A complete collection of brand and trademark naming methods

In this era of brand management, trademark brand is particularly important, so how to name a trademark brand, what methods are there to name a trademark, and what precautions and taboos are there. The following article will introduce you.

1. enterprise nomenclature

Is to name the enterprise name as the product brand. Such as: Philips, Sony, Sanyo, and many automobile brands, food brands, Kodak film, IBM, 3M, Haier, Hisense, Chunlan, Midea, Marlboro, Rongshida and so on. Well-known foreign brands generally use abbreviations, such as IBM, 3M and NEC. They use abbreviations, that is, they organize each letter of a company (enterprise) name into a new word, which is characterized by conciseness, but it can't explain the characteristics of the enterprise. The application of enterprise naming method to product brand naming is conducive to the formation of product brands and the mutual promotion of enterprise brands, thus effectively enhancing corporate image.

2. Name of regional legal brand

It means that the brand of enterprise products is linked to the place name, which makes consumers trust the products from this area. The famous Tsingtao beer is a product named after a place name. When people see the word Qingdao, they will think of this city? Red tiles, yellow walls, green trees, blue sea and blue sky? The magnificent scenery makes consumers know about Tsingtao beer on the basis of their knowledge about Tsingtao. Similarly, the rapid development of Mengniu brand dairy products is the abbreviation of Inner Mongolia? Meng? Word, as an element of corporate brand, consumers only need to see it? Meng? Words, it will be associated with the spectacular sight of cattle and sheep, and then trust Mengniu products. Another example is a method called. Ningxia hong? Our wine is a tonic wine brewed with Lycium barbarum, a special product of Ningxia, and its brand is to highlight the origin to prove the authenticity of this wine. Visible, distinctive geographical names are associated with enterprise products. The method of determining the brand is helpful to enhance consumers' recognition of the brand by means of regional accumulation. But sometimes many enterprises will name their enterprises or products after regions, which will also lead to confusion.

3. Chinese and foreign French brand names

Do you use Chinese characters and letters or a combination of the two to name brands, so that consumers can increase their products? Foreign? Feel, and then promote product sales. Like what? TCL？ Is to use only English letters: Youngor? Is the brand in English? Younger? As a brand, transliteration has increased? Western style? :? Hisense? English? Hisense? In the eyes of foreigners? HighSense？ , that is? High sensitivity and clarity? It paves the way for products to be introduced to the world. Similarly, well-known foreign brands, such as Pentium, BMW, Pan Ting Shampoo, Security Guard, Apple Computer, Carrefour Supermarket, etc., have also achieved good results when translated into Chinese. There are also brand names that combine transliteration and free translation, such as Coca-Cola, Pepsi-Cola, Clean & etc. Clear) and so on. When applying Chinese and foreign laws, we should skillfully combine them to avoid doing things for foreign countries or China, especially to prevent misuse? Foreign names? It annoys consumers and even backfires.

4. Naming method Brand name

It is to take the names of celebrities, stars or founders of enterprises as product brands, make full use of the value contained in the names, and promote consumers' recognition of products. Like what? Li Ning? Brand, namely Prince of gymnastics Li Ning, created a famous brand of sporting goods by using his sports star effect. World famous? Dale. The computer is a brand named after the founder Dell. What else is there? Wang Zhihe sufu? 、? Zhang Xiaoquan scissors? 、? Ford? 、? Deng Yaping brand sporting goods? 、? HP? 、? Jordan sneakers? 、? Panasonic? 、? Honda? Wait a minute. Naming a brand after a person's name can improve the cognitive rate.

5. Brand name of target method

It is to connect the brand with the target customers, and then let the target customers have a sense of identity. ? Taitai oral liquid? It is a female blood-enriching oral liquid produced by Taitai Pharmaceutical. This brand lets consumers know that it is a nutritional supplement specially designed for married women as soon as they see the product. The same,? Prince milk brand reminds Ma Lian that this is a children's dairy product, and? Good boy? A stroller? Wahaha? Oral liquid for children? Good boy? Children's food is also an excellent brand of children's products; Famous brand? Business communication? Point the target customers at the ones in the mall? Make a difference? Our boss has created a miracle of electronic products. Using target method to name brands plays a powerful role in gaining consumers' recognition.

