A summary of 3 3,000-word marketing plans for scenic spots

Opportunities are reserved for those who are prepared. When we want to do a certain project, we use plans to find good positioning and breakthrough points. Effective plans can reduce the risks caused by changes. Do you know what the plan is? For this reason, you may need to take a look at the "Scenic Area Marketing Plan". Please bookmark this page now for easy reading again! Scenic Area Marketing Plan 1

1. Time

August 1, 20__ - March 31, 20__ (end of opening ceremony)

< p> 2. Basic idea: In five stages, make full use of news events in the scenic area, the progress of major projects in the scenic area, various festivals, etc., and gradually launch "Yaowang Valley" in the news media to let the majority of tourism consumers know , Understand the "Yaowang Valley" and realize that you are eager to visit the Yaowang Valley. Let "Yaowang Valley" appear continuously in the public eye, thereby creating a "must visit" feeling.

Three stages of marketing planning

(1), the first stage:

Introduction marketing stage, August 1, 20__---- September 30, 20__.

Based on several important events that occurred in the scenic area, use relevant media to report on the Yaowang Valley Scenic Area and spread the concept of Yaowang Valley.

Main events:

1. The fourth joint cave inspection by Chinese and French experts to the underground caves in the Yaowang Valley Scenic Area

2. The opening ceremony of the Yaowang Valley Bridge

3. City and county leaders inspected the Yaowang Valley Scenic Area

4. Recruitment of talents for important positions in the scenic area

5. Overview report of the scenic area

Format: Media Report

Media selection:

Mianyang Daily, Mianyang Evening News, Mianyang TV, Sichuan Daily, West China Metropolis Daily, Chengdu Commercial Daily, Mianyang Tourism, Sichuan Tourism, Sichuan Tourism Government Affairs, Mianyang Human Resources

(II), Second Phase:

Trial operation phase, October 1, 20__ to November 30, 20__< /p>

Main events:

The road hardening project in the scenic area has been fully launched

The main reception facilities in the scenic area have been completed and fully renovated

Managers of various departments in the scenic area Recruitment

Format: Media reports

Media selection: Mianyang Daily, Mianyang Evening News, Sichuan Daily, West China Metropolis Daily, Chengdu Commercial Daily, Mianyang Tourism, Sichuan Tourism, Sichuan Tourism, Mianyang Personnel Talent

Operation method:

October 1st to November 30th: The marketing publicity at this stage mainly focuses on recruiting department managers, and uses thick lines to promote the image of the scenic spot. The main selection Existing network resources (Mianyang Human Resources, Sichuan Tourism, Sichuan Tourism) are used as carriers, and according to the progress of recruitment, one or two recruitment promotions are made in the Mianyang Evening News; taking advantage of the inspection by city leaders, the report is reported in possible media To related events; during the scenic area road hardening project, articles were submitted to various media to promote the convenience and speed of entering the scenic area, and its accessibility fully meets the requirements for tourism and vacation.

The scenic spot will prepare relevant manuscripts and send them directly to the above-mentioned media at different times.

Timely urge the Sichuan Newspaper to publish thematic reports on the scenic spot before October 15th.

Talent recruitment is still conducted online and will not be published in print media in principle.

(3) The third stage: December 1, 20__ to January 5, 20__

Official operation begins, and the entire opening marketing is fully launched.

1. Preparation: December 1st to December 10th.

A. Weekly calendar design and printing completed.

B. Coordinate with various media.

C. Draft the New Year visit targets and finalize the list of all units and personnel. Each unit or individual currently working in the scenic area will submit a list, which will be reviewed and determined by the company.

D. Determination of opening countdown sign or advertisement.

E. The environmental layout plan for the entrance to the scenic spot (bridge) has been determined.

2. Send the New Year’s Weekly Calendar: December 11 to December 20

All units and individuals related to the scenic spots in Mianyang and Suining must send it in place; press The list has been approved,

It has been assigned to the individual responsible for all distributions as required, and the relevant information of the person to be sent (name, unit, position, address, contact information) must be obtained.

It is divided into municipal government unit portals, county-level unit government portals, enterprise portals, culture and education portals, news media portals, and bank portals. The chairman, general manager, and department managers are responsible for completing it.

