Camping is really popular! New opportunities are coming for the homestay industry, and it will be too late if you don’t get on board

As the current domestic epidemic situation still cannot be underestimated, although the May Day holiday that just passed lasted for five full days, more people chose short-distance trips or peripheral tours than long trips.

Camping, a new travel mode that has gradually emerged in China in recent years, has reached its peak during this holiday season.

Camping is totally popular.

Countless people on Weibo, Xiaohongshu, and Douyin posted photos and videos of themselves camping out on social media: a tent, a barbecue grill, surrounded by friends, lovers, and children. Around me, the exhausted emotions that were hit again and again by the magical 2022 finally got a little respite among the green mountains and green waters.

Some people say that camping in 2022 is like B&B in 2015. It has emerged with great vigor, but it is still unclear how it will develop ahead.

In fact, B&B hosts with a keen sense of smell have long been aware of the arrival of the new opportunity, and those who have acted quickly have already taken the lead -

The emergence of camping fever, for some B&B hosts To me, he is simply a savior sent by God.

There is a difference between the popular “camping” and camping in the traditional sense.

Compared with people’s impression of “wilderness survival” camping, today’s camping is actually a kind of “light travel”. The main modes of travel are family outings or gatherings with friends. They do not go to inaccessible places. Many people do not even stay overnight and only spend an afternoon. This is the so-called "exquisite camping".

Compared with traditional camping, exquisite camping is more in line with the needs of most people in modern times. It is indeed a better way to travel during the current epidemic, but it still has its limitations. However, what is surprising is that there are many places that can complement B&Bs.

Camping became popular at this time, which can be said to have taken advantage of the right time, place, people and people.

Tianshi: The epidemic situation is still severe and inter-provincial travel is restricted. The cost of long-distance travel in previous years has greatly increased, and short-distance travel has become the first choice.

Geographical location: More and more attention is being paid to the construction around cities, more scenic spots are being developed, and the improvement of highways and other infrastructure provides support for self-driving travel.

Renhe: Various events in society and family have doubled people’s pressure, and they urgently need an outlet to get close to nature and relieve stress.

“I want to feel the freedom and comfort of nature. , but can’t completely escape the city” slogan led to the birth of camping craze.

In fact, many B&Bs are also under the banner of "short-distance travel" -

Very few B&Bs are located in deep mountains and old forests, except for those in popular tourist attractions such as Lijiang Ancient Town. In addition to B&Bs, a large number of them will be located in places with beautiful scenery and complete infrastructure around the city. This is highly coincident with the ideal location for camping.

Some B&Bs have already left enough space for public activities when designing them, especially country B&B stores that focus on travel around the city. Camping is originally one of the highlights they use to attract customers. For these B&Bs, appropriately increasing the proportion of camping promotion can better grasp this trend.

Since the camping craze has just begun, even though there have been operators specializing in camping, more people still choose to travel freely. Free travel is more flexible in venue selection and less likely to be disturbed by others, but there are also some limitations.

First of all, the biggest problem with camping is that it is impossible to achieve "bathroom freedom" -

Of course it can be solved on the spot in the wild, but it is not as comfortable as a fully equipped bathroom.

Also, many people go camping on the same day. It’s not that they don’t want to spend the night, but that they can’t. Professional camping equipment is very expensive and has low utilization rate. Unprofessional camping equipment cannot provide a good sleeping environment.

Mosquito bites, night cooling, and the safety of sleeping outdoors are all pain points that are difficult to solve. It is also very inconvenient for families to travel with children.

These problems will no longer be a problem if the "camping and B&B" situation is adopted. Get close to nature outdoors during the day, and enjoy a quiet rest in a unique B&B at night. Coupled with the B&B's special breakfast, you can have a pleasant short trip.

It saves you the trouble of running around on the day. If the hostels can provide tent rentals, food sales, and even luggage, you can enjoy the fun of "exquisite camping" by traveling light.

Of course, this model is not applicable to all B&Bs. As mentioned earlier, only B&Bs that are located near the city, have a natural environment and sufficient public space are suitable for opening a camping business.

This kind of camping can only meet the purpose of tourists aiming for light travel around the city, and cannot fully meet the needs of real camping enthusiasts.

For B&Bs, the development of camping business can be the icing on the cake. It has excellent hard conditions, B&Bs have their own unique attractions, and with the blessing of humanistic feelings, they can run longer and more smoothly. Keep operating.