What should I pay attention to when joining a maternal and infant store? What are the common joining scams in maternal and infant stores?

First, make full psychological preparation.

First of all, what should I pay attention to when opening a maternal and infant franchise store? Franchisees should be fully prepared ideologically and spiritually. Choosing to start a business means working hard for yourself, and the responsibility on your body is different from working for others. Opening a shop is very tiring. First of all, you should be prepared for hardship. There is nothing good in the world that you can get for nothing. Before opening a shop, you should seriously consider whether your personality is suitable for starting a business and whether your hobby is here.

Second, choose industries and brands carefully.

Choosing a correct franchise project is undoubtedly a good start for the franchise business. The first thing you have to do is to ask yourself what your strengths are and what your weaknesses are. In terms of industry and brand selection, generally speaking, the following methods can be adopted:

First, pay attention to market research, market analysis and forecast. It is necessary to carefully examine the operation of local shops in the same industry, and it will be easier to follow the trend and become rich in a good industry market background than to go against the trend.

Second, try to choose industries that you are familiar with and industries that have relevant knowledge as investment targets, and give full play to your knowledge and skills as favorable conditions for choosing investment projects.

Third, if you can't choose an industry you are familiar with to start a business, it is very important to choose a good franchise headquarters that suits you and can give you strong and continuous support to open a shop. There is often a big gap between good brands and bad brands.

Third, raise funds.

When you initially select the joining project, the next problem to be solved is to raise funds. Many people's idea of opening a shop has become a bubble because it is not conducive to financing. So, how to raise funds reasonably? First of all, personal deposits are the main source of funds. So if you are ready to open a shop, you should pay attention to saving at ordinary times and try to save more start-up funds for opening a shop. Secondly, relatives and friends borrowed money. If you have some friends or relatives who get rich first, they are the ideal borrowers. However, when you borrow money from them, you should introduce your store opening plan to them in detail, so that they have confidence in your future repayment ability. It's best to specify the repayment period and interest, and write a good loan, otherwise there will be contradictions and hurt feelings. If you need more money to open a shop, you can also consider bank loans. Generally speaking, however, it is not easy to apply for a bank loan, which requires real estate and real estate as collateral. In addition, it is also important to choose some projects with less initial investment, relatively prosperous industry prospects and quick return of funds after opening a store.

Fourth, the store location.

Store location is a long-term investment of franchisees, which is related to their future economic benefits and development prospects. Even if the product composition, service level, management level and promotion methods of two stores in the same industry and the same scale are basically the same, the operating benefits may be quite different just because of the different addresses. Be sure to pay attention to positioning by line. The choice of business location is closely related to business content and potential customer base. All walks of life have different characteristics and consumers. Good franchise chain brands usually provide franchisees with more innovative location guidance and training. Under the guidance of joining the headquarters, it is most important to choose the most suitable store location for this industry and brand. Some shops are located in downtown areas, and business is not as good as opening in relatively remote specific areas. For example, a small shop selling oil, salt, sauce and vinegar.

Business in residential areas is definitely better than business in downtown areas; Another example is a stationery store, which is obviously not as ideal as a cultural and educational area in a prime location. Therefore, we must determine the best place to open a shop and choose the right storefront according to different business industries and projects. The more lively the place, the better. The key is to be suitable. Franchisees must know what kind of customers their customers belong to, and which places can attract which consumers, so that they will not blindly choose.

Verb (abbreviation of verb) Personnel recruitment and training

Good employees are very important for a franchise store, so the recruitment and training of personnel is very important. When recruiting staff, it is best to find the most suitable staff at the least cost. Franchisees can post recruitment notices next to franchisees or introduce them through friends and acquaintances. It is necessary to have a detailed discussion with the candidates, observe their words and deeds, and find out the most suitable employees.

At the same time, franchisees should make use of the resources of the headquarters to conduct necessary training for employees, so that they can understand the basic concepts of franchise chains, be familiar with the characteristics and functions of products and master basic sales skills. A well-trained employee will be the right-hand man of the franchisee, which will reduce a lot of trouble for the franchisee.

Prepublicity of intransitive verbs

Publicity is an indispensable means in modern commercial warfare, and it is also the most advantageous weapon for franchise stores to seize the opportunity. Shop opening publicity activities are a series of activities carried out by operators before opening a shop according to the setting of business policies and specific strategies. The contents of publicity activities include publicity themes, slogans, the use of media, and the coordination of planning activities. , aimed at inducing consumers to shape the image of new stores.