Dialogue with key figures to create an international consumption destination with Bashu characteristics

The Outline of the Planning for the Construction of the Twin Cities Economic Circle in Chengdu-Chongqing Area clearly puts forward that the Bashu Cultural Tourism Corridor should be built. Fully tap cultural tourism resources, promote tourism with literature, show literature with tourism, tell the story of Bashu well, and build a world-class leisure tourism destination with international style, China charm and Bashu rhyme.

Talking about Opportunities: Giving Sichuan and Chongqing the Mission of Developing Cultural Tourism in the New Era

Dai: The planning outline proposes to give full play to comparative advantages and build "two centers and two places". Cultural tourism has always been the comparative advantage of Sichuan's resources. In the construction of "two centers and two places", it is especially required to give full play to the advantages of characteristic industries, build international consumption destinations and world-class leisure tourism resorts, and put forward many specific tasks such as building urban consumption brands and building Bashu cultural tourism corridors, which will give Sichuan and Chongqing a new mission in the development of cultural tourism.

Dai: Sichuan and Chongqing are the most important tourist destinations and tourist sources. They have the same history, the same culture and the same blind date, and the number of mutual tourists exceeds 654.38 billion. The construction of Bashu Cultural Tourism Corridor provides a great historical opportunity for the cultural tourism of the two places to further expand the regional tourism market, strengthen the regional tourism brand and improve the regional tourism quality.

The construction of Bashu cultural tourism corridor should adhere to overall planning and coordinated linkage, deepen reform and innovation drive, integrate culture and tourism, share achievements, give priority to ecology and develop green, and systematically promote the high-quality development of culture and tourism in Bashu area.

Talking about cooperation: 63 strategic cooperation agreements on cultural tourism at all levels were signed.

Dai: The two places set up a special working group, joint office, coordination meeting and information submission to promote the construction of Bashu cultural tourism corridor, and formulated and implemented a work plan to deepen cooperation between Sichuan and Chongqing to promote the construction of Bashu cultural tourism corridor.

Actively strive for national policy support and form a "four-fold" list of major platforms, major projects, major reforms and major policies. At present, the planning for the construction of Bashu Cultural Tourism Corridor jointly compiled by the National Development and Reform Commission and the Ministry of Culture and Tourism has been drafted for comments. The Implementation Plan for the Construction of Bashu Cultural Tourism Corridor (Sichuan Area) has also been compiled and formed.

In the past two years, Sichuan-Chongqing cultural tourism cooperation has carried out in-depth cooperation in project construction, route design, publicity and promotion, brand building and public services. Signed 63 strategic cooperation agreements on cultural tourism at all levels, established 1 1 cultural tourism cooperation alliance, 13 cultural tourism public service cooperation,1/cultural relics protection and utilization linkage, promoted the construction of Chengdu-Chongqing twin-city economic circle 15 cooperation, and released more than 70 inter-provincial boutique tourism links.

Promote the cooperation between cultural tourism and cultural tourism, and a number of key cultural tourism projects are expected to land. The two places will cooperate to cultivate ten industrial clusters with Bashu characteristics, such as "Bashu Backbone" red tourism and "Bashan Shushui" ecological health preservation, establish a "green channel" for cultural tourism, and accelerate the construction of key cultural and cultural projects such as Sanxingdui Protection Exhibition and Long March National Cultural Park (Sichuan Section).

In addition, the two places also actively carry out cultural tourism promotion activities.

Talking about the future: building a new model of cross-regional cultural tourism cooperation in China

Dai: We will continue to deepen the cultural tourism cooperation between Sichuan and Chongqing, focus on building the Bashu cultural tourism corridor, and create a new mode of cross-regional cultural tourism cooperation in China.

In terms of planning and guidance, actively cooperate with the preparation of the National Bashu Cultural Tourism Corridor Construction Plan, implement the implementation plan for the construction of two Bashu cultural tourism corridors in Sichuan and Chongqing, and plan the key work of corridor construction in 2022 to further enhance the strategic position, regional energy level and development pattern of Sichuan and Chongqing cultural tourism.

In promoting key tasks, we will continuously improve the influence of Bashu culture, the driving force of regional cooperation, the competitiveness of cultural tourism industry, the supply of high-quality products and the comprehensive support capacity of cultural tourism, and accelerate the formation of an integrated pattern of cultural tourism spatial layout, cultural tourism industry development, cultural tourism market opening and cultural tourism services in Sichuan and Chongqing. The two places will focus on creating a number of excellent tourist routes such as cultural heritage exploration, natural ecological experience and red cultural experience that run through Sichuan and Chongqing, and expand the influence of international tourism brands such as the Three Gorges of the Yangtze River, Jiuzhaigou and Wulong Karst. Planning and construction of the Long March National Cultural Park (Chongqing Section and Sichuan Section). Relying on characteristic natural scenery, folk customs, farming activities, etc. Develop Bashu rural tourism. Promote the integration and development of cultural tourism in Qianjiang and surrounding counties, and build a demonstration zone for the integration and development of cultural industry and tourism industry.