6. Image method brand naming

It refers to naming brands after animals, plants and natural landscapes. Like what? Seven wolves? Clothing gives people a wild and brave feeling, which reminds people of the classic plot of Dancing with Wolves. Icon? The floor gives people an image of a floor that elephants can hardly step on; What else is there? Dahongying? 、? Panda? 、? Jaguar? 、? Peony? 、? Cuizhu? Wait a minute. Naming the brand by image method, with the help of the images of animals and plants, can make people feel associated and friendly, and improve the cognitive speed.

7. Value method of brand name.

It is to name the brand with the concise language pursued by the enterprise, so that consumers can feel the values of the enterprise when they see the product brand. Like Shanghai? Shanda? Hunan Network Development Co., Ltd.? Broad? Enterprises highlight the value pursuit of aspiring enterprises. Fujian? Xingye? Bank, what does it reflect? Business is booming? The pursuit of value. Wuhan? Jianmin? Brand highlights the enterprise pursuit of serving people's health. Beijing? Tong Ren Tang? Sichuan? Derentang? Brand, outstanding? Fellow practitioners help the world keep healthy? The pursuit of drug dealers. Therefore, it is of great significance for consumers to quickly feel the corporate values by using the value method to name brands.

8. Brand name of time-space method.

That is to say, the historical origin related to the product is taken as the element of product brand naming, so that consumers can have an authentic sense of identity with the product. As we all know? Daoguang 25? Wine, that is,1June, 1996, when the old factory of Lingchuan Distillery was relocated, four wooden wine vessels (ancient wine vessels) hidden underground for three years (AD 152) were discovered by accident. Appraised by experts in archaeology and wine-making organized by the people's governments of National Cultural Heritage Administration and Jinzhou, it is proved that these caves contain tribute wine for one and a half centuries. Rare, rare national treasure? . So the enterprise seized the cultural wealth endowed by history and named the new product blended with this wine as wine? Daoguang 25? . ? Is the wine delicious? Consumers only need to see? Daoguang 25? , it will produce the feeling of drinking ancestral wine. Therefore, using the method of time and space to determine the brand can quickly gain the favor of consumers with the help of the profound connotation given to the brand by history.

9. Digital brand naming

It is to use numbers to name brands, borrow the association effect of people with numbers, and publicize brand characteristics. Like what? Sanjiu Pharmaceutical? What is the brand meaning of? 999? Lasting health, career and friendship. ? 7- 1 1? Is the world's largest retailer and convenience store franchisee, with 26,5438+0,000 convenience stores in North America and the Far East. 7- 1 1? Naming a company is named after its own service features. It was launched by consumers from 1946 and opened from 7 am to 6 pm 1 1. It has become a world-famous brand. What else is there? 00 1 antenna? 、? 555 cigarettes? 、? 505 miraculous vitality package? 、? Samsung electronics? 、? Sany heavy industry? Wait a minute. Using digital naming method, consumers can enhance the effect of brand differentiation recognition.

10. The efficacy method of brand name

It is to name the brand with the product efficacy, so that consumers can identify with the product efficacy through the brand. Like what? Easy brain? Just a kind of? Brain-strengthening and intelligence-improving? Nutrition oral liquid brand:? Soft? Shampoo, named after this product, is committed to making users have elegant and supple hair. Kangyaling? 、? Six must be cured? On the other hand, toothpaste is named for its preventive and therapeutic effects on teeth. Studying hard to name the brand can make consumers see the brand name and associate it with the function and effect of the product. And so on. What else is there? Quick translation? 、? Come on, point e? 、? Good memory star? 、? Stop diarrhea? Wait a minute.

Trademark naming