Bank opening event marketing planning plan

Bank opening event marketing planning plan

In order to ensure that the event is carried out scientifically and orderly, it is often necessary to formulate an event plan in advance. The event plan is formulated for a certain event, including specific details. Action implementation details, steps, etc. How to write an activity plan to be more effective? The following is a bank opening event marketing planning plan that I have collected for you. I hope it can help you.

Bank opening event marketing planning plan 1

1. On-site layout

(1) Entrance layout:

1. Laying at the gate The large red carpet is 100m long, using red to set off the festive atmosphere at the opening;

2. Set up a large inflatable arch or a pair of lantern pillars at the entrance, which is extraordinary and majestic. The content pasted on the arch is: " Warmly congratulate China xx Bank on its grand opening";

3. There are a number of flower baskets placed on both sides of the red carpet, full of warmth, auspiciousness and joy;

4. Install a cartoon in front of the gate Yes, it symbolizes the peaceful atmosphere of the Year of the Dog, which means "a prosperous dog brings good fortune, good luck and wealth".

(2) Building layout:

1. Hang several banners with congratulations on the building;

2. Use hydrogen gas with congratulations in front of the bank or on the roof Several balls.

3. Pull down some triangular ribbons from the building.

(3) Business hall layout:

1. Place a number of bonsai flowers in the hall, which is natural, fashionable and warm;

2. Financial package hanging from the ceiling pop.

3. Display boards on service items and features can be set up on both sides of the hall door.

4. Auspicious and festive red lanterns are hung on the lintel.

2. Outdoor layout

Taking the vicinity of the branch in the development zone as the focus of the image, we strive to create a festive atmosphere for the opening ceremony, so as to spread the bank's opening information and attract consumers' attention.

1. Hang a branch opening flag on the street light pole.

2. Each telephone pole has a diagonal triangular flag. (Depending on the site)

3. Place colorful flags with printed words on the green belt of the street. (Depending on the scene)

3. Etiquette planning:

1. Plan to invite leaders and guests of relevant departments to participate in the celebration ceremony;

2. Print exquisite and fashionable Invitations are delivered to invited guests in advance;

3. Invite media hosts to be the emcees of the opening ceremony to pave the way for the ceremony;

4. Arrange a number of etiquette ladies to provide services for the opening ceremony A series of etiquette services;

5. All staff at the opening ceremony should be uniformly dressed, perfectly consistent, friendly and united, showing the cohesion and centripetal force of the unit;

6. Invite the lion dance team, The band will add entertainment to the opening ceremony;

7. Prepare gift bags and VIP passes to be issued on the eve of the celebration;

8. Set up a sign-in desk, tables and chairs, sign-in supplies, and signboards;

9. Prepare a number of corsages for the distinguished guests to wear when they arrive;

10. Prepare 10 tubes of celebration fireworks;

11. Prepare those for the celebration ceremony Ribbon-cutting equipment and ready-to-issue gifts;

12. Adjust the audio and electrical equipment to create a festive atmosphere at the celebration site;

13. Invite media reporters to visit the event in person, collect news and expand influence .

4. Celebration procedures:

1. All staff will be in place at 8:00 to make all preparations before the celebration;

2. 8:30 Open the sound, play beautiful songs, and activate the scene;

3. 9:00 Guests arrive one after another, and the hostess provides a series of services;

4. 9:20 The host arrives , introducing the general situation of the branch and related matters;

5. 9:28 The host announced the start of the celebration ceremony. Under the guidance of the etiquette lady, the guests entered the ribbon-cutting scene accompanied by a beautiful, lively and enthusiastic melody. The drums were beating and the lions were dancing wildly. The host introduced the identities of the officiating guests one by one. After a while, the speech procedures for the leading guests were announced:

① The president of the Development Zone Branch gave a welcome speech;

② The bank leader made a speech;

③ The representative of the special guest Speech;

6. 9:50 After the speech, the ribbon-cutting begins. The hostess provides props and the guests cut the ribbon. This is the most exciting, exciting, exciting and spectacular moment in the celebration, and the drum music is loud. Plays were played, lions carnivaled, confetti flew, and colored balls rose into the sky. The host delivered a passionate speech to push the entire celebration to a climax;

7. 10:00 The celebration ended and the guests visited the development zone branch.

8. 11:30 Host a banquet and thank all guests. Bank opening event marketing planning plan 2

1. Purpose of the event

1. The opening event attracts social attention, creates a grand opening atmosphere and is full of popularity.

2. Spread the Bank of Communications’ philosophy and attract the cooperation of individual consumers and corporate customers in publicity.

