in October 2020, and it was a hit last year. China-Europe Jinmao Mansion was launched in July. The first batch of more than 80 units was snatched up, and some were temporarily added. The popularity is very high. It is possible that Li Cang’s Jin Mao Mansion will be released one after another, which is worth looking forward to.

In addition, many real estate projects in Licang attract improving people with low-density bungalows. For example, Huaxin Park’s second Panjun Terrace in Dongli and the Haichuanghui waterway project are among the projects. Several plots of land to be auctioned around the Expo are also low-density, high-end positioned, and large in size.

Each property has its own advantages and disadvantages

In the second half of this year, the Licang property market will be very lively. There are many real estate projects in each sector, from Dongli to the Central Business District, from Li Cangbei to the Transportation and Business District, they are everywhere.

Dongli section is full of real estate. The sales office of Ronghai Qicheng, which opened in July, has a relatively rich product range, a good location, and a range of apartment types covering both ordinary improvements and high-quality improvements. The Haichuanghui Waterway Project is close to the river and has mountain views. The land is very flexible and the bungalows are very attractive. It is really low-density. Greentown, the "big brother" in the Dongli sector, has launched two and three small apartments of 75 square meters and 92 square meters in Greentown's Tinglan plot, directly reducing the total price. The improved plots and the just-needed total price are right Young people are attractive. In the past, both sides of Shiniushan Road were still very deserted. After passing the expressway toll gate, the traffic flow was very small. This year is different. Two new buildings have been built on both sides of the road, competing directly with each other. On the west side of the road is Forest Park, jointly built by five real estate companies; on the east side is Juntai, the second project of local enterprise Huaxin Park in Dongli. Juntai focuses on low-density and scarce properties with high housing acquisition rates. Forest Park has just opened a demonstration area. It has invested a lot of money and is higher than Juntai.

The northern area of ??Licang, near both sides of Chongqing Road, is mainly located in Impression Yan, Parkli, and Love Tianchen. Vientiane three sets of PK. The advantage of Impression Yan is that it is built by Qingdao Urban Construction, a well-known local real estate company. It has been deeply involved in this sector for many years, has a good foundation, and has an online reputation. Looking at the low-density houses in the park next to the subway entrance of Metro Line 1, the community also built its own commercial street facilities. Love Real Estate is a "newcomer" in Qingdao, with everything in sight. It is the first project of Love Qingdao. The starting price of the project is only 17,759 yuan/㎡.

The future of the large-scale land auction property market is promising

In recent years, Licang’s land parcels have mushroomed and been listed for auction crazily. On August 24, Qingdao City announced the third batch of centralized land supply: a total of 33 parcels of land, with a total area of ??1.0258 million square meters, a total construction area of ??2.4306 million square meters, and a total starting price of 18.935 billion yuan. Among them, Licang has 8 parcels of land to be auctioned, ranking first among all urban areas.

The total area is 366,800 square meters, the total planned construction area is 746,500 square meters, and the total starting price is 7.366 billion yuan. They are the BAIC land parcel, the Laoyaling land parcel, the alkali plant and 4 parcels near the World Horticultural Exhibition.

Among them, the four plots in the Expo section are in very good locations and are low-density and scarce, attracting the attention of many developers. If all goes well, after the auction of this land, some may be put on the market before the end of the year. It can be predicted that at the end of this year and next year, the Licang property market will continue to be in chaos, and there will be about 20 large and small properties in the area.

In 2022, Qingdao’s property market will be in an overall sluggish state, but there are many bright spots in some sectors. Among them, the Licang property market has almost experienced a major explosion, with ample housing supply and fierce competition among many properties. The Golden Nine and Silver Ten are coming soon, and we cannot say how much Qingdao’s sales will increase, but the developer bosses have thought about this year well and will not miss this precious opportunity. Nowadays, Licang’s real estate market is full of competition and there are many opportunities to choose from, which is a good thing for home buyers. I hope prospective homebuyers can seize the opportunity and buy a suitable house.

Qingdao Financial Daily/Home Page News Reporter Chen Lu