E-commerce graduation thesis

The e-commerce market is the fastest growing and most potential field now. The rapid development and application of e-commerce promotes the development of social productive forces and is one of the most potential fields for global economic growth. The following is my graduation thesis on e-commerce for your reference. E-commerce graduation thesis 1

Analysis of Rural E-commerce Construction

Rural E-commerce has unlimited expansion space and great potential, and has become an important link in rural economic development. Party committees and governments at all levels have introduced relevant policies and measures to promote rural E-commerce construction. Under the background of policy guidance, financial support and broad prospects, major e-commerce giants have also accelerated the layout of rural markets, and the battle for rural e-commerce construction has quietly emerged. How to play the role of rural e-commerce and make it better serve? Agriculture, countryside and farmers It is worthy of in-depth study and active exploration.

1. Four problems must be solved at present

1. Solve? Lack of talent? problem

to vigorously implement the rural e-commerce project, the most important thing is to cultivate a group of rural e-commerce technology leaders and focus on solving the technology in rural e-commerce? Leader? Not a strong problem. The government should strengthen the construction and training of practical talents in rural e-commerce, and carry out professional training of e-commerce knowledge through local government departments such as agriculture, economics and commerce, so as to establish practical talents and provide intellectual protection.

2. solve? The channel is not wide? problem

should be based on? According to local conditions, should be built with Excellence, and be based on village policies? The principle of developing rural e-commerce construction. Pay attention to tapping the advantages of local rural areas, explore the development of rural resources to promote development, provide farm music, rural tourism, agricultural and sideline products services to promote development, and broaden business channels.

3. solve? Unknown direction? problem

Party committees and governments at all levels need to have clear top-level design, policy guidance and support policies for e-commerce construction, mobilize farmers' enthusiasm for participation, increase local financial support, arrange funds as risk compensation funds, help small-scale farmers' families or projects with stable income in rural e-commerce, and strengthen the incubation role.

4. solve? Lax supervision? problem

rural e-commerce behavior must be restrained in accordance with the requirements of promoting business with integrity. In addition to the introduction of rural e-commerce management regulations, the local government also needs to make full use of Internet technologies such as big data and cloud computing to establish a unified service platform. Complaint report? Module, accurately record the rural e-commerce business or dishonesty, through the establishment of online early warning system, online real-time supervision of e-commerce business, and take measures such as credit risk classification management, business ability management and incentive and restraint mechanism to overcome the problem of inadequate supervision.

Second, the basic idea requires

1. Develop rural e-commerce? Grid? Construction management.

build? District (county), township (town) and village (community)? Rural e-commerce development? Three-level management grid? . What is the district (county)? First-level grid? , by the district (county) agriculture, commerce and other departments in charge, in the strategic level to promote the construction and development of local rural e-commerce; What is the township (town) Secondary grid? , according to the characteristics of rural economy and industry, development mode, development scale and other factors, promote the distribution of rural e-commerce at the implementation level; What is the village (community)? Three-level grid? At the operational level, organize and do a good job in the specific operation of e-commerce in the village. Form a good working situation of performing their duties and responsibilities, and enhance the overall synergy to promote rapid development.

2. promote rural e-commerce? Industrialization? .

for rural e-commerce? Business projects develop well and have strong driving ability? In the relatively concentrated areas, the government can plan to build rural e-commerce economic development industrial parks and strengthen? Industry? Propulsion.

3. Develop rural e-commerce? Project? Operation.

by building nests to attract phoenix, what are the development strategies? Introduction, cooperation and mutual benefit? Development concept, with e-commerce giants? Business project driven? Leading the development of rural e-commerce; Develop districts (counties), townships (towns) and villages? Three-level linkage Leading cadres at all levels go deep into the front line, go deep into the countryside and carry out? Business project construction? Special investigation, determine the development projects suitable for local rural e-commerce, learn from the experience of rural e-commerce development in advanced areas, and take effective measures such as villagers' shareholding and joint construction of villages and enterprises to realize the driving effect of rural e-commerce development.

Third, the path requirements

1. Rural e-commerce planning.

Party committees and governments at all levels should attach great importance to the basic planning of rural e-commerce construction and development, and strengthen rural infrastructure construction. It is necessary to formulate the implementation opinions on developing and expanding rural e-commerce, and take it as the main task of building a well-off society in rural areas, and clearly put forward the development goals of rural e-commerce in this area. A series of support policies have been introduced from the aspects of business project support, talent support and financial support for rural e-commerce. In the early stage of adhering to the principle of adapting to local conditions and orderly development, we will boldly innovate the development path of rural e-commerce, build a number of rural e-commerce demonstration villages and star villages, and form a good trend of strong villages with weak villages and * * * with development and growth.