3. Media group visit: December 21st to January 5th, 20__

From December 21st to December 25th, the group visit plan will be completed and coordinated with the media. Executed with the approval of the chairman of the board. Main content:

a. Select two local mainstream media (one TV, one newspaper) in Mianyang and Suining to wish the people a happy New Year: Beichuan Yaowang Valley, bring health in the Year of the Pig !Then the countdown to the opening of Yaowang Valley Scenic Area is marked --- days.

Frequency: once every other day for each media, ***5 times/one media_2_2 cities

b. In Sichuan Daily, West China Metropolis Daily, and Sichuan TV Station Each made three group visits: Beichuan Yaowang Valley, bringing good health in the Year of the Pig! Then the countdown to the opening of Yaowang Valley Scenic Area was marked - days.

4. Establishment of countdown signs: In Mianyang and Suining cities, select electronic displays in public places with the largest flow of people to continuously broadcast countdown information for the opening of scenic spots.

5. Scenic area entrance layout: Starting from the boundary signs of Jiangyou and Beichuan counties to the south bridge of the scenic area bridge, colorful flags and banners are arranged; banners are also required to be hung at the entrance of the scenic area and in front of reception facilities such as hotels.

6. Related websites: Congratulations on New Year and good health to fellow travelers and travel enthusiasts.

7. VIP reception: In order to welcome VIPs from the basic market to celebrate New Year’s Day in the scenic spot, launch the “First Taste of Yaowang Valley” activity, and invite influential and influential people, including the news media, in a targeted manner. The main persons in charge of enterprises, institutions, associations, and government departments that may bring repeated consumption by groups come to the scenic spot to experience it.

(4) The fourth stage: January 6, 20__ to February 15, 20__

Deepening stage, taking advantage of the Spring Festival, a traditional national festival , in-depth marketing activities before the opening of the scenic spot. Main content:

1. Spring Festival greetings: In Mianyang, Suining, and Chengdu, two mainstream media were selected to send New Year greetings to all walks of life and deliver opening information.

2. Public welfare New Year activities: title sponsorship of Mianyang and Suining Spring Festival Galas. The theme of the promotion is "Yaowang Valley delivers health and happiness".

3. Special reports: In Mianyang, Suining, and Chengdu, a mainstream print media was selected to systematically promote the people and events of Yaowang Valley in the form of headlines, illustrations, and soft articles.

(5), the fifth stage: February 16, 20__----opening

The climax stage is the official opening.

Main contents: pre-opening product promotion meeting or press conference, March 8th Festival warm-up, opening celebration meeting, cooperation agreement signing meeting

1. 10 days or 15 days before opening Daily media publicity

Chengdu, Mianyang, and Suining selected one or two print media to promote the opening every day using banner 12, and on the last day used page 1/2 to announce the list of congratulatory units. The TV station uses moving subtitles to continuously broadcast the above information in the news column.

2. Product promotion meeting or press conference before opening

In Chengdu, an independent booth is set up and a special press conference is held at the relevant trade fair set up by the annual government. meeting.

Inviting units:

A. Government departments: Provincial deputy governor in charge of tourism, Provincial Tourism Bureau, well-known experts in the field of traditional Chinese medicine, experts in traditional Chinese medicine health care organizations, Mianyang City Mayor in charge of tourism, Mianyang Municipal Tourism Bureau, Beichuan Qiang Autonomous County Party Committee and County Government, Beichuan Tourism Bureau

B. Tourism colleagues: heads of well-known travel agencies in Chengdu, Mianyang, Suining and other places

C. Press: Sichuan TV, Chengdu TV, Mianyang TV, Suining TV and other mainstream TV stations in secondary cities, major tourism websites and government websites

Sichuan Daily, West China Metropolis Daily, Chengdu Commercial Daily , Tianfu Morning News, Mianyang Daily, Mianyang Evening News, Suining Daily and related tourism professional newspapers and periodicals

D. Specific implementation: You can ask an experienced professional agency to handle it

E. Note: Must be in Complete relevant work (invitation letters, personnel, venue layout plans, meeting materials, gifts, etc.) in the first ten days or so

2. Warm-up for the March 8th Festival: March 6, 7, and 8 (Saturday, Sunday and Monday), the scenic spot launches the "Ticket-free Tour of Yaowang Valley During the Trial Operation Period" activity.

Notes: Free admission in advance, promotion of traditional Chinese medicine health care products in the scenic area

3. Opening celebration meeting (detailed plans will be formed and relevant matters will be implemented 15 days before the meeting)

Time: March __, 20__ (the first ten days are determined according to the weather forecast), the time is two days.

