On how to publicize enterprise culture.

The Sixth Plenary Session of the Seventeenth Central Committee of the Communist Party of China made comprehensive arrangements for the great development and prosperity of culture. As a part of cultural construction, enterprise culture is the core content of enterprise construction and a symbol of enterprise soft power. Strengthening the construction of enterprise culture has become an urgent requirement for the tobacco industry to build modern tobacco in an all-round way. As an important promoter of corporate culture construction, publicity plays an obvious role in promoting corporate culture construction. It can be said that how well corporate culture is publicized has become an important link in whether corporate culture can be implemented smoothly and then take root and blossom. Here, the author talks about some simple understandings on how to do a good job in corporate culture propaganda. First, the role of publicity in corporate culture construction. Simply put, publicity is propaganda and implementation, and publicity is the foundation and premise; And execution is implementation and execution, and the two are integrated into one, which constitutes an important form and means to promote the construction of corporate culture. The author believes that if the enterprise is compared to a fertile soil and culture is a seed, then publicity is sunshine and water. If you want the seeds of culture to take root in this fertile soil of enterprises, it is absolutely inseparable from publicity, sunshine and water. I think it's no exaggeration to compare publicity, which fully shows the important role of publicity in promoting the construction of corporate culture. So what role does propaganda play in the construction of corporate culture? The author believes that it is reflected in at least three aspects. The first is communication. Through the publicity and education of corporate culture, enterprises have realized the dissemination of corporate culture ideas, enabled enterprise cadres and workers to understand, understand and master corporate cultural knowledge, cultural content, cultural connotation and cultural essence, improved awareness rate, expanded visibility and enhanced sense of identity. This is like a seed sown on the earth, which has completed the first step of corporate culture construction and promotion, and also played a basic propaganda role. The second is to create an atmosphere. Propaganda is like a platform, a link. Enterprises vigorously strengthen the publicity of corporate culture through various carriers and forms, which will help to form a good cultural atmosphere in the whole enterprise, greatly stimulate the enthusiasm of cadres and workers to participate in cultural construction, and realize a good environment for creating momentum, fueling and accelerating the construction of corporate culture. The third is implementation. Execution is the ultimate goal of the whole publicity link, and it is also the key to the success or failure of corporate culture construction. All the ideas and contents of corporate culture are finally realized through implementation. It can be said that the measurement of publicity effect depends on whether the concept and content of corporate culture can be put in place. Therefore, enterprises must attach great importance to the construction of executive power and executive culture in promoting the construction of corporate culture. Second, the existing problems in the current publicity. The upsurge of enterprise culture construction can be said to be in the ascendant. Especially after the 17th National Congress of the Communist Party of China proposed to strengthen the construction of cultural soft power in an all-round way, it further promoted the corporate culture, injected new connotations into it, rose to a new strategic height, and a tide of corporate culture construction came to our face. As a tobacco commercial enterprise, compared with other industries or tobacco industrial enterprises, we are obviously lagging behind in corporate culture construction and are in an important stage of catching up with and accelerating the promotion of the corporate culture system of tobacco commercial enterprises. The author believes that for tobacco commercial enterprises, the lag of corporate culture construction has affected the construction of comprehensive modern tobacco, and we also have some problems and deficiencies in the most basic work communication of corporate culture construction, mainly as follows. First, insufficient attention has been paid. It is always considered that corporate culture belongs to ideology, which is a retreat. I can't see or touch it. Even if I saw it, I just thought that it was nothing more than engaging in some cultural and sports activities, or using corporate culture as a slogan, hanging some banners and slogans, or printing some brochures, and did not raise corporate culture to a strategic height for careful planning and planning. Second, the sense of identity is not strong. At present, among some cadres and workers in our tobacco commercial enterprises, there is still a misunderstanding that corporate culture construction is a matter of an enterprise unit or corporate culture promotion department, which has nothing to do with us, and always holds an irrelevant and high-hanging attitude. On the one hand, it shows that our propaganda is not enough; On the other hand, it also shows that the ways and means of publicity are still insufficient, and the impression of culture has not been formed in the minds of employees, which leads to the lack of initiative and enthusiasm of employees to participate in cultural construction. Third, the form is greater than the actual effect. That is to say, in the aspect of corporate culture propaganda, propaganda is only regarded as a simple and go through the motions, while the effectiveness of propaganda and the implementation of the most important part of propaganda are ignored, resulting in insufficient cultural propaganda and no obvious effect. Fourth, innovation is not strong. Innovation is an inexhaustible motive force for