How to promote jewelry store membership month?

National Day is another sales peak after Mid-Autumn Festival. We take this opportunity to carry out promotional activities to stimulate consumers, promote sales and strengthen the company's external image.

Second, the theme of the event

Take a family photo with your heart and you will be happy with your heart. Emphasize the importance of family.

Third, the activity time

X month x day to x month x day

Fourth, the form of activities.

1 gift

2. Award-winning sales

Verb (abbreviation of verb) activity content

1. Anyone who buys jewelry in our store over 2880 yuan during the activity will get the father