Procedure and content:

A. Venue layout: environment, venue, audio, exhibition boards, gifts, information (celebration activity manual and related information, business cards of the main leaders of the scenic spot), safety, Order, etc.

B. Personnel invitations:

a. Government departments: Provincial deputy governor in charge of tourism, provincial tourism bureau, well-known experts in the field of traditional Chinese medicine, traditional Chinese medicine health care organizations Experts, deputy mayor of Mianyang City in charge of tourism, Mianyang City Tourism Bureau, Beichuan Qiang Autonomous County Party Committee and County Government, Beichuan Tourism Bureau, relevant government functional departments of Mianyang City, relevant government functional departments of Beichuan City, heads of villages where scenic spots are located, and large enterprises Public institutions, Mianyang Medical College

b. Travel colleagues: heads of well-known travel agencies in Chengdu, Mianyang, Suining and other cities, major scenic spots in Mianyang, Suining and other cities, ten large travel agencies in Chongqing, Hanzhong, Ten large-scale tourism companies in Xi'an

c. Press: Sichuan TV, Chengdu TV, Mianyang TV, Suining TV and other mainstream TV stations in secondary cities, major tourism websites and government websites

Sichuan Daily, West China Metropolis Daily, Chengdu Commercial Daily, Tianfu Morning News, Mianyang Daily, Mianyang Evening News, Suining Daily and related tourism professional newspapers

C. Reception: welcome, sign in, leave business card or contact information, Sending guest certificates, giving gifts, sending celebration activity manuals and related materials, accommodation arrangements, etc.

D. Main content of the meeting: hired professional host or scenic spot arranged host to host the meeting, chairman of the board to give a welcome speech, The general manager introduces the scenic spots, the county leader’s speech, the tourism department leader’s speech, the industry representative’s speech, the city leader’s speech, the travel agency representative’s speech, the provincial leader’s speech, the director’s thanks, and the end

E. Main opening activities: (artistic performance , visit and tour----Xinyi Flower Line, Giant Buddha Line, Karst Cave Line, seven health-preserving meals, dinner)

F. Time (process) arrangement:

First Day: Check in all morning, tour in the afternoon; welcome dinner, artistic evening, fireworks show, medicinal bath, free activities.

The second day: hold a theme meeting, flower appreciation, lunch, end, send some representatives off; afternoon special meeting with middlemen. The whole celebration is over.

IV. Notes:

1. Safe and orderly

2. Enthusiastic and generous

3. Careful and meticulous arrangements Well prepared

4. Lively, sensational, and strong news effect

5. Cost controllable, responsibility assigned to everyone

6. Preview the scenic spot marketing plan three times in advance 2

1. Purpose and significance of the event

By holding this event, we will fully display and promote the rich tourism resources of ecological agriculture in the east of Liangzhou City, and launch a grand launch of "Wuwei people visiting Wuwei". "New tourism routes, fully launch the Liangzhou ecological agriculture sightseeing tourism project, and create a large tourism environment that organically combines our region's characteristic culture and ecological agriculture.

2. Activity name

Summer camp activity of "Observe ecological agriculture, grow natural knowledge, search for ancestral remains and explore the mystery of the desert".

3. Arrangement of preliminary preparations

(1) Publicity time and place

1. Publicity time: June 12, 17:00-20 pm : 00

2. Publicity location: Century Classic Plaza

(2) Event arrangements

1. Venue: Organized by the "Festival" Liangzhou District Organizing Committee The meeting office coordinates arrangements.

2. Venue layout: Ronghua Travel Agency is responsible for the balloons, arches, banners, logos, and band performances required for the event, and is assisted by the Liangzhou District Tourism Bureau and the Chengdong Ecological Agriculture Sightseeing and Tourism Zone Management Committee. Venue layout.

3. Promotional materials: Ronghua Travel Agency is responsible for printing 5,000 copies. The materials include a brief introduction to the scenic spots involved in the route, quotations for participating activities, registration phone numbers, contact persons, etc.

4. Registration method: Ronghua Travel Agency provides on-site registration or opens a registration hotline.

5. Tickets for attractions:

Zhangqingbao Ancient Sophora japonica (free of charge), Forestry Science and Technology Demonstration Park (free of charge), Shenzhou Desert Wildlife Park 10 yuan/person (half price), high Goubao Ruins (free), Desert Park 2 yuan/person. Ticket fees for various tourist attractions are reduced or halved by the Wuwei Chengdong Ecological Agriculture Sightseeing and Tourism Zone Management Committee and the Liangzhou District Tourism Bureau.