3. Let more target groups participate and expand the influence of Bank of Communications in Jiangmen area.

4. Make long-term preparations for the development of Bank of Communications in Jiangmen area.

2. Event time

March 28, 20xx

3. Invited guests

Leaders of government agencies, provincial branches of the Bank of Communications Leaders, leaders of well-known local companies, reporters from various media, etc.

IV. Activity Theme

Activity Theme: Communication, Integration, Integrity Eternal

Theme Analysis:

(1) Enterprises with Bank of Communications Concept as the theme can spread the Bank of Communications' philosophy and honest services as soon as possible;

(2) Let the society and target customer groups accept and recognize Bank of Communications and its services through the Bank of Communications philosophy in the first time;

(3) When it comes to activities, you will think of Bank of Communications, and your understanding of Bank of Communications will be sublimated in the theme of the activity.

5. Event atmosphere layout

1. In order to show grandeur and respect for guests, red carpets can be laid at the guests and stage, especially where the VIPs stand; in order to highlight the joy of the branch opening And grandly, a red carpet was also laid on the passageway at the entrance of the bank.

2. Hang slogans, banners, display racks, etc. around the venue to highlight the warm and festive atmosphere of the event.

3. Hang colorful ribbons and flags, and place flower baskets, bonsai flowers, floating balloons, etc. presented by guests in eye-catching places. For example: place 20 Chinese flower baskets on each side of the gate, write "Warmly celebrate the opening ceremony of Bank of Communications Jiangmen Branch" on one of the flower basket streamers, and write the name of the celebrating party on the other; place 8 floating balloons around the venue , banners are also hung below the balloons, and the floating balloons not only highlight the atmosphere, but also spread the Bank of Communications' philosophy.

4. It is recommended to place gold-coated balloon columns on both sides of the stage (symbolizing the Cotai Strip), and place an arch made of balloons and flowers at the door.

5. Before the opening, the band’s music and etiquette appeared. During the event, the band’s music ignited the atmosphere time and time again, reflected the cheerful and enthusiastic opening atmosphere, and attracted the attention of the surrounding crowd. Gather popularity.

6. Activity process

1. Overall planning of the opening event:

(1) Band music and etiquette welcome

( 2) Speeches by leaders and guests

(3) Ribbon cutting and opening ceremony

(4) Lion dance eye-dotting and performance

(5) Song and dance performance

　(6) Opening celebration reception

　(7) The secret of parchment scrolls - mailing of opening album

　(8) Wonderful gifts and farewell (promotional activities)

2. Etiquette welcome

The etiquette lady wears a corsage and leads the invited guests to the sign-in desk to sign in. During the welcome process, the band played music to create a warm and festive atmosphere. At the same time, the music played attracted the attention of the surrounding crowd, thereby gathering social popularity.

It is recommended to set up an area in the reception center to allow every arriving customer to leave their fingerprints on the book, leave their signature, take photos, and bind the sign-in book and photos into a souvenir book.

3. Unveiling and ribbon-cutting ceremony

(1) Under the leadership of the etiquette lady, the leaders of the Bank of Communications and the guest *** cut the ribbon together. At the same time, music was played and gun salutes were fired. The shocking effect and festive band music set off the scene in a splendid jubilation. At the same time as the ribbon was being cut, six giant balloons with the Bank of Communications logo that had a strong visual impact also slowly rose into the sky, implying that the Bank of Communications will release your dreams and bring you the wealth of your dreams, and also created and enhanced the scene. A festive atmosphere.

(2) With the completion of the ribbon-cutting, the unveiling ceremony officially begins (it is recommended that under the leadership of the host, the audience shouts "10, 9...3, 2, 1" rhythm), it was jointly unveiled by leaders of the Bank of Communications and leaders of government agencies. At the same time, fireworks were set off, and countless colored powders and ribbons floated down from the sky, which symbolized the golden flowers on the ground and the enjoyment of wealth, and also expressed the Bank of Communications’ blessing to the guests and society.

(3) Release the balloons, and a large number of balloons fly into the sky together, which embodies and enhances the grand atmosphere of the scene and attracts the attention of surrounding people, expanding the influence of Bank of Communications in the Jiangmen area. " "The finishing touch" also implies the "finishing touch" role played by Bank of Communications to society and enterprises. After the lion dance's eyes were dotted, the lion dance performance, a traditional project in Guangdong, took the stage. The majestic, star-shaped and dazzling colored lions showed various vivid forms and movements of the lion dance, attracting people's attention and interest. , pushing the on-site atmosphere to a climax again, and also effectively improving the news highlights and publicity of the opening ceremony.

5. Opening Ceremony Reception

Thank you to leaders and people from all walks of life for their attention and support, communication and integrity, and a glass of fine wine to talk about your dreams. Let’s raise the champagne with passion and heralding dream wealth, drink and talk about life, promote heart-to-heart interaction and communication between each other through a relaxed and leisure atmosphere, and sincerely look forward to cooperating with everyone to serve us* **Cheers to a better tomorrow!

