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High marks plus extra points .. (Paper) Research on corporate culture construction.

Corporate culture is the values, corporate team spirit, work style and code of conduct that are gradually formed and developed in the long-term production practice under certain social and economic conditions, and are recognized and followed by most members. It is a spiritual phenomenon that enterprises take material as the carrier. How to shape corporate culture, stimulate the vitality of enterprises to the maximum extent, and make enterprises invincible has become the focus of attention.

First, the important role of corporate culture in enterprise market competition

Excellent corporate culture plays a very important role in the survival and development of enterprises.

1 is beneficial for enterprises to expand product awareness and occupy market share.

The value of corporate culture in market competition is immeasurable, which can form great cohesion, affinity and combat effectiveness of enterprises. This effect is beyond the reach of simple hardware facilities and means of wages and benefits. Take Little Swan Company as an example. 1989 was still a small factory with a loss of 970,000. 199 1 year, and its product quality ranks first in the industry. 1992, its trouble-free sales volume is three times that of three years ago. 1995 controlled by 43 million yuan of state-owned capital1800 million yuan. The rise of Little Swan benefits from the corporate culture of "doomsday management" that goes deep into the hearts of every employee in the enterprise. Talking about "doomsday" is not doomsday, but trying to eliminate the hidden dangers that induce "doomsday". Make the customer's reflection and demand reflected in its technological innovation and personalized design extension service; Thereby increasing users' loyalty and satisfaction to Little Swan brand, and finally expanding market share.

2. It is conducive to enhancing a good corporate image.

Corporate culture determines corporate image, and scientific corporate image management needs the support of corporate culture. The achievements of corporate image management will condense into corporate culture, melt into employees' thoughts and dominate employees' behavior. Established in 1988, Shenzhen Huawei Company has become one of the top 100 electronic information enterprises in China, and it only took more than ten years. Ren, president of the group, believes that it is the strong sense of enterprise crisis that has created Huawei today: the crisis forces us to seek independence, and we need to rely on science and technology to seek independence, so technology has become the foundation of enterprise development. It is precisely by adhering to the concept of "crisis awareness" that Huawei has become the leader in China's communication industry today, and it has also made some telecommunications companies in Europe and America sit up and take notice.

3. It is conducive to improving enterprise performance.

Professor John Cott and Professor james heskett of Harvard University in the United States deeply studied the correlation between corporate culture and business performance. Their research results show that corporate culture plays an important role in long-term business performance, and corporate culture is a more important factor to determine future success or failure. Generally speaking, a general conclusion can be drawn: there is a direct proportional relationship between an enterprise's operating performance and its corporate culture. The greater the influence of corporate culture on an enterprise, the better its operating performance; On the contrary, the worse the business performance of the enterprise. Excellent culture helps enterprises to achieve high performance, because this culture can produce unusual incentive effect and make employees feel that working for the company is beneficial. At the same time, employees are more responsible and loyal to the company, and employees will feel that their work is more rewarding.

Second, how do China enterprises shape corporate culture construction?

Facing the world economic integration, corporate culture innovation has become an inseparable and important part of corporate innovation. To develop corporate culture with China characteristics, we need to grasp the development direction of corporate culture in China theoretically and practically, strengthen the research on corporate culture, and create corporate culture theory with China characteristics.

1, the definition of value standard

Correct values are the primary strategic issue in shaping corporate culture. We should base ourselves on the enterprise's own foundation, such as the characteristics of the industry, the composition of enterprise members, and political, economic and legal awareness, etc., and choose the appropriate values and business philosophy, otherwise, the enterprise will not be recognized by others. At the same time, we should grasp the harmonious relationship between values and enterprise spirit, enterprise image and other elements, so that the value standard can be unified with enterprise purpose, business strategy and development direction.

2. Continuous innovation

Only innovative enterprises can be full of vitality, develop and enhance their competitive advantages. The core of Haier culture is innovation. It is a distinctive cultural system that came into being and gradually formed during Haier's 20-year development. Haier culture is oriented by concept innovation, oriented by strategic innovation, guaranteed by organizational innovation, means by technological innovation and aimed at market innovation. With Haier from scratch, from small to large, from big to strong, from China to the world, Haier culture itself is constantly innovating and developing.

3. Strengthen the study of corporate culture.

2 1 Century The study of corporate culture in China should adhere to the principle of combining theoretical research with applied research and combining qualitative research with quantitative research. Focusing on the basic theory of China's corporate culture, the relationship between corporate culture and China's traditional culture and contemporary social culture, and the relationship between corporate culture and enterprise management, enterprise environment, enterprise development and enterprise innovation, this paper puts forward the corporate culture theory with China characteristics. At the same time, it is necessary to strengthen the applied research of corporate culture, conduct empirical research on the measurement, diagnosis, evaluation and consultation of corporate culture, and promote the development of corporate culture practice in this process;

We should correctly handle the relationship between corporate culture and social culture.

As an integral part of social culture, corporate culture is not only a microcosm of social and cultural changes, but also guides market trends, leads social fashion and changes people's lifestyles and concepts through the ideas advocated by its new technologies and new products, thus injecting new vitality into the development of social culture and enriching its connotation. Through the carrier of entrepreneurs, social culture applies the basic assumptions, values, outlook on life and world outlook on human nature formed in long-term social life to the process of enterprise development and enterprise management, forming a unique and relatively stable code of conduct, code of conduct, cultural atmosphere within enterprises and cultural taste of enterprise products.

5. Pay attention to the influence of enterprise environment changes on the development of enterprise culture.

2 1 century is a rapidly changing era. If an enterprise wants to be in an invincible position, it must make corresponding adjustments in development strategy, business strategy and management mode in time. The connotation of corporate culture should also reflect the challenges and pressures brought by the complexity and urgency of the environment. It should maintain a high degree of integration within the enterprise and have a strong adaptability to the outside world. Through the transformation of enterprise's leading values and business philosophy, we can promote the transformation of its development strategy and business strategy, make enterprise culture become the source of enterprise innovation and development, and thus form the competitiveness of enterprise culture.