(3) T-shirts, travel hats or travel bags printed with the name of the event and the name of the organizer. The cost will be borne by Ronghua Travel Agency.

(4) Tour vehicles, tour guides and insurance premiums, and accompanying medical staff. Arranged by Ronghua Travel Agency according to standard team.

IV. Activity Route

Liangzhou City (Yiwu Trade City Plaza) - Zhangqingbao Ancient Sophora - Forestry Science and Technology Demonstration Park - Shenzhou Desert Safari (Farmhouse Lunch) ——Gaogoubao ruins-Tengger Desert-Desert Park (dinner)-Desert Park bonfire party-urban area.

V. Activity Content

(1) Launching Ceremony

1. The main venue will be set up at Dashizi Yiwu Trade City Plaza at 9:00 am, hosted by Ronghua The travel agency is responsible for hanging promotional banners, balloons, placing arches, and posting the event name, organizer name and promotional slogans in conspicuous locations.

2. Opening ceremony:

① Opening speech;

② Leader’s speech;

③ Invite the person in charge of Ronghua Travel Agency to speak ;

④ Please give a speech from the representatives participating in the summer camp activities;

⑤ Announce the end of the opening ceremony and the official start of the summer camp activities.

(2) Time arrangement

(1): The launching ceremony ends at 9:30 and the summer camp activities begin;

(2): Visit Zhang at 9:50 Qingbao Ancient Sophora japonica, the tour guide will be responsible for explaining the history and other related information of the ancient Sophora japonica;

(3): Arrive at the Forestry Science and Technology Demonstration Park at 10:20, visit various flowers and plants, and learn about high-tech forestry science and technology< /p>

(4): Arrive at the Shenzhou Desert Wildlife Park at 10:50. The tour guide will introduce you to various national first and second-level protected animals and animal specimens, and learn about the living habits of various animals;

(5): 12:50 In the form of "farmhouse", combining Chengdong food and local characteristics, students will be provided with a sumptuous and delicious lunch, and a short rest after the meal;

(6) : Depart from the Shenzhou Desert Wildlife Park at 14:30;

(7): Arrive at the Gaogoubao Ancient City ruins at 14:45, and the tour guide will explain the history and origin of the ancient city;

(8) : 15:00 Organize desert adventure activities in the Tengger Desert;

(9): 16:50-18:30 Visit the desert botanical garden, pear orchard, desert pavilion, etc. in the desert park with rich desert characteristics Attractions;

(10): 18:30-19:30 Dinner;

(11): 20:00-22:00 Organize a bonfire party to welcome students Provide opportunities to showcase your talents and highlight the organization and interaction between students.

6. Cost budget:

Full fare: 20 yuan/person

"Farmhouse" lunch 10 yuan/person (four farm side dishes and farm pasta )

Dinner: 15 yuan/person (Great Wall hand-caught mutton, special pasta, special snacks)

Cultural shirt, tourist hat: 20 yuan/person

Tour guide Explanation, tickets and other fees: 10 yuan/person

Total: 75 yuan/person

7. Media reports: Scenic Spot Marketing Plan 3

1. Foreword:

Songshan, home to the most famous Shaolin Temple in the world, is located in the northwest of Dengfeng City, Henan Province. It is known as the museum of the historical development of our country. It is a gathering place of Confucianism, Buddhism and Taoism. It has Numerous historical sites. Among them are the six most famous ones in China: the ancestral palace of Zen Buddhism - Shaolin Temple; the largest existing pagoda forest - Shaolin Temple Pagoda Forest; the oldest existing pagoda - Songyue Temple Pagoda in the Northern Wei Dynasty; the oldest existing tower - the Three Towers of the Han Dynasty; the oldest cypress tree - the "General" in the Han Dynasty Cypress"; the oldest existing star observatory - Gaocheng Yuan Dynasty Star Observatory. In addition, the Zhongyue Temple under the Huangfeng Peak of Taishi Mountain was built in the Qin Dynasty and reached its peak in the Tang and Song Dynasties. It is the largest existing temple complex in Henan; together with the simple and elegant Songyang Academy and the green and quiet Fawang Temple, the loop is extremely dangerous. Xuanyuan Pass, Lixue Pavilion where Huike broke his arm to seek Dharma, etc., are all treasures of Chinese cultural heritage.

