How to represent a car brand

How to represent a car brand? In real life, cars have a wide range of uses, so many people with ideas want to represent 4s stores and take the opportunity to earn a little money. So let's share how to represent a car brand.

How to represent an automobile brand 1 the first method: directly apply to the factory for the brand 1 level agent (that is, 4S shop), and follow the following steps. )

Brand agents generally go through the following steps. The total experience time is about 6 months to 1 year.

The first step is to find a piece of land with an area of 4000-7000 square meters. The epitaxial area is appropriately expanded.

Second, register a company with automobile sales qualification.

Step 3: Download the dealer joining form, fill in and submit the application. Pending review.

Step 4: If approved, build the store according to the manufacturer's requirements and submit the acceptance application. If there are no comments, see what is the reason and re-execute the first three steps.

Step 5: Pay the down payment and deposit after the acceptance. Sign the agency contract and issue the agency authorization document.

Step six, go through the business formalities with the authorization document, that is, write the sales brand into the business license.

1, land cost:

2. The cost of opening a store:

3. Joining fee: about 6,543,800 yuan for a single network. Change year by year

4. Sales deposit: 3 million. Change year by year

5. Payment: bicycle entry fee x number of cars taken.

The second type: secondary dealer agent, which is very simple.

The first step is to register an automobile trading company.

Second, talk to the second-level manager of your local 4S shop about the second-level agent. You need a deposit. Finally, the car will not be sold, as long as it is not lost or hit, it will be fully refunded.

Brand agent, which is called by many people to make money by taking advantage of "takenism", is the right that a manufacturer grants someone or a company to sell its products through a contract. Generally speaking, brand agents can get brand products at a lower discount, and then sell them at the national unified retail price. The price difference becomes the main source of profit for brand agents. The core of brand agents is to explore the market. The wider the market, the greater the sales volume, and the greater the profits earned by agents. It does not need to use its own liquidity, nor does it need to have a large amount of inventory, so the risk it bears is relatively small.

How to represent an automobile brand 2 automobile sales agent: how to become an automobile agent

If you want to be a 4S shop, you can apply to the relevant automobile manufacturer and fill in the relevant contents according to the form provided by the manufacturer. At the same time, you should have a land reserve of about 10 mu and a start-up capital of more than 10 million yuan.

Take a 4S general store as an example. Generally, in medium-sized cities, the land acquisition cost is 200,000-500,000 1 mu, and the manufacturer is paid a deposit of 30-5 million. It is planned to get on 60 cars every month, and the car must be picked up in full. If the bicycle price is 80,000 yuan, the monthly working capital is 4.8 million yuan. The minimum depreciation cost of 4S stores is about 300,000 yuan. The above fees are not included.

If you want to be a general car dealer, you must first have an exhibition hall of more than 300 square meters, about 5 sales logistics financial personnel, and about 500,000 start-up funds. Generally speaking, a brand agent needs to pay a certain margin, ranging from 50 thousand to 500 thousand. (depending on the brand) 4S shop is responsible for providing the corresponding number of sample cars.

Generally, a car sales company rents a venue for about 5,000 yuan a month, pays employees 4,000 yuan and pays various taxes, accounting for about 30% of the total turnover. The advertising fee is about 3000 yuan, excluding other miscellaneous expenses.

Let me calculate an account for you. Your company sells 65,438+05 cars of various models every month. Based on the gross profit of 3,000 yuan per vehicle, the monthly income is 45,000 yuan, after deducting the field rent of 5,000 yuan, the salary is 4,000 yuan, the water and electricity fee is 200 yuan, the telephone fee is 300 yuan, the publicity fee is 3,000 yuan, various taxes and fees are13,500 yuan, and the miscellaneous fee is 100 yuan.

The above calculation does not involve market competition. The following are the real profits of some models after bargaining: Shanghai Volkswagen: Santana 200 yuan, Passat 500- 1000 yuan, Polo 500-800 yuan FAW-Volkswagen: Jetta 500 yuan, Golf 500 yuan, Audi 1000-2000 yuan, Dongfeng Citroen: Fukang 200 yuan, Elysee 500-800 yuan.

Shanghai GM: Sail 800 yuan, Cheng Jing 1 10,000 Yuan, Excelle 800 yuan, Buick 1 10,000 Yuan/0.5 million Yuan. Guangben: Accord 2000, Fit 800, Odyssey 3000. Before opening a store, please do a good job in local market research and analyze the local automobile sales and competition. It's not too late to start over. Wish you get what you want!

Automobile sales agent: China automobile sales model

The earliest automobile sales in China were monopolized by state-owned automobile sales companies. In the mid-1990s, automobile manufacturers began to establish their own sales channels, and gradually formed the following four automobile channel models.

General agent system. The channel model can be expressed as manufacturer → general agent → regional agent → subordinate agent → end user. Imported cars mainly adopt this model, such as Mercedes-Benz and BMW.

Regional agency system. The channel model can be expressed as manufacturer → regional general agent → subordinate agents → end users. This model is basically consistent with the regional agency system of IT channels. This is the earliest mode adopted by automobile channels, and there are few manufacturers adopting this mode at present.

Franchising system. The channel model can be expressed as manufacturer → franchisee → end user. After the implementation of regional agency system for a period of time, automobile manufacturers gradually found it difficult to standardize the distribution behavior of dealers and the market price system was chaotic. After 1996, the automobile channel gradually changed to the franchise system. At present, both FAW Jetta and Shenlong Fukang adopt this model.

Brand monopoly system. The channel model can be expressed as manufacturers → specialty stores → end users. Brand monopoly system is a channel model developed from 65438 to 0999. Mainly in the form of "trinity" (including vehicle sales, spare parts supply and after-sales service) stores and "quaternity" (vehicle sales, spare parts supply, after-sales service and information feedback) stores. At present, Guangzhou Honda and Shanghai GM are the representatives of this model.

How to represent a car brand 3? How do car agents join?

1, brand monopoly system

Mainly the popular "4s" stores at present. The channel model can be expressed as manufacturers → specialty stores → end users. Brand monopoly system was introduced from Europe to China's channel model stores and "four-in-one" stores from 1998.

2. General agent type

The channel model can be expressed as manufacturer → general agent → regional agent → (subordinate agent) end user, which is mainly used for imported cars, such as Subaru. The advantage of this model is that it can mobilize the resources of the general agent and give full play to the regional management role of the general agent. The disadvantage is that there are too many levels, and the control measures of manufacturers will be limited.

3. Franchise distribution type

The channel model can be expressed as manufacturer → franchisee → end user. This is because automobile manufacturers gradually find it difficult to regulate the distribution behavior of dealers.

4. Automobile hypermarkets and supermarkets

For example, Beijing Asian Games Village Automobile Market and Chengdu Hongpailou Automobile Market. Strictly speaking, this marketing method can't be regarded as a separate automobile sales channel, but hypermarkets and automobile supermarkets can relatively integrate market resources and promote sales (for example, fare-increasing cars that didn't even have 4s stores in those days can be obtained in automobile hypermarkets as long as they are willing to pay).

5. Type of regional agent

The channel model can be expressed as-regional general agent-subordinate agents-end users. This is an agency model for automobile manufacturers to divide regions, allowing a certain number of agents in designated regions to prevent adverse brand image caused by malicious competition.

There are many joining modes for automobile agents. Before joining, we must first conduct market research, determine the brand of the car, choose the agency mode, and finally invest in all aspects.