enterprise development. With the passage of time and the constant change of the situation, corporate culture needs to be constantly updated and improved in the process of progress, especially in corporate culture propaganda. Some enterprises lack innovation in propaganda methods, methods and contents, and they only engage in some activities with single means and platitudes. Fifth, lack of continuity. The construction and dissemination of corporate culture is a long-term and continuous work, and it is a subtle and gradual process without stages. In reality, some of our units still regard corporate culture as a kind of fashion, follow the trend, blindly follow the trend, or as a sport. The movement came, and after several activities, it was gone. Or they have made a corporate culture construction plan and implementation plan, but they have shelved it. 3. It is an important and urgent task for us to give some suggestions on how to promote corporate culture propaganda in current tobacco commercial enterprises and speed up the construction of corporate culture. Through the above analysis, the author puts forward some suggestions. First, the attention of leaders is the key. From the deep perspective of corporate culture, the author always thinks that corporate culture is "leadership culture", which is not only determined by the position of leaders in the enterprise, but also inseparable from the influence of leaders on corporate culture. Facts have repeatedly proved that some things will be carried out smoothly and effectively as long as the leaders attach importance to them, otherwise it will be difficult and difficult to succeed. Therefore, in the publicity of corporate culture, the importance of leaders can be said to be directly related to the actual effect and role of publicity. As the helmsman and core pusher of corporate culture construction, leaders should strengthen their own cultural construction more consciously. They should not only personally deploy, participate in and ask questions about corporate culture, but also practice, pay long-term attention to and implement by example, so as to lead the construction of corporate culture with leading culture. Second, full participation is the foundation. Man is the creator and practitioner of culture. Corporate culture construction is an activity with full participation. Without people's participation, culture is like a tree without roots and water without sources. However, if only a few people participate in the construction of corporate culture, or only become activities carried out by a few people and a department, then such cultural construction is not corporate culture, and its cultural propaganda is futile and unsuccessful. Therefore, in the publicity of corporate culture, no matter in what form or way, we should pay attention to the full participation, and take the full participation as an important principle and an important basis for implementation. The third is to highlight the characteristics, which is the premise. Corporate culture has the characteristics and distinctiveness of enterprises, and different enterprises have different cultural concepts, cultural spirits and cultural contents. As a tobacco commercial enterprise, we should strive to create the cultural characteristics of tobacco commercial enterprises on the basis of closely combining the cultural connotation of tobacco industry. Its culture should not only highlight the spirit of keeping pace with the times and putting people first, but also highlight the remarkable characteristics and requirements of service and customers. In the process of promoting corporate culture, on the one hand, we adhere to the principle of seeking truth from facts, not exaggerating and not seeking differences, on the other hand, we fully display our own characteristics, eclectic and innovative, thus winning public recognition and praise. The fourth is to pay attention to practical results, which is the guarantee. Publicity of corporate culture is a long-term work and continuous process. In the process of publicity, we should always adhere to the principle of paying attention to practical results, take publicity as a platform, take publicity as a means, regard executive culture as an organic part of corporate culture propaganda, and constantly strengthen executive power and cultural construction to ensure the effectiveness of corporate culture construction. To strengthen the executive power of enterprises and build the executive power culture, we must first establish and improve the scientific management mode and mechanism to realize the culture of "managing people by system"; Secondly, establish a strong high-level leadership team to provide organizational guarantee for promoting cultural propaganda; Thirdly, focus on improving the execution of cadres in party member and give full play to the leading role of demonstration; Fourth, strengthen the construction of training system, and comprehensively improve the execution of employees through training, education and guidance. Fifth, persistence in innovation is fundamental. Innovation is always the core driving force for the survival and development of enterprises. Whether from the perspective of corporate culture construction or simply from the perspective of corporate culture propaganda, insisting on innovation is not only the inherent need of corporate culture construction, but also an important content of doing a good job in cultural propaganda. In cultural propaganda, innovation is the driving force and vitality. It is like a flowing clear river, always full of vitality, giving people freshness and attraction. To this end, we should explore new ideas, innovative thinking, actively explore new forms and methods of publicity, and constantly give new vitality to corporate culture publicity. In short, as a platform and link to build corporate culture, the role of corporate culture propaganda is self-evident. As long as we are down-to-earth, start from the foundation, start from the details and persevere, this gorgeous flower of corporate culture will bloom forever, thus playing its due role in building modern tobacco in an all-round way.