Brand promotion of Omega watches

Omega can be said to be the earliest pioneer in implementing international marketing and large-scale advertising plans. Its advertising history not only made the Omega brand world-famous, but also influenced the model of famous watch advertising. To this day, its family of Omega ambassadors can be described as "household names" - including Cindy Crawford, Pierce Brosnan, Michael Schumacher, Alexander Popov, and Ernie Ace. Early Omega advertising from 1894 to 1914 focused on pure text introductions of the product and Omega's success in international exhibitions such as the 1990 Paris World's Fair. Starting in 1900, Omega hired graphic designers and painters to convey Omega's advertising messages with images; including the famous Belle Epoqne scan painter Paul Helleu (1904), commercial designers Leonetto Capptello (1914) and René Gruau. From the 1920s to the 1930s Since then, all advertisements have been dominated by "message", highlighting the fine tradition and sophisticated design of Omega watches from different categories such as sports (the first waterproof watch), fashion and history. Making good use of the technique of repeatedly emphasizing the same message, from 1927 to 1943, every advertisement carried the same slogan "OMEGA -- the right time for life" (OMEGA -- the right time for life). In the 1920s, product catalogs even used female models to highlight the feminine qualities of Omega watches. In the 1950s, in 1948, Omega celebrated its 100th anniversary and used a global advertising concept to strengthen its "penetration" in the market. It created a "globally recognized" image for this outstanding logo, unified the international advertising theme, and applied it to every country level - such as the 1948 slogan "Omega, the world's trusted watch", successfully established a distinctive brand for Omega. image; it still benefits from the distribution network to this day. In the 1990s, the Omega Ambassador Family entered the 1990s. Omega's advertising strategy successfully created the "Omega Ambassador Family". Each "Omega Ambassador" is an international celebrity who is unique in his or her professional field. They are not only confident in themselves, They are full of ambitions in their careers and have a unique vision for the choice of famous watches, and they all choose Omega watches as their best choice - such as supermodel Cindy Crawford, famous actor Pierce Brosnan, the world's youngest adult Grand Slam tennis champions Martina Hingis and Anna Kournikova, the world's fastest swimmer Alexander Popov, former America's Cup champion Dean Baker, top golfer Ernie Ace , Formula One champion Michael Schumacher. Over the years, Omega has organized a number of high-level and highly creative international publicity activities - the unprecedented use of the Russian Mir space station to communicate directly with astronauts via satellite to launch the first X-33 Mars watch. In 2002, in order to commemorate the 30th anniversary of the last human landing on the moon, Omega specially invited the American astronaut Eugene Cernan, the last human to land on the moon, to come to Beijing and drive a lunar rover on the Great Wall with a history of 5,000 years. The amazing feeling of gazing at the moon from one of mankind's most spectacular ancient buildings. In addition, the "Hole-in-One" held at the highest point of Washington Square in New York, USA, and the "Racing" with a replica of a lunar rover and a tram in San Francisco all aroused sensation and attention.

Space In 1965, the Omega Speedmaster series of professional watches, the first and only watch to land on the moon, was selected as the watch for all manned space flights after rigorous testing by NASA. Specify the timepiece. It is a chronograph that can withstand weightless conditions, magnetic fields, violent vibrations, impacts, and temperature differences of -18°C to 93°C. Since then, the Speedmaster series has become the only timepiece that astronauts can fully trust in all space missions (including 6 moon landing missions) - from Gemini to Apollo, Skylab to the shuttle program in recent years. count.

Aerospace hero NEIL ARMSTRONG successfully landed on the moon and set foot on the lunar surface for the first time. The Omega Speedmaster recorded the history of 02:56 GMT on July 21, 1969. time. Five years later (in 1970), the Omega Speedmaster played an outstanding role as a timepiece in the history of space exploration, helping to save the Apollo 13 spacecraft from being paralyzed due to an explosion in the fuel tank.

With the Speedmaster watch on his hand, the spacecraft commander calculated the launch time of the propulsion rocket with an accuracy of one tenth of a second and successfully activated the engine again, allowing the spacecraft to successfully leave the lunar orbit and return safely to the earth. In recognition of the Omega Speedmaster's outstanding performance in the entire rescue operation, NASA awarded the agency's highest honor, the "SNOOPY AWARD", to Omega to thank Omega for its extraordinary contribution to the history of human space exploration. contribute. Today, the latest professional x-33 multi-function watch launched in the Speedmaster series is heading towards Mars. It will become the timepiece worn by astronauts on the next 100 shuttle missions and the Russian Mir space station, and Omega once again opens up a new era of human space exploration. Designed in collaboration with astronauts and professional pilots from the United States, Europe and Russia, the latest Speedmaster professional x-33 watch combines the most advanced technology and timekeeping functions, fully suitable for missions in the manned space program the strict requirements of experts. Since January 1998, three astronauts on the Russian Mir space station have begun wearing X-33 watches. Professional timing The 1932 Los Angeles Olympics used the Omega Olympic chronograph with flyback hands. Since then, Omega has been the designated timekeeper for 21 consecutive Olympic Games in 60 years. At the 1952 Helsinki Olympics, Omega stepped onto the medal podium and accepted the Olympic Cross in recognition of its outstanding contribution to the development of world sports. Omega’s glorious history in the international sports world is equally impressive. In 1963, he created the world's first finish camera device that could display an accuracy of one thousandth of a second, and the world's first electronic chronograph. In 1961, he created an Omega observation telescope that could display event time on a TV screen. , and in 1967 launched the "touch pad" chronograph specifically for swimming events.

Photography - A superior technology called "Eagle Eye" was introduced as the timing instrument for this year's conference, using the "Scan-OVision" first used by Omega in the 1992 Olympics. The electric eye scans the end point, and even under weak light, it can still capture high-speed moving images at a speed of five ten thousandths per second, with accuracy. In addition, Omega is the "inventor" of the giant electronic scoring screen that has been used in many modern stadiums around the world since 1982. At the beginning of this century, Omega was not only the designated timekeeper for the Olympic Games, but also served as the designated timekeeper for many large-scale international sports events such as track and field, swimming, golf, sailing and racing.

Athletics - The designated timing of the four internationally renowned track and field gold medal events - the Oslo, Brussels, Berlin and Zurich Athletics Invitational Championships.

Swimming - At the 1967 Pan American Swimming Games in Winnipeg, Canada, Omega developed a new touch-pad timing system - the principle of which was based on This system is installed at both ends of each track. The sensors in the system only respond to swimmers touching the pool and display images electronically at a speed of up to 100 images per second.

Golf - "Omega Tour" and OMEGA Hong Kong Open are very popular among golf players in Asia and the Middle East. Since 2000, Omega has sponsored the "OMEGA European Masters". Every year before the official event, Omega will hold a celebrity golf tournament, which has become the focus of stars, celebrities, media and audiences around the world.

Racing - In 1998, Omega used an advanced system specially designed for this event to record times for races in North America, Australia, Japan and Brazil. With its superb and excellent technology, the timing and scoring system developed by Omega not only provides accurate time and score statistics for each participating vehicle, but also provides the fastest on-site event information for staff, teams and media. Omega's consistent watchmaking technology and thorough after-sales service concept are highly respected in the international watch industry. It is also one of the few brands in the world that can maintain watches for more than half a century.

For customers who own Omega antique watches, no matter how old the watch is, Omega will spare no effort to serve you, erase the vicissitudes of time, and once again present the glorious moments of history before your eyes. Because, eternal "excellent quality" is the highest realm of watches pursued by Omega.