What is the CI image?

? CI design was first put forward by the United States in 1960s, and was widely popularized and applied in Japan in 1970s. It is a brand-new idea for modern enterprises to move towards integration, visualization and systematic management. Its definition is: put the management idea into spiritual culture, and convey it to the enterprise and the public by using the overall communication system (especially the visual communication system), so that it can have a consistent sense of identity or values for enterprise production, thus forming a good corporate image and a design system for promoting products.

? CI system (corporate image

Enterprise Identification System (System) is the embodiment of internal and external management behavior caused by large-scale operation of enterprises. In today's international market, the competition is more and more fierce. The competition among enterprises is no longer the competition of products, quality and technology, but has developed into a diversified overall competition. In order to survive, enterprises must adjust and update their management, concepts and phenomena, and formulate long-term development plans and strategies to adapt to changes in the market environment. At present, market competition is first of all a phenomenon competition. We should implement corporate image design, corporate image competition, corporate image design and corporate image strategy. In order to unify the box, enhance the image power of the enterprise, and make the enterprise image show a side that meets the requirements of social values, the enterprise must carry out image management and image design.

Composition of CI system:

CI system consists of mind identity, behavior recognition and visual recognition.

Psychological identity

It is to establish the unique business philosophy of the enterprise, and it is also the identification system of business philosophy such as design, scientific research, production, marketing, service and management in the process of production and operation of the enterprise. It is the overall planning and definition of current and future business objectives, business philosophy, marketing methods and marketing forms, mainly including: enterprise spirit, enterprise values, enterprise creed, business purpose, business policy, market positioning, industrial composition, organizational system, social responsibility and development planning. It belongs to the ideological category of corporate culture.

Behavior recognition

It is a dynamic identification form formed by the unified planning of the actual business philosophy, the criteria for creating corporate culture and the operation mode of enterprises. It is based on business philosophy, and internally it is to establish a perfect organizational system, management norms, employee education, behavior norms and welfare systems; Externally, it is to explore market research and product development, convey the enterprise concept through social welfare cultural activities, public relations and marketing activities, and thus obtain the form of public recognition of the enterprise.

Visual recognition (VI)

It is a complete visual communication system based on enterprise logo, standard font and standard color. It is a concept that transforms abstract semantics such as enterprise concept, cultural characteristics, service content and enterprise norms into concrete symbols and shapes a unique corporate image. Visual recognition system is divided into two aspects: basic element system and application element system. The basic elements system mainly includes: enterprise name, enterprise logo, standard words, standard colors, symbolic patterns, publicity and oral English, marketing reports, etc. The application system mainly includes: office supplies, production equipment, building environment, product packaging, advertising media, vehicles, uniforms, flags, signboards, signs, windows, displays and so on. Visual recognition (VI) has the most spreading power and infectivity in CI system, and is easily accepted by the public, so it has a dominant position.