The Shaolin Temple is not only the ancestral home of the Buddhist sect, Zen, but also the birthplace of the Chinese martial arts sect, Shaolin Martial Arts. Shaolin Temple has become an important part of the spiritual wealth of the Chinese nation...

Xuzhou, a battleground for military strategists in the past, is now a must-have for merchants. It has roads running from north to south, thoroughfares from east to west, the junction of four provinces, and the thoroughfare of five provinces. As an important source of tourists in the country, it created a sensation with three special trains arriving in Kunming in one month and more than 100 tourist buses traveling to Yuntai Mountain in Henan Province in one day, setting an unprecedented precedent for Chinese tourism, from southern China to northern Xinjiang. The tourist attractions from the East China Sea to Tibet are filled with the joyful songs and laughter of Xuzhou people, leaving behind the footprints of Xuzhou people. A large city with a population of tens of millions and a well-off economic income has laid the foundation for Xuzhou people to become a tourist destination. In particular, the radiating effect of the Xuzhou market has made people look at it with admiration. It has become an indisputable fact that those who win Xuzhou will develop. Therefore, facing the big cake of Xuzhou, a large market with a large source of tourists, many scenic spots are eyeing it with eager eyes. The eight immortals cross the sea and show their magical powers. First, Everyone who arrived was filled with confusion. As the Shaolin Temple Scenic Spot did not target Xuzhou in its past strategic market positioning, the tourist source market was divided up. How to recover the lost ground and occupy the Xuzhou tourist source market with its own unique charm and innovative marketing model is a top priority.

II. Marketing environment analysis

(1) Current status and prospect analysis of tourism industry

1. Current status of development of my country’s tourism industry

In recent years, my country's tourism industry has developed rapidly and has achieved a major transformation from "business-oriented" to "industrial-oriented". It has become an important emerging industry with the fastest development and a high level of development in the national economy and an important factor in my country's national economy. New growth point.

2. Characteristics of tourism development

Tourism has a strong correlation with a region’s inherent history, culture, and geographical environment. A region's historical relics, cultural relics, mountains, rivers, and beautiful factors determine its degree of attraction to tourists.

The degree of development of the tourism industry is closely related to the region’s economic development level, degree of opening to the outside world, and policy inclination. The more developed the economy of a region, the higher the income level of residents and the higher the level of consumption, the greater the high-level demand for tourism.

The prosperity of different tourist spots depends on the intensity of market development and their comprehensive reception level. Although some places have scenic spots that are very attractive to tourists, because the emperor's daughter has no worries about getting married, they do not publicize or promote, and just wait for tourists to come to their door, resulting in self-admiration.

The tourism industry has the characteristics of dependence, comprehensiveness, interconnection and strong flexibility.

3. Market prospects of tourism industry

my country’s tourism industry has huge development potential, a vast market and unlimited prospects. The awareness of tourism among Chinese residents has just emerged. According to relevant data, the current per capita annual tourism consumption of urban residents is 1,000 yuan, which is 8% of the average annual income. The tourism consumption of farmers is less than 3%. Compared with the world average level of 15%-20%, the development potential is huge. From this point of view, the market prospects of the tourism industry are unprecedentedly promising.

(2) Development status (only refers to the Xuzhou market)

The Xuzhou market is still in a relatively cold stage. People are worried about the movie "Shaolin Temple" that year, but they are not familiar with the Shaolin Temple. Little is known about tourism products. Although a small number of guests have visited here, due to insufficient understanding of "Zen", the perceptual impression remains on the surface, and their interest is only average. In addition, the scenic spot has little publicity in Xuzhou and is drowned out by the publicity of many scenic spots, which directly affects the image of the scenic spot and the efforts to attract guests. High-priced tickets make tourists turn away, and travel agencies are unwilling to recommend them due to low rebates. The entire market belongs to Warm but cold state.

(3) Competitor analysis

In recent years, the Central Plains tourism market has been intensified, the development of scenic spots has been increasing day by day, and the competition for tourist source markets has shown unique strategies, especially Yuntai Mountain and Luan The sudden emergence of Sichuan scenic spots has become a highlight and hotspot of tourism in Henan. The local governments of these scenic spots attach great importance to them, vigorously develop market promotion and flexible marketing methods. After hard work in recent years, their popularity and reputation have entered the hearts of the people and become a household name in Xuzhou.

