Haval dominates the SUV list, but Wei Jianjun says "The Great Wall is at stake"?

If there are two elements of success, I think one is strength and the other is luck.

Some people will definitely disagree with this view, but at least Wei Jianjun, the head of Great Wall Motor, should think so.

Otherwise, he would not choose to make self-denying remarks on such a day that should have been "singing and dancing".

July 2020 is the 30th anniversary of the founding of Great Wall Motor. We can see the achievements of the Great Wall today, except for the important time nodes such as "Decades Memorial Day". Its main product, Haval H6, has won the domestic SUV sales list for a long time, and the sales volume of Haval models has exceeded 6 million.

The luxury SUV brand "WEY" named after Wei Jianjun shoulders the heavy responsibility of breaking through the price "ceiling" and is highly sought after by consumers once it is listed; Even the pickup trucks that were not valued by the market in the past, under the slogan of "Let pickup trucks enter life" shouted by the Great Wall, have also achieved hot sales.

Taking the past June as an example, the total sales volume of Great Wall Motor was 82,036 vehicles, up 29.6% year-on-year and 0.2% quarter-on-quarter. During June-June, a total of 395,097 new cars were sold, which continued to grow for four consecutive months under the influence of the epidemic.

It can be said that the Great Wall is now in full swing. But in Wei Jianjun's eyes, this is not worth celebrating.

Because in his view, this is an era of "success is the mother of failure".

In Wei Jianjun's words, the success of Great Wall Motor has certain speculative factors. Thirty years ago, China's economy developed rapidly under the spring breeze of reform and opening up, and more and more people became rich in the spring breeze of reform. But at that time, in China, a market with a population of nearly 654.38+04 billion, automobiles were still the means of production, and automobiles had not yet entered ordinary families in China. It was an era of serious shortage of supply.

Today, the market dividend is about to run out. Under the background of a new round of scientific and technological revolution, the global automobile industry is also facing transformation and upgrading and order reconstruction, and the process of the new four modernizations is accelerating. Faced with the containment of new forces and joint venture brands, Great Wall Motor may find it difficult to find ideas from yesterday's success; Or more seriously, every success of the Great Wall in the past 30 years may become a stumbling block to the future.

Therefore, it is still too early to celebrate. Instead of celebrating, what we should do now is to think about change.

Looking back on the past days of the Great Wall, the word "thinking about change" helped them through many difficulties. At first, the Great Wall began with "reversing R&D". With the continuous improvement of domestic automobile industry-related policies, those original "cottage products" can not enter the new car catalog, nor can they be sold on the brand. Great Wall Motor quickly adjusted its direction and started a pickup truck business that didn't need to go to the catalogue, so that it gained a firm foothold in the domestic automobile market.

Although its pickup truck products have been well received in the market, Great Wall Motor has decisively "turned around" and launched a number of SUV models just after the Millennium. In 2002, once the Haval SUV came out, it became an "explosion" and officially opened the road of the Great Wall in the SUV market.

They thought about how to break through the brand image, so WEY appeared; They thought about how not to be eliminated by the times, so they started their own new energy automobile business in an all-round way. Established the electric vehicle brand Euler, made a joint venture with BMW, and even acquired a fuel cell company to set up the Honeycomb Energy Company.

It can be said that change is an indelible gene in the corporate culture of the Great Wall, which can be seen from their repeated adjustment of corporate strategy and the fact that they hold several "reflection meetings" every year. For Wei Jianjun, these 30 years of great storms have turned the sense of crisis and hardship into the characteristics flowing in the blood; And this excellent quality of self-subversion is the concentrated expression of entrepreneur's wisdom and courage.

Just how Great Wall Motor will "change" next, Wei Jianjun didn't give an answer in his speech, but we might as well make a bold prediction through the existing capital of Great Wall Motor.

Great Wall has "1 1+5", 1 1 full-process vehicle production base and global production system of 5 KD factory. With a global R&D layout, the overseas R&D centers have been established in Baoding, China, Shanghai, Yokohama, Detroit, Los Angeles, Frankfurt, Germany, Munich, India, Bangalore, Burun Town, Curtin, Lower Austria and Gyeonggi Province.

At the same time, Great Wall Motor has established wholly-owned subsidiaries in Russia, Australia, South Africa, India, Thailand and the United States. By the end of 20 19, Great Wall Motor had more than 500 overseas sales networks with outlets in more than 60 countries around the world, including Russia, Australia, South Africa, Chile, Ecuador, Saudi Arabia, United Arab Emirates and Malaysia.

Therefore, internationalization will undoubtedly be one of the future development directions of Great Wall Motor.

Second, it should be a more "fatal" core technology. 14 July, Great Wall Motor released a brand-new powertrain-4N20 series engine with thermal efficiency of 38.3%, the world's first transverse 9DCT/9HDCT transmission.

This 4N20 engine has many bright spots such as high efficiency, low emission, light weight and high performance. In addition to thermal efficiency, the maximum power it can achieve is 180kW/(5500-6000)rpm, and the maximum torque is 385Nm/( 1750-4000)rpm, which can meet the emission regulations of China's VI b+RDE and Europe's VI D, and is comparable to the international top products.

The world's first horizontal 9-speed wet power shift adopts integrated electronic pump design, highly integrated electronic module design, compact synchronizer design and other technologies to optimize the performance of the transmission: the bearing torque is increased by 54%, the axial space is saved by 5.8mm, and the average weight is reduced by 2.6%. The carrying space is similar to that of the mass-produced 7DCT450 transmission.

At the same time, the technical team integrated P2 module on the basis of conventional transmission, and developed and designed 9HDCT hybrid transmission-the world's first horizontal P2 hybrid 9-speed wet power shift. In the national fuel consumption test, compared with mainstream products, the fuel consumption of 9DCT transmission is reduced by 7%, and that of 9HDCT transmission is reduced by 70%.

This world-leading powertrain is bound to become another killer of the Great Wall in the next few years.

Of course, what we can see now will not be the finale of the Great Wall, so at the end of the speech, Wei Jianjun threw out a suspense-"On July 20th, we will make the next move".

What can we see in five days? Perhaps this is a new R&D system and R&D concept; Perhaps it is a brand-new brand image; Perhaps it is a brand-new product sequence; Perhaps this is another call to the automobile market ... even if there are a hundred interpretations of this suspense in the rivers and lakes, I believe we can all see an impressive new Great Wall.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.