Guiqiu carries out corporate culture activities

Chongqing Port Logistics Group is a joint venture of Chongqing Port Logistics Co., Ltd., Chongqing Materials (Group) Co., Ltd., Wanzhou Port (Group) Co., Ltd., and Wanzhou Port (Group) Co., Ltd. Established through the strategic reorganization of state-owned assets of the responsible company and Fuling Port Authority, it is a large-scale modern comprehensive logistics enterprise integrating ports, materials, warehousing, distribution and other logistics chains. It has total assets of 5 billion yuan, 7,072 employees, an annual cargo handling capacity of 38 million tons, and a container handling capacity of 600,000 TEUs. It is responsible for the investment, construction, foreign investment, and operation and management of port projects within the city's 600-kilometer jurisdiction. Based on the actual situation of the company and focusing on the main line of economic publicity, we have actively explored the integration of publicity work with corporate economic work, the integration of publicity work with improving the company's core competitiveness, and the integration of news publicity with shaping the corporate image, and have achieved considerable results. Good results.

Integration with enterprise economic work

From Deng Xiaoping Theory to the important thought of "Three Represents", from the Scientific Outlook on Development to building a socialist harmonious society, a series of major strategies proposed by the Party Central Committee The ideas are all centered on the theme of building socialism with Chinese characteristics. Enterprises are economic organizations, and creating wealth is the essential characteristic of enterprises. A strong country and a prosperous people need economic support. Large state-owned enterprises are a solid foundation for social and economic development. As the publicity department of state-owned enterprises, they must do publicity if they want to have status and achievements. Work is integrated with the economic work of the enterprise.

In June 2006, after the Chongqing Port Logistics Group was officially established, the cadres and employees of the four former state-owned enterprises, Chongqing Port Group, Materials Group, Wanzhou Port, and Fuling Port, came together. Due to different regions and business types, , the quality of employees is uneven, their thoughts fluctuate, they have many doubts, and their mentality is complex. They have a unclear understanding of the purpose, significance and future development prospects of the integration of the four large enterprises. Many people do not understand and even have resistance. Some cadres have poor psychological endurance when personal interests are involved. In response to these situations, the three major media within our company, "Chongqing Port Logistics News", "Corporate TV News", and "Corporate Website", simultaneously carried out targeted publicity to clarify doubts and doubts of employees, and through situational education activities, the majority of employees We have clearly understood the situation, unified our thinking, and clarified the historical mission and responsibilities of the Communist Party of China.

In corporate newspapers, televisions, and websites, about two-thirds of the news published are news related to the economy. In terms of economic publicity, we focus on three aspects: first, emancipate the mind, update concepts, and seize opportunities for development; second, focus on the development goals of the new group, annual production and operation tasks, corporate management, safety and quality, etc., to publicize all units of the group and the vast number of employees to be pragmatic and innovative, and to implement new measures, new experiences, and new achievements. The annual policies, goals, and tasks are repeatedly and focusedly publicized; the third is to increase the publicity of economic knowledge, such as modern logistics, marketing and management, informatization, etc. Through comprehensive, multi-genre, and serial economic propaganda reports, the theme song of enterprise reform and development has been played.

Integration with improving the core competitiveness of enterprises

The market economy is ruthless, and survival of the fittest is an unchanging law. We innovate ideas and concepts, pay close attention to and actively look for the highlights of enterprises in the process of reform, restructuring, construction, management, production, operation, corporate culture construction, etc., and seize the opportunity to plan in advance, follow up in time, cooperate organically, and publicize vigorously to the outside world. The company's superior service brand enhances the company's core competitiveness.

From May 1st to 15th last year, the shipping branch of the group was responsible for towing the 1,400-ton steel box girder of the double-track bridge of Shibanpo Yangtze River Bridge in our city. This was the first case in the history of inland shipping in my country. , not only the people of the city are paying attention, but also the people of the whole country. Seizing this rare publicity opportunity, the Propaganda Department carefully planned a publicity campaign to build the corporate brand. In advance, we had a detailed understanding of the technical data of the special towing of the steel box girder and the news background of the double-track bridge of Shibanpo Bridge, researched and formulated a specific publicity plan, and prepared more detailed news background data for various news media. The Propaganda Department dispatched on-site interview teams in two groups. One team accompanied reporters from Wuhan along the ship lock, Three Gorges, Wanxian, Zhongxian, Fengdu, and Changshou to follow and film interviews. The other team invited reporters from People's Daily and Chongqing Daily to rush to Fuling. We boarded the ship overnight to interview Tang Yingqian, the captain and commander-in-chief of the special tow truck, to learn about the hardships involved in towing and make in-depth publicity reports.

The Propaganda Department also specially produced "Chongqing Port Logistics Group Contributes to the World's No. 1 Bridge", "Chongqing Port Logistics Group Carefully Creates a Special Towing Brand", "Shibanpo Bridge's Extra Long and Overweight Steel Box Girder is Carried by Chongqing Port Shipping Company" "," Chongqing Port Logistics Group is willing to contribute to the early construction of Shibanpo Bridge" large slogans were hung in prominent places of Chongqing Port Tow 1003, 802, Chongqing A 800-1 barge and steel box beams, which were very successful. We conducted a mobile advertising campaign covering a total distance of 1,268 kilometers from Wuhan to Chongqing. It not only improves the social visibility of Chongqing Port Logistics Group and shipping companies, but also shapes the brand of the company. More than 30 media outlets including People's Daily, Xinhua News Agency, CCTV, Chongqing Daily, Chongqing TV, Sina.com and other media have made 112 follow-up reports on this publicity event. CCTV and Chongqing TV plan to broadcast it The operation lasted for more than 50 minutes, and its long duration, wide range and great influence made the special tow brand famous throughout the country and the Yangtze River. It created public opinion for the group to occupy the Yangtze River special tow transportation market and was highly praised by business leaders.

