New Year’s goods collection activity plan

New Year’s Goods Collection Activity Plan (Selected 5 articles)

In order to ensure that activities are carried out in an orderly and effective manner, it is often necessary to formulate an activity plan in advance. The activity plan can clearly define an activity Approximate direction. So how should the activity plan be formulated? The following is the activity plan for the New Year’s goods collection that I compiled for your reference. I hope it can help friends in need.

New Year’s Goods Collection Activity Plan 1

1. Activity Theme

This event mainly relies on the official platform hosted by "Northern Fujian Daily", "Etian Media" "Professional planning. Combining the advantages of the online service platform of "Dawuyi E-commerce" and the Internet popularity of "Northern Fujian Interactive Forum". Together we create an online and offline event with the theme of "New Year's goods delivered to your home at the touch of a finger." The event focuses on on-site physical exhibitions and online product purchases.

Slogan: The most powerful e-commerce platform under the Northern Fujian Daily

2. Activity goals

1. Mainly promote the "xx shopping" website, Implant the initial brand impression into the minds of the public.

2. Increase the number of followers, registrations and purchases.

3. Effectively attract on-site merchants and potential merchants to join e-commerce. (Merchant can sign a contract of intention with the e-commerce company on the spot)

4. On-site incentives will encourage people to get used to using the platform. (Such as scanning WeChat to follow, giving a bookmark-like operation card, and on-site staff carefully guiding the operation)

5. Use this event to re-establish the functionality of the "Northern Fujian Interactive Forum".

6. Deposit card processing at Rural Commercial Bank.

3. Objects of the event

Various New Year consumer groups in Nanping;

Credit depositors of Rural Commercial Bank, new and old netizens of the Northern Fujian Interactive Forum; various products of Nanping Dealers;

4. Event time:

February 7th to 8th, 20**.

5. Activity location:

Nanping Sports Park Plaza

6. Activity content

Exhibition area setting:

1. Display of new year merchandise and peripheral products;

Set aside a product display area during the event to display peripheral products of the organizer and other franchisees. (This activity is mainly implemented by Minbei Daily and Yitian Media)

2. E-commerce purchasing experience; set up an e-commerce area with a prominent location, mainly distributing e-commerce brochures to people coming and going. Guide consumers to register and purchase, and register merchants who need to join. Content design:

1. The concept of e-commerce New Year goods is relatively new, so offline activities are mainly guided. Design a mall operation process card (with bookmarks as the pattern), design an online event flyer, and distribute it together with the process card.

2. 1 to 2 Rural Commercial Bank staff can be set up on-site to handle credit cards on-site (or set up a Rural Commercial Bank area) 3. Those who register on-site or scan WeChat to follow can receive New Year gifts from e-commerce ( It is recommended to send a couplet set with the e-commerce logo printed on it)

4. Design an investment plan for on-site investment promotion. Set up and fill out the franchisee cooperation intention form and leave relevant information for later contact. (If conditions permit, preferential policies for merchants to join can be granted: if the merchant introduces other merchants to join, they can enjoy xx advertising time, etc.) 5. For new and old users of the Northern Fujian Interactive Forum, certain discounts can be given to activities on the day, and can be used for the following activities. An upcoming "Netizen Festival" will gather popularity in advance.

7. Promotion of the event

(1) Promotion time

1. The week before the event starts from February 1 to February 8, 20**

(2) Publicity methods;

1. Northern Fujian Daily

2. Mass messaging, (mobile phone text messages, WeChat)

3. Interactive forum (other online platforms)

4. Leaflet (print the content on the leaflet)

5. Nanping TV station at 9:30 tonight.

(3) Promotional content:

1. Time, location, contact information and activity content.

2. Discount objects and discount content.

3. Information from mainstream franchise merchants.

8. On-site layout

1. One 3*6 advertising tent

2. There are 2 computers in the exhibition area (the more the better within the capacity). Network cable, three power interfaces.

3. 2 on-site tables, 10 chairs and tablecloths.

4. x exhibition stand promotional posters, background spray painting, on-site banners. New Year’s Goods Sale Activity Plan Part 2

1. Promotional Background

Around the Spring Festival holiday is the peak sales season for toys and other gift industries. It is also the time when all toy manufacturers take action to seize the market. Prime time. In order to further increase sales, increase the promotion of the Pippi Bear brand, and build up the national brand of Pippi Bear, this event was specially planned.

