What is county-level financial media?

County-level media integration is a new type of county-level media unit established under the national system and unified reform pattern. It is a multifunctional new information dissemination platform formed by county-level radio and television stations on the basis of integrating newspapers, radio and television, news websites, new media and other forms of media in the county.

It has many functions, such as mainstream public opinion position, comprehensive service platform and community information hub.

_ At present, the difficulties encountered in the development of county-level media include:

1 "Tangible without reality": There are still some common problems in county-level media integration, such as outdated system, swollen wrists, lack of fresh blood, and no real thinking on media integration.

2 "There is manpower but no performance": Most county-level media have career staff and enterprise staff, and the double standard of equal pay for equal work is easy to discourage employees and undermine the internal harmony of the unit.

3 "There are policies that are difficult to implement": China's media has the dual attributes of enterprise management of public institutions. Due to the lack of funds and backward technology, the implementation and landing of policies have been hindered.

_ The construction path of county-level financial media includes two aspects:

1 Establish Internet thinking: think about media convergence based on the communication characteristics of the Internet, respect user experience, master user preferences, and meet the diverse needs of users.

2. Innovate technology and speed up the process of intelligence: constantly enrich media forms, build a converged technology system, and produce new forms of news products.