3. Analysis of Xuzhou market conditions:

(1) The current leisure travel situation of Xuzhou citizens. At present, Xuzhou citizens pay more attention to travel, and the frequency of travel is generally higher. Most of the tourist destinations chosen are in areas around 600 kilometers away. (Shaolin Temple is only more than five hours' drive from Xuzhou city, which is very consistent with the travel habits of Xuzhou citizens)

(2) The main factors affecting Xuzhou citizens' travel include:

1. Introduction from family and friends 15%

2. Work organization 15%

3. Self-driving car 5%

4. TV advertising 5%

< p> 5. 20% of collective travel by travel agencies

6. 30% publicity in newspapers and magazines

From the Xuzhou market survey, it was found that the main channel for consumers to obtain news is through newspaper media. According to a friend, the company mainly organizes tours and travel agencies.

4. Marketing of the Shaolin Temple Scenic Spot, event promotion, corporate publicity, etc.

(2) Market segmentation, according to the characteristics of each market and the characteristics of different seasons, distinguish the different needs of marketing and publicity audiences, and use different methods and corresponding publicity strategies for publicity and marketing.

(3) In terms of price, although raising prices can increase profits, it may also reduce passenger flow. We can increase revenue by increasing the number of tourists on the basis of stabilizing the original price.

(4) Establish a general sales agent for Xuzhou scenic spots and open a direct train to the scenic spots

(5) Overall goal: Through high-level marketing planning and a variety of effective marketing methods, In a short period of time, the attraction of the Shaolin Temple scenic spot will be greatly improved, allowing it to occupy a high market share in the tourism market competition.

(6) Stage goals (divided into four stages)

The first stage

This stage is the display period for the image promotion of the Shaolin Temple scenic spot. Lay the foundation for the development of spring tourism and the Golden Week of Tourism.

The estimated time for this stage is: one month.

In this case, target groups:

(1) Strive to make more citizens understand the tourism characteristics of the Shaolin Temple Scenic Area.

(2) Use authoritative media such as "Pengcheng Evening News" and "Metropolitan Morning News", public figures, and government representatives to come and experience the unique charm of the Shaolin Temple Scenic Area and comment.

(3) Strengthen advertising ("Pengcheng Evening News", "Urban Morning Loss" newspapers) and increase the number of activities, thereby strengthening their awareness of participation.

(4) Develop known customers and expand customer promotion.

(5) Based on its own characteristics and in line with the scenery of scenic spots, strengthen hardware construction.

Specific publicity methods that can be adopted at this stage

(1) Interact with travel agencies and build a bridge between citizens and scenic spots.

(2) Plan interactive activities, invite photographers to the scenic spot Caifeng, and report Shaolin Temple pictures and travel experiences in "Pengcheng Evening News" and "Metropolitan News", and regularly publish them in "Pengcheng Evening News" and "Metropolitan News" News" to promote Shaolin Temple.

(3). Launch prize-winning competitions in "Pengcheng Evening News" and "Metropolitan News". With valid documents, you can go to the Shaolin Temple Scenic Spot Express to sign up and receive a prize. Of course, the prize is also a carrier for the promotion of the Shaolin Temple Scenic Spot. , it can be a wall calendar with pictures of scenic spots, or tickets for attractions.

(4) Implement regional general agents, open direct tourist buses to provide convenience for individual travelers, promote teams with individual travelers, win the market with teams, and interact with travel agencies (any advertisement that promotes Shaolin Temple Scenic spots can be exempted from a certain number of tickets based on advertisements) to achieve the ultimate win.

(5) Internet promotion. Today, when the Internet is widely used, some pictures of scenic spots are uploaded to the Internet for everyone to browse. As the saying goes, seeing is knowing, seeing with one’s own eyes is trustworthy. will be further enhanced.

(6) Price positioning: promote publicity with tickets.

(7)...(There are many wonderful ideas)

The second stage: market development period:

At this stage, the publicity and momentum has achieved results , the number of customers is increasing day by day.

The estimated time for this stage is: two months.

Mainly use soft article reports from "Pengcheng Evening News" and "Metropolitan Morning News", travel reviews, selection of citizens' favorite scenic spots, Shaolin Temple photography competition, selection of the most beautiful spots in my eyes and other series of publicity and planning activities to make the general public aware of the city. Have a comprehensive understanding of the Shaolin Temple Scenic Area and vividly introduce the situation of the Shaolin Temple Scenic Area to the public.