2. Promotion purpose

1. Use this golden opportunity to further increase product sales and increase the promotion of the Pippi Bear brand;

2. Through on-site promotion activities, expand the popularity of Pippi Bear series products, build a national brand, and create a world-famous toy brand;

3. Effectively attack competitors, gain opportunities, and win the market;

4. Drive the sales of other products by promoting products;

5. Enhance dealers’ confidence in our products and fight the first battle to achieve our company’s sales target next year;

3. Promotion time

February 6th - February 15th

4. Promotional theme

Promotional theme: PPBear celebrates Christmas and welcomes the New Year Celebrate New Year's Day happily with Bile in your arms

Promotional slogan: Pippi Bear Brand Creates a World of Happy Pippi Bear

Pippi Bear Happy China will make you laugh more than Doudou Doudou

5. Promotional objects and scope

1. Promotional objects: consumers

2. Scope: major dealers across the country and major amusement parks in Shenzhen

6. Promotional methods

On-site publicity with big reward activities, New Year’s Day lottery (limited to playgrounds), “Pippi Bear Mobile People”, Pippi Bear teaches children to learn knowledge, and children learn about products Buy at half price, get 12% off products and gifts.

1. Promotional products

Product: Bilele’s original price is 298 yuan, promotional price: 228 yuan

Aidudu’s original price is 268 yuan, promotional price: 208 yuan

Xiaolebi’s original price is 188 yuan, promotional price: 138 yuan

Bianbianla’s original price is 88 yuan, promotional price: 68 yuan

Yellow No. 7, original price is 63.00 yuan, New Year’s Day special price : 38 yuan (limited to 10 per day)

Other products are 12% off during the promotion period, and the price will return to the original price after the promotion.

2. Gift form

All customers who purchase this promotional product can receive a free Pippi Bear exquisite Bilele small toy (random skin color, 5CM high), exquisite A Pippi Bear pictorial (except for the above special price).

3. On-site demonstration

Promotional products: Bilele, Aidudu, Xiaolebi, Yellow No. 7

Promotional locations: major dealers At the entrance and major amusement parks in Shenzhen

On-site layout requirements: multiple posters, more than one banner, products and gifts, use balloons, flowers, ribbons, etc. to beautify the scene and arouse the on-site promotional atmosphere. Products and gifts are piled separately code and label the giveaways with the words "Giveaway" or "Giveaway Area" in a conspicuous manner.

Special site:

New Year Lucky Draw

Event time: January 1, 2008 8:00---18:00

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Activity content: Lucky draw to welcome the New Year

Specific operations: Customers who have purchased Pippi Bear promotional products during the promotion period and all children present can participate in the draw and receive " 1 raffle ticket."

This event has the following awards: 1. One special prize: one Bilele toy (worth 398 yuan plus free gifts) 2. Two first prizes: one Aidudu (worth 268 yuan plus small Gifts) 3. Four second prizes: a Little Lebi toy (worth 188 yuan plus gift) 4. 20 third prizes: a yellow No. 7 (worth 63 yuan) 5. 50 participation prizes: exquisite small gifts

Promotional tools: ①Publish this event on posters ②Instructions from promoters Broadcast publicity

7. Promotional cooperation

1. Products

Each sales point is fully stocked based on monthly sales estimates, especially promotional products and special price products.

2. Material preparation

The marketing department will distribute slogan banners, promotional information lists and gifts to dealers 20 days ago; each dealer can prepare according to the new trends in the local market Add some new promotion methods, such as small gifts, but they must not conflict with the company's business philosophy. Promotional activities must be arranged before the event.

3. Personnel division of labor and responsibilities

General commander of the event—Mr. Zhu

Person in charge of the event—Yang Shenghui

Writing of the plan , issuance, inspection - Marketing Department

Material distribution - Marketing Department

4. Training and selection of promotional personnel

Managers of each dealer and The business department manager shall do a good job in training promotional staff on products, content and methods of promotional activities. Requirements for promotional staff: be childlike in nature, wear Pippi Bear promotional clothing, clean and tidy clothes, wear a work ID card on the chest, wear a Pippi Bear hat, have a loud voice, clear articulation, natural movements, and be friendly and humorous when speaking.