Highlights of the reception:

Champagne tower - the champagne tower with rising layers, symbolizing dreams and increasing wealth. When celebrating with champagne, cold fireworks were lit and countless ribbons floated in the sky, symbolizing good luck.

Dream Golden Egg (Lottery) - During the reception, the hostess will draw 10 numbers, and the guests whose seats correspond to the drawn numbers will come on stage to participate in the "Lucky Golden Egg" activity. Participants choose a golden egg to smash down, and the etiquette will open and record the paper they find. Participants will be awarded prizes based on the content of the paper.

6. Exquisite activity picture album

Album name: The Secret of the Parchment Scrolls

Design an exquisite picture album to commemorate the opening of the Bank of Communications Jiangmen Branch, with pictures and texts. The form includes a display of photos of the opening ceremony, lion dance performance, cocktail party and other activities, which are mailed to all guests. The exquisite album has commemorative and collection significance, and can spread the Bank of Communications’ information and philosophy to the owner’s relatives and friends in the collection.

7. Farewell with wonderful gifts (gift promotion)

Set up different gifts for each household group for personal business and corporate business for promotion. During the opening ceremony, a month-long activity will be carried out Promotion, anyone who goes to Bank of Communications Jiangmen Branch to handle business during this period will receive an opening commemorative gift provided by Bank of Communications to ensure the continuity and publicity effect of the event and enhance the social visibility and influence of Bank of Communications. Bank opening event marketing planning plan 3

May in the lunar calendar is the season of the sun, the 5th of May is the Dragon Boat Festival, and the 1st to 5th of May is also the traditional Chinese "Daughter's Day". In order to thank our female compatriots for their hard work and to reflect xx Bank’s humane care for its customers, xx Bank specially prepared a small gift for female customers.

1. Activity time

From x, month x, 20xx to x, month x, 20xx.

2. Activity location

All xxxx branches nationwide;

3. Purpose of the activity

⑴ Enhance the xxxx brand image;

　⑵ Reflect xxxx’s humanistic care for customers;

　⑶ Improve business.

IV. Theme of the event

Care for the ever-changing little women around you; I wish women all over the world a happy Women’s Day.

5. Activity Strategy

Decorate through atmosphere!

6. Promotional plan

When you pay with our bank card, you can get the following discounts or gifts:

⑴ Various combinations:

Purchase any sofa and you will receive a set of "sofa covers" of the same series (except for special price models);

At the same time, you will receive a Daughter's Day gift - a pair of bamboo fiber slippers;

⑵ Comfortable sleep and beauty:

Purchase any set of xx soft bed (including soft bed and mattress), and you will receive a set of four matching bedding sets of the same series (one fitted sheet) Bed, two pillows, and one silk quilt);

At the same time, a gift for Women's Day - a silk pajamas;

⑶Thank you for having you:

For regular customers who have purchased xxx products, if they purchase any set of sofa covers at the event, they will receive a Daughter's Day gift - a pair of bamboo fiber slippers;

Purchase a set of bedding (including: a fitted sheet, Two pillows, one silk quilt), you will receive a gift for Women's Day - a pair of silk pajamas;

⑷Keep a household well:

Anyone who pays a deposit of RMB 500 during the event , and customers who make up the payment before 6.30 can use the receipt to offset the payment of RMB 1,000.

Those who have not made up the payment after x month x day will not enjoy the discounts of this event, and the deposit will not be refunded. When purchasing other regular-priced goods, the receipt amount can be used to offset the payment.

(Bank support policy: Orders for sofa covers, bedding, and home textile products are placed according to normal procedures. The bank and the dealer will each bear 50; the order deadline is x month xx, 20xx. If a dealer is found If you keep the sofa cover, you will be fined ten if you leave it.)

Note: The customer’s name and contact information must be stated when placing an order.

7. Promotion of the event

⑴Bank level

Provide a special soft article in xxx Furniture Newspaper, xxx Furniture Newspaper, xxx Furniture Network, bank website, etc. Published by online media.

　⑵Specialty store level

　①On-site layout in the specialty store (see 13 for details).

②On-site layout outside the store (see 14 for details).

　③Call old customers and send information to promote;

　④TV subtitles;

　⑤Influential local newspapers;

⑥Purchase owner information, send messages, and make phone calls in new turnkey communities; elevator advertising, model rooms, and floor cleaning;

　⑦Cooperation with decoration companies and designers;

⑧Bus advertising ;

⑨ Large outdoor media;

⑩ Placards at large intersections, xx, and xx entrances. ;