2. the pressure and responsibility of rural e-commerce promotion.

grassroots party committees and governments at all levels should take the development and expansion of rural e-commerce as? Number one? Engineering, and as the party organizations at all levels to grasp the grass-roots party building projects, into the important content of the party building debriefing evaluation, county and village level three should sign the responsibility form of e-commerce development, decompose the objectives and tasks, and put pressure on the secretary of the rural party organizations to clarify their responsibilities and improve their service ability and sense of responsibility. At the same time, the economic treatment of rural cadres should be linked to the development of rural e-commerce, and an incentive mechanism with consistent performance and reward should be established.

3. Typical impetus of rural e-commerce.

We should pay attention to selecting villages with different foundations, different models and different types, sum up and refine the development experience, and promote the formation of a number of e-commerce demonstration villages and star projects. By organizing grass-roots party building activities such as observation and training, and expanding the demonstration effect, the main leaders of party committees and governments at all levels should personally lead the team and organize village party organization secretaries to observe and learn from the advanced.

IV. Mode Requirements

1. Dig deep into characteristic advantages and establish a characteristic resource development-oriented e-commerce mode.

encourage farmers or absorb other funds to participate in the cooperation, rationally develop the characteristic resources or products within the town and village area, or rely on the existing industrial resources advantages to develop and carry out? Resource cooperation, village enterprises * * *? And through the external marketing of rural e-commerce platform, the advantages of rural resources will be transformed into the advantages of rural economic development. For example, the advantages of establishing an organic tea industrial base, an organic aquatic product breeding base, a green ecological planting base, and an environmental protection processing base have been passed. Leading+farmers+base? E-commerce production, supply and marketing through-train sales model system, to create a high-quality brand of rural characteristic resources, radiation to promote rural economic development and farmers' income.

2. capital aggregation and operation, and establish an e-commerce model with relatively combined capital.

encourage village-level organizations or farmers to make use of the advantages of agricultural products production and processing in villages and towns to gather foreign capital, establish localized e-commerce enterprises, turn resources into commodities, change stocks into increments, make the best use of things and turn waste into treasure, which not only revitalizes rural resources, but also promotes farmers' employment and ensures the accumulation and growth of the collective economy.

3. Make money from contracted land, and establish an operating e-commerce mode of land management right transfer.

carry out intensive management of farmers' contracted land to maximize the land use value. By centralizing farmers' scattered contracted land through circulation, unified external rent-seeking, and attracting powerful large-scale e-commerce enterprises to invest and start businesses as their agricultural and sideline products planting boutique bases, farmers can obtain the dual benefits of circulation and labor services, and also expand the village collective economy.

4. Establish related industries and establish an e-commerce model driven by the real economy.

encourage and support farmers or village-level organizations to set up industrial projects with local characteristics, and village collectives can set up production and business enterprises or cooperative economic organizations such as farmers' professional cooperatives by directly setting up or taking the lead, develop agricultural products industrialization projects and develop e-commerce driven by the real economy.

5. relying on policies and measures, establish a development-oriented e-commerce model.

Party committees and governments at the district and county levels should formulate relevant policies to develop rural e-commerce, clarify specific policies and measures, strengthen the implementation of government departments' responsibilities, and vigorously implement rural e-commerce? Leading geese? Engineering,? Pairing assistance project? 、? Entrepreneurship with wealth project? 、? Precision poverty alleviation project? And so on, conditional counties can set up rural e-commerce? Leading geese project fund? , to further promote the construction of rural e-commerce, entrepreneurship with remarkable achievements in rural e-commerce enterprises to be rewarded. Village and town organizations and farmers should, while promoting the development of agricultural economy, broaden the sales channels of agricultural and sideline products and give play to two different sales models, online and offline.

V. Strategic requirements

1. Pilot first, demonstrate breakthroughs, make a good start and lead the way.

in order to prevent the construction of rural e-commerce from being fully spread and achieving little results, party committees and governments at all levels should persist in grasping it? Policy first, pilot main line, creating demonstration, and advancing step by step? The principle that in the selection of pilot projects, we should consider the balanced development factors of rural economy, not just the ones with development foundation? Potential village? And choose to have resources for development? Empty shell village? , e-commerce construction should be done? Add fat to the fat? And? Icing on the cake? The superposition effect of. Actively explore new modes of rural e-commerce construction and operation through pilot promotion and demonstration breakthrough.