5. Activity executor

Marketing manager and market leader of major dealers

8. Promotional target: (calculated based on monthly sales volume in the local market)

Regional products Shenzhen City South China (except Shenzhen) North China Region Northeast Region Northwest Region

Bibi Le

Aidudu

Xiaole Ratio

Yellow No. 7

Others

Total

9. Promotional expenses

Promotional clothing, hats, banners and pictorials Gifts, mobile people, sales promotion personnel, salaries, others

Quantity

Unit price

Total price

10. Activity requirements

Strictly follow the requirements of the "PPBear Brand Christmas and New Year's Day Promotion Plan". New Year’s Goods Collection Activity Plan Part 3

Purpose of the activity

1. Through this charity sale, children can experience the fun of their own transactions, enrich their role experience, and cultivate good living habits in children. Promote low-carbon life and green environmental protection.

2. Cultivate children’s qualities of being helpful and dedicated, and experience the happiness brought by dedication.

Inspire them to start from themselves, start from every little thing around them, and dedicate their selfless love to everyone around them who needs care.

3. Take the children to experience the customs and traditions of the New Year.

Target audience

All kindergarten children and parents.

Activities Arrangement

Children in the upper class and their parents prepare New Year’s goods and set up stalls to sell New Year’s goods;

Children in middle and small classes and their parents buy New Year’s goods.

Preparation for the event

1. Issue an initiative to parents one week before the event, and ask families in the upper class to prepare charity items, 2-3 new year goods for each child, and label them. The price is reasonable and each family can prepare according to their own situation.

2. Arrange the stalls of each class on the day of the event, use climbing mats, foam mats, etc. to arrange salespersons, shopping guides, cashiers, etc., which can be served by teachers or children.

3. Marshmallows, candied haws, etc. are made and sold on site. You can ask teachers or parents who know how to cook this kind of food to give on-site demonstrations.

4. The middle, primary and elementary classes must complete the purchase of shopping vouchers 1-2 days in advance. The amount is not limited and can be purchased with the voucher on the day of the event. (Responsible person: class teacher and class teacher)

Activity location

Kindergarten corridor, functional classroom, etc. can be used.

Activity requirements

1. Each child and his or her parents can set up a booth and give their booth a name.

2. Charity sale item requirements:

1) All items must be of good quality and reflect the Spring Festival atmosphere. They can be New Year couplets, lanterns, etc., or they can be books, toys, and school supplies. and extra knick-knacks, etc.

2) All goods must be healthy, hygienic and safe. The class teacher must inspect and accept the charity items before they can enter the charity market.

Activity process

1. Three days before the activity starts, the children in the upper class bring their belongings to the kindergarten, and the parents of the primary, middle and small classes go to the class teacher to exchange the tickets (about 20 yuan)

2. On the day of the event, the senior class arranged the charity sale booth.

3. Encourage small stall owners to engage in independent transactions with children who come to buy, such as bargaining, promotions, etc. The teacher will regulate and guide the items to be sold at a fair price.

4. All service personnel during the event are required to provide customers with smiling services and high-quality services, so that customers can be satisfied with their purchases.

5. Encourage remaining products to be sold at reduced prices.

6. Check out, count money, bag, write down the class and the amount of donation, and collect the money from the charity sale of each class.

7. Contact local welfare organizations and announce to everyone the total amount of this charity sale and the destination of donations. New Year Goods Gathering Activity Plan Part 4

1. Purpose of the exhibition:

Inherit the traditional Chinese New Year customs and culture, and stimulate the Spring Festival economic consumption.

Improve the environment and quality for citizens to purchase New Year goods and meet their one-stop shopping needs. Focus on displaying famous and high-quality products from all over the country to promote corporate products and brands.

Enrich the life content of the communities around Xindi City and bring convenience to residents.

Lay the foundation for property sales and investment promotion in Xindicheng and gather popularity.

2. Exhibition time:

To be determined

Exhibition location: Huamao 1958 Plaza

3. Exhibition theme:

2018 Xindicheng New Year Goods Taobao Food Festival

4. Organization:

Organizer: Xindicheng

Organizer: Anhui Shinhwa Advertising Media Co., Ltd.