Container transportation is the core brand of Chongqing Port Logistics Group. We have always regarded it as the focus of publicity and publicize it in the news media many times every year. This year saw the opening of Cuntan International Container Terminal, the Jiulongpo Container Terminal exceeding 200,000 TEUs for the first time, the integration of three ports into one to create a container hub port, and the shortening of Chongqing Port container customs clearance from one working day to 10 minutes. More than 50 articles including "Speed-up", "92% of Chongqing's containers were transported by the Port Logistics Group", "Strong growth of container transportation in Chongqing Port" were published in national and local news media. Container transportation has become the core business of Chongqing Port Logistics Group. competitiveness. In addition, highly competitive service brands such as large-scale transportation, roll-on/roll-off vehicles, gold material logistics, ship trading, warehousing, and logistics distribution are also highlighted.

Integration with shaping corporate image

News propaganda is an important part of the party’s propaganda work. Doing a good job in corporate internal publicity can enhance the company's centripetal force and cohesion, while doing a good job in external publicity can improve the company's social visibility and social image. A good corporate image is one of the magic weapons for a company to win the market, occupy the market, and improve its economic benefits. We regard shaping the corporate image as the most important responsibility of the corporate publicity department, and have strengthened the planning of news publicity. For the upcoming news points and highlights of the company in reform, production, operation, management, cultural construction, etc., we stand on the social news media Conduct comprehensive analysis, thinking and grasping from different angles, plan in advance and prepare carefully, provide news background information from different angles based on the respective characteristics and advantages of newspapers, TV stations, the Internet, professional newspapers and industry newspapers, and use the advantages of different media to enhance The effect of publicity. For example, Cuntan International Container Terminal grandly opened on January 7 last year. This is a landmark project for Chongqing Municipality to open up the southwest estuary and build a shipping center on the upper reaches of the Yangtze River. It is one of the image projects that the city leaders pay high attention to. In order to shape the social image of Chongqing Port Logistics Group, we carefully planned the grand port opening ceremony and prepared news background materials from multiple angles. We invited People’s Daily, Xinhua News Agency, Chongqing Daily, Chongqing Evening News, Chongqing Morning News, and Chongqing Commercial Daily , Chongqing Times, China Communications News, China Water Transport News and other news media went to the scene to interview. On the same day, "People's Daily Online" carried out a publicity with the eye-catching title "The largest container terminal in the upper reaches of the Yangtze River opens in Chongqing today". The next day "People's Daily" saw the report again. "Xinhuanet" reported on it with the title "Cuntan Port: Chongqing takes an important step in building a shipping center on the upper reaches of the Yangtze River", and twelve websites including Sina.com also reported on it. In addition to news reports, "Chongqing Daily" also published a newsletter on "Chongqing builds a shipping center on the upper reaches of the Yangtze River". Other newspapers and periodicals published articles such as "Cuntan Pier sets two national records", "40% of waterway containers go to sea from Cuntan", "Household appliances will be cheaper when Cuntan Port opens", "Cuntan International Container Terminal opens", "Chongqing Cuntan Port is Chongqing's first masterpiece in building a shipping center on the upper reaches of the Yangtze River" and other angles have made extensive publicity, Chongqing TV, Chongqing People Radio stations have also made comprehensive publicity reports. According to statistics, more than 60 media outlets have made publicity reports. The publicity was vigorous and effective, and many citizens made a special trip to visit Cuntan New Port Area. Since the news of the opening of the port was widely publicized, groups and companies from home and abroad and in this city have come to Cuntan Port to visit and inspect the area. Up to more than 100 batches.

Another example is that in April last year, our group signed a bank-enterprise strategic cooperation agreement with the Chongqing Branch of China Construction Bank and received an intended credit of 3 billion yuan. We also used the "Chongqing Daily", "Chongqing TV Station" and other news media to make timely publicity reports, achieving the goal of highlighting the The purpose of Chongqing Port Logistics Group’s scale, strength and social credibility. Chongqing’s strategic measures to make state-owned enterprise groups bigger and stronger and integrate logistics resources have aroused strong repercussions across the country. On December 14 last year, CCTV News broadcast the headline news, reporting that Shanghai Port’s containers exceeded 20 million TEUs, including nearly a minute of footage and interviews promoting Chongqing Port’s Jiulongpo Container Terminal. According to statistics, last year, there were more than 300 news reports promoting Chongqing Port Logistics Group, which played a great role in improving the company's social image. In the selection of "Top Ten Logistics Figures of the Year in China in 2006", Liang Congyou, Chairman of Chongqing Port Logistics Group, stood out from nearly 1,000 candidates nationwide. This means that Chongqing’s measures to integrate logistics resources and accelerate the development of the modern logistics industry have been recognized by the national logistics industry, and is also a sign of the increased social visibility of Chongqing Port Logistics Group.

We believe that corporate news and publicity must be carried out closely around corporate economic work, promote the corporate brand and image, and make it widely known to society and customers, so as to enhance corporate competition in the market economy. force to improve the economic benefits of the enterprise. Only by serving the economy and making a difference can corporate publicity work have status and vitality.