Innovation creates new consumption scenes and new carriers.

have a conversation

First-class inspector of Provincial Department of Commerce

Liu

The Planning Outline for the Construction of Twin Cities Economic Circle in Chengdu-Chongqing Region proposes to build an international consumption destination with Bashu characteristics, lead and create new market demand with high-quality supply, pay equal attention to high-end and popularization, and combine fast pace with slow life to stimulate the vitality of market consumption and continuously enhance the popularity, reputation and influence of Bashu consumption.

Four point force

Building an international consumption center city

Liu: In recent years, our province has strongly supported Chengdu to build an international consumption center city that fully embodies its cultural heritage and international fashion charm, focusing on four aspects:

Strengthen overall planning, gather strength, and develop international consumption center cities. In June last year, the provincial party committee and the provincial government issued the Opinions on Accelerating the Construction of "4+6" Modern Service Industry System to Promote the High-quality Development of Service Industry, clearly proposing to support Chengdu to build an international consumption center city and promote the construction of seven regional central cities and two important node cities in Chengdu-Chongqing Twin Cities Economic Circle. For three consecutive years, the provincial finance has given each consumer center city a maximum reward of not more than 30 million yuan per year.

Focus on transformation and upgrading, and innovate to create new consumption scenarios and new carriers. Support Chengdu to focus on promoting the planning and construction of two urban business districts, Chunxi Road and Jiaoziyuan, and three new business districts, including Chengdu Rongbei Business District; Start 16 1 characteristic commercial district and the "street life circle" of the first ring road; Support Chengdu to create eight kinds of consumption scenes "one scene and one demonstration" and build a multi-industry, multi-field and multi-format consumer service system.

Promote consumption upgrading and expand the supply of high-quality consumption. Support Chengdu to build cross-border electronic commerce Global Service Resource Center; Support Chengdu to develop the first store economy. In 2020, the city will introduce 386 first stores, ranking first in the central and western cities. Strengthen live e-commerce, promote the establishment of Sichuan Chengdu e-commerce live broadcast industrial park, and carry out live broadcast activities more than 654.38+10,000 times relying on five e-commerce live broadcast bases. In 2020, online retail sales will exceed 400 billion yuan.

Optimize the international consumption environment and effectively stimulate consumption vitality. On the one hand, strengthen the function of international gateway hub. At present, there are 130 international (regional) routes, ranking fourth in China and first in the central and western regions. At the same time, constantly improve the international train network layout and service nodes at home and abroad. On the other hand, the departure tax refund service has been continuously optimized, and the number of departure tax refund shops has reached 149. In addition, we continue to plan and carry out various forms of consumption promotion activities.

Innovative work measures

Promote the upgrading of consumption supply

Liu: First, cultivate and build consumption center cities. Starting from last year, it is planned to support Chengdu, Luzhou and other 10 cities in three years, and cultivate and build consumption center cities around seven aspects, such as improving service consumption, gathering consumption resources and innovating promotion methods, so as to form a number of regional consumption centers with strong influence, agglomeration and radiation, which will become a powerful carrier for promoting consumption upgrading and economic growth.

The second is to transform and upgrade the pedestrian street. We formulated a three-year action plan for the renovation and upgrading of pedestrian streets in Sichuan Province, vigorously promoted the benchmarking of national demonstration pedestrian streets in Kuanzhai Lane, piloted the renovation and upgrading of 25 provincial-level characteristic pedestrian streets, and renovated more than 2 million square meters of commercial buildings.

Third, organize participation in China International Import Expo (CIIE), Consumer Expo and other major exhibitions to increase the import of high-end consumer goods and services.

First, build an international food center. Inherit and develop Bashu cuisine culture, promote Sichuan cuisine brand and create "Chongqing-flavored Sichuan cuisine" cuisine brand. Support Chengdu to build a landmark of characteristic food and build an "international food city" and an "international food capital". Carry out the marketing activities of "Sichuan Cuisine Tour", hold the national and global tours of "Sichuan School Catering Exchange" and "Mei Wei Sichuan", and cultivate and promote the brand of "Tianfu Famous Cuisine". Support Sichuan cuisine to declare non-legacy lists at all levels.

Second, develop digital information consumption. Support enterprises to use new technologies to build a 5G panoramic application ecosystem and upgrade and reconstruct new consumption scenarios such as education, medical care and fitness. Expand the consumption of information services such as video live broadcast, video socialization and online education, carry out experience activities such as information consumption entering business circles, communities and enterprises, and build a number of information consumption experience centers.

Third, accelerate the transformation and development of retail. Encourage retail enterprises and e-commerce platforms to use new technologies to build new smart retail models, new scenarios and new formats, and improve the new ecology of consumption supply. Encourage the development of "non-contact" retail, such as smart stores and self-service terminals. Encourage the development of more participatory and experiential consumption patterns and forms. Support offline enterprises to expand online business.

Fourth, build a night consumption gathering area. Vigorously develop holiday economy and night economy with Bashu characteristics, enrich night economic products, create night consumption core areas, demonstration areas and gathering areas, and present international fashion models and Bashu slow life.

Original title: Dialogue with key figures to create an international consumption destination with Bashu characteristics