5. Exhibition content:

Merchants at each booth will promote new year products. The organizing committee organized activities such as on-site Spring Festival couplets writing, a thousand-yuan gift pack lottery, the God of Wealth giving out red envelopes, and glutinous rice dumpling tasting for the New Year.

6. Exhibition Scope

1. Beverages: various wines, white wine, rice wine, fruit wine, health drinks, fruit juice drinks, lactic acid bacteria drinks; tea, etc.;

2. Food: various famous and high-quality new foods, green foods, grain and oil foods, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, dried fruits and roasted seeds and nuts, local specialties Products, agricultural products, etc.;

3. Daily necessities: household appliances, kitchen and bathroom ware, jewelry, cosmetics, leather products, daily commodities, plastic products, hardware and electrical appliances, firecrackers, festival supplies, kitchenware , smart toys, etc.;

4. Gifts: various gift boxes, flower pots, paper-cut calligraphy and paintings, strange stones and jade, etc.;

5. Clothing: bedding, clothing, shoes Hats, etc.;

6. Specialty products: Wuxi specialty sauce ribs, oily gluten, steamed buns, vegetarian cakes, Huishan clay figurines; 7. Imported goods: specialty foods from all over the world, etc.;

7. Activity format

1. Thousand-yuan gift pack lottery: Customers who purchase over 50 yuan can receive a lottery ticket from the merchant for free. One raffle ticket is valid for one raffle entry. If you buy over 100 yuan, you will get two raffle tickets, and so on, the more you buy, the more you get.

2. Free Spring Festival couplets: Invite calligraphers from the Calligraphers Association to write Spring Festival couplets on site and give away Spring Festival couplets. Free gift for purchases over xx yuan.

3. The God of Wealth gives out red envelopes: The first two hundred customers who come to the New Year Exhibition every day can receive a free red envelope. Note: Each person is limited to one red envelope. The red envelope may contain a blessing character, a couplet, one yuan, or a greeting card.

4. You shop and I pay: The organizer will randomly find a customer who is paying. As long as the customer answers a simple question about this New Year's Festival within 30 seconds, he will be free of charge. .

5. Large-scale group buying: Make a catalog of new year goods and send it directly to units and enterprises to promote group buying while promoting products.

6. Literary performances: lion dance, guzheng performance, pipa performance, and singing of representative Spring Festival songs.

7. Window grill cutting: On-site teaching of window grill cutting skills.

8. Free tasting of glutinous rice balls, spring rolls and other special New Year snacks.

8. Publicity Plan

This New Year Shopping Festival will focus on pre-publicity and hype, linking media resources in the city, and maximizing the attraction of potential consumers around Xindicheng and even the whole city. .

Publicity methods: event advertising, dynamic reports, and topic hype.

1. Internet: Post on major forum websites to expand publicity.

2. Print media: You can place advertisements in Anqing Evening News, Xin'an Evening News, Anqing Radio and Television News or place a large number of DM single pages

3. Car carriers: buses, taxis Advertising information

4. Community poster posting: Tailor-made promotional posters will be set up for this New Year Shopping Festival to increase market attention and accumulate popularity for this New Year Shopping Festival.

6. Glider New Year Goods Sale Activity Plan Part 5

1. Activity Background

The Spring Festival is the most solemn and festive traditional festival among our country’s festivals. , Chinese people have always had the custom of purchasing New Year goods together. New Year goods are a must-have for every household for personal use and visiting relatives and friends, and they have huge business opportunities. On the eve of the Spring Festival, it is the time when many units and the general public have the largest consumption and the most concentrated consumption after a busy year. In order to meet the needs of many units for unified pre-holiday purchases and citizens to purchase New Year goods intensively, it promotes the health of the New Year goods industry in our city. Development, the "20xx Zibo New Year Goods Fair" hosted by Zibo TV Station will be held grandly at the Zibo International Convention and Exhibition Center from January 29th to February 3rd, 20xx.

2. Exhibition Advantages

This exhibition is hosted by Zibo TV Station. It has unparalleled publicity advantages and social influence. It has wonderful on-site activities, high-grade products and complete varieties. The exhibition overall It covers an area of ??more than 20,000 square meters and has more than 300 booths. It is expected that more than 10 industries and thousands of merchants will participate in the exhibition, involving candy and non-staple food, alcoholic beverages, green food, festive supplies, condiments, local specialties, and daily necessities. , home clothing, household appliances, mobile communications, art appreciation and other industries will form a complete industrial chain to provide the general public with a more comprehensive and complete "one-stop" New Year purchase service and platform.