2. complement each other's advantages, win through cooperation, take a good step and take a steady road.

on the basis of full investigation, careful analysis and grasping the advantages of resources, we should make efforts in? Complementary resource advantages, cooperation channels, investment funds and regulatory bodies remain unchanged? Under the premise of actively establishing an e-commerce economic entity according to law. At the initial stage of construction, you can choose projects with superior resources, promising development and good economic benefits and rich leaders with good farming and planting technology and good capital base to become shareholders, and develop rural tourism and characteristic farming and planting in rural e-commerce according to local conditions; Follow? Equity equality, benefit sharing, risk bearing and accumulation? The principle of, through? Borrow chicken to lay eggs? 、? Build a nest and raise a phoenix? And other ways to promote the establishment of e-commerce enterprises, achieve diversified cooperation and win-win, and promote the development of rural e-commerce.

3. Scientific management, long-term incentive, strong supervision and long-term emphasis.

rural e-commerce construction should be taken as an important measure for rural economic development, and should be included in the annual performance appraisal of government departments or township cadres. While paying attention to the daily supervision of e-commerce enterprises, leading cadres should strengthen their services to rural e-commerce enterprises; Conscientiously implement the inspection and assessment mechanism, strictly honor rewards and punishments, establish a long-term incentive mechanism for the construction and development of rural e-commerce, and at the same time, strengthen regular and irregular guidance and services for the production, operation and financial management of rural e-commerce enterprises, promptly intervene to help solve production and operation difficulties and potential safety hazards of funds, effectively prevent and control related risks, and ensure the steady development of rural e-commerce. E-commerce graduation thesis II

Thoughts on the Development of Tourism Enterprises in Lijiang under Tourism E-commerce

Abstract: China's economy has entered a new normal, and Lijiang's economic development is also facing the problem of the new normal. The economic development is slowing down, and the driving force of economic development gives way to private investment rather than government policy stimulation. The economic development structure is optimized and the currency-driven economic development model is bid farewell. This is the challenge that Lijiang's economic development faces in the new normal. Tourism e-commerce is the inevitable trend of the development of tourism enterprises in the future. Lijiang tourism enterprises are bound to face the problem of how to make e-commerce. In view of the many problems faced in the development of tourism e-commerce in China, Lijiang tourism e-commerce can be developed through the following strategies.

Keywords: tourism e-commerce; The new normal of economy; Tourism professional website; E-commerce personalized service

China's economy has entered a new normal, and Lijiang's economic development is also facing the problem of the new normal. The economic development is slowing down, and the driving force of economic development gives way to private investment rather than government policy stimulation. The economic development structure is optimized and the currency-driven economic development model is bid farewell. This is the challenge that Lijiang's economic development faces in the new normal.

1 The present situation of the new normal of Lijiang's economy

The starting point of Lijiang's economic development level is relatively low. In 1995, the gross national product of Lijiang was only 1.839 billion yuan, which was far behind other cities in China and ranked lower in Yunnan Province. Since 21, Lijiang's economy began to develop rapidly, especially in the 11 years from 23 to 213, which was the golden year of Lijiang's economic development. The annual development speed exceeded double digits, making Lijiang's economy rise rapidly. The global financial crisis in 28 did not directly affect the economic development of Lijiang. From 28 to 213, the economic development of Lijiang was still very dynamic. In 214, Lijiang's economic development encountered special difficulties. The annual economic development rate dropped to 4.6%, and Lijiang's economic development encountered a new normal. The original golden 11-year development momentum was curbed, and Lijiang's economic development encountered difficulties in the new normal period.

2 Lijiang tourism has become the biggest driving force to develop Lijiang economy under the new economic normal

In recent years, the service industry has grown rapidly. In 213, the proportion of service industry employees in China increased by 2.4%, which is unprecedented in history. The primary industry dropped by 2.2% and the secondary industry dropped by .2%. If this trend continues, the proportion of employees in the tertiary industry will reach 5% in another 5 to 1 years. Tourism should become a new growth point of service industry, with great room for growth. Promoting employment through the growth of tourism will play an important role in our economic growth. Under the new normal of tourism economy, it is an important starting point for economic development, and there is great potential for developing tourism. Our landscape and culture can be important resources to attract tourists. According to the experience of developed countries, tourism consumption expenditure should account for about 1/4 of the total consumption expenditure. According to this standard, China has great potential for tourism development. Especially in Lijiang, as a pillar industry of Lijiang, the tourism industry in Lijiang has developed rapidly since 21, with an average growth rate of more than 2%. Since 211, it has maintained a growth rate of more than 3%, ensuring the economic pillar of Lijiang. Even in 214, when Lijiang's economy was in trouble, the tourism industry maintained rapid development. In 214, the number of domestic and foreign tourists received by the tourism industry reached 26.6381 million, an increase of 28.9% over the previous year, and the total tourism revenue reached 37.879 billion yuan, an increase of 35.94% over the previous year. Among them, 25.5612 million domestic tourists were received, an increase of 29.5%.