In this case, target groups:

(1) Consolidate the results of through trains, maintain customer groups, and stimulate consumption.

(2) Promote the characteristics of Shaolin Temple tourist attractions to consumer groups who are actively yearning but have not yet traveled.

(3) Carry out marketing for young people, firmly grasp the "Zen" and "Martial Arts" characteristics of Shaolin Temple tourist attractions, and make more people yearn for it.

(4) Strong media space share.

(5). Encourage consumers from other tourist attractions to travel (such as applying for joint tickets).

(6) Price positioning: Flexibly grasp the scale and seek any beneficial cooperation.

a. You can discuss cooperation with mobile companies and win prizes for scenic spot tickets through text messages.

b. Cooperate with newspapers and answer questions to obtain scenic spot tickets.

c. You can also get a free ticket or a beautiful souvenir for a certain amount of purchases in major shopping malls.

The third stage: the first climax period

At this stage, due to the holiday break and the effect of the Shaolin Temple tourist attraction in Xuzhou, the number of tourists has steadily increased.

The estimated time for this stage is: until the end of New Year’s Day.

In this case, target groups:

(1) Maintain customer groups and stimulate consumption.

(2) Carry out various theme marketing activities.

(3) Strengthen product brand.

(4) Price positioning: a large number of preferential promotions (public welfare)

The fourth stage: the second climax period:

At this stage, due to the Spring Festival With the arrival of the new year, the number of customers has increased and their consumption power has been enhanced. In a state of low investment and high return.

Estimated time: around the Spring Festival xx

Since the previous wave of tourism in Shaolin Temple tourist attractions has gradually cooled down, the difficulty of publicity will be very prominent, so new elements must be added to make up for this demand. . At the same time, strengthen the development of original products and improve service innovation awareness to maintain the later development of the market. We can carry out various promotional activities according to the situation and conditions, care about public affairs, improve the connotation, and develop brand advantages.

VII. Future work plan:

1. Maintain the original customer base and consolidate the image of Shaolin Temple as a tourist attraction.

2. Convey Shaolin Temple tourist attraction information and formulate regional work plans (including publicity and activities).

3. Carry out innovative marketing, conduct promotional activities based on the characteristics of the area under your jurisdiction, and submit plans in advance.

4. Carry out promotional activities suitable for the Shaolin Temple tourist attraction exhibition, and strive to make decisions before taking action.

5. Carry out activities such as customer returns and customer clubs.

6. Be flexible and make appropriate use of price changes to sell quickly.

7. Increase the number of tourists and promote the new image of Shaolin Temple tourist attraction.

8. Carry out cultural and knowledge marketing, complete internal hardware facilities, and emphasize the significance and importance of publicity orientation.

9. Carry out publicity around sales and assist in setting up publicity activities.

10. Use various promotional activities with rich themes to attract a large number of customers.

11. Increase profitability and improve activity quality.

8. Funding budget

1. Yuan for printing and distributing promotional materials

2. Yuan for distributing promotional gifts

3. Personnel expenses Yuan

4. Advertising production negotiation

5. Second-report publicity fee 10,000 Yuan

7. Online promotion Yuan

8. Direct access Car subsidy of 10,000 yuan

9. Conclusion:

For a scenic spot that regards Xuzhou as an important strategic market, 500,000 yuan is a reasonable amount for the promotion and release of medium-sized scenic spots. proportion.

To achieve better results, appropriate media, reasonable frequency, reasonable content, good partners, good cooperation models, and good operating channels are all indispensable.

"Pengcheng Evening News" and "Metropolitan News" media have strong media resources and first-line marketing experience in Xuzhou, as well as strong tourism planning capabilities. They can package, report and promote tourist attraction brands. At the same time, we also have Xuzhou Customers from various industries and tourist groups in the region make the promotion more targeted, more effective and more effective with half the effort.

The scenic spot through train not only builds a bridge between the scenic spot and the citizens, but also has a publicity effect of getting twice the result with half the effort. Make it more convenient, more convenient, safer, more economical and more enjoyable for citizens to enjoy the scenic spots, so as to form a word-of-mouth effect and achieve the effect of starting a prairie fire.

Through market promotion and development, we will achieve the strategy of using individual tourists to lead groups, using teams to promote the market, and using the market to promote self-driving tours, self-guided tours, conference tours, etc., so that Shaolin Temple becomes a destination for citizens to travel. , the most satisfying destination and the most desirable tourist destination.