Product upgrade of Liangquanqimei hand cakes

In December 2011, Liangquan Qimei Company grandly launched upgraded products of hand cakes, including: deep-sea cod cakes, fried chicken steak cakes, black pepper beef cakes, tender and fragrant pork cakes, etc., with more modern tastes Diversification.

In the same year, in order to enhance the brand image of hand cakes and standardize the chain store business model, the company redesigned the LOGO and store image of Liangquanqimei Hand Pancakes. In March 2012, a new image of the "Liangquanqimei Hand Cake" chain store was unveiled, and the signboards of franchise stores across the country were successively replaced and upgraded.

At the beginning of 2012, the company's newly launched Liangquanqimei family-packed "original" and "scallion flavor" hand cakes entered the national supermarket system (Tesco, Century Lianhua, Auchan, etc.), taking the lead in bringing home The fashionable concept of cooking hand cakes has made the home-packed products generally well received by consumers as soon as they were launched.

In 2013, Liangquanqimei Hand Cake launched a large gift package product, including newly developed "whole wheat", "purple sweet potato" and "matcha" flavors, new meats, sauces, etc. In April, Liangquanqimei Hand Cake Community Pack debuted, and began to enter e-commerce channels, launching a multi-channel sales model.