3. Activity format:

One-stop regional optimization service

Activity name: 20xx Zibo New Year Goods Fair

Activity Time: January 29th - February 3rd, 20xx

Venue: Zibo International Convention and Exhibition Center

Organizer: Zibo TV Station

Exhibiting industry: Candy Food, wine, festive supplies, condiments, local products, daily necessities, home clothing, household appliances, mobile communications, art appreciation and other industries.

4. Division of exhibition areas

1. Beverage area: wine, liquor, rice wine, fruit wine, health drinks, fruit juice drinks, dairy products, lactic acid bacteria drinks, etc. from all over the country.

2. Non-staple food and local specialty food area: various soy sauces, vinegars, sauce products, grains and oils, tea, aquatic products, dried fruits and roasted seeds and nuts, snack foods, meat and poultry foods, baked foods, health foods, green Food, organic food, pure natural food, famous local specialties, etc.

3. Comprehensive exhibition area: clothing, shoes and hats, scarves, headwear, bedding, household items, various baby products, household appliances, decorations, handicrafts, antique calligraphy and painting, jewelry and jade, strange stone root carvings, Flowers and other various festive supplies.

4. Special exhibition area: Well-known brand companies and manufacturers carry out brand promotion, which is suitable for various festival products. Customers can build their own booths according to needs.

5. On-site activities

1. Hosts from Zibo TV channels and centers will go to the scene to help consumers bargain.

2. Zibo TV host interacted with consumers on-site and distributed couplets.

3. Exciting live performances and exhibitors’ promotions will directly benefit consumers.

6. Exhibition Naming

Exclusive naming fee: 300,000 yuan. The return method is as follows:

1. Starting from January 1, 20xx, with The 30-second promotional video of the "20xx Zibo New Year Goods Fair" with the name of the sponsoring company will be broadcast simultaneously on Zibo TV News Channel, Urban Channel, Film and Video Channel, Life Channel, and Science and Education Channel for 30 days, and each channel will be broadcast every day At least 8 times, including at least 4 times during the evening prime time period.

2. After the 30-second event promotional video, a 10-second commercial from the sponsoring company will be broadcast simultaneously for a period of 30 days.

3. Publicity returns for the "First Consumption" column

The "First Consumption" column will be promoted no less than 3 times, mainly focusing on special interviews and follow-up reports, all of which contain Sponsor the company name and LOGO. It is mainly divided into two parts: the warm-up stage publicity in the preparatory stage before the trade fair, and the concentrated reporting during the trade fair.

4. Soft publicity of news in the people's livelihood column of each channel

Zibo TV News Channel "18:00 Tonight", Science and Education Channel "New Window", Life Channel "Eye of Life" and other related The column will preview and report the dynamics and details of the event, including the name and LOGO of the sponsoring company of the 20xx Zibo New Year Goods Fair. The person in charge of the exclusive sponsoring unit can also be interviewed at the event site according to the situation.

5. Publicity returns in the form of moving subtitles

From the date the sponsoring unit is determined, the event slogan with the name of the sponsoring company and LOGO will be broadcast on the five channels of Zibo TV Station The moving subtitles will be broadcast simultaneously for 30 days at a broadcast frequency of 12 times per channel per day.

6. Return one specially designed booth with an area of ??36 square meters.

7. Invite the leaders of the sponsoring company to attend the opening ceremony of the 20xx Zibo New Year Goods Fair and deliver a speech on behalf of the sponsoring company.

7. Investment policy

1. Standard booth: 9 square meters booth fee: 3,000 yuan/piece

18 square meter booth fee: 5,000 yuan/piece

2. Specially designed booth: 36 square meters booth fee: 8,000 yuan/piece

54 square meter booth fee: 10,000 yuan/piece

Note: Standard The booth will be built by the organizer. Customers can build the special booth by themselves according to their needs, and need to pay a deposit of 20xx yuan, which will be returned after deducting the electricity bill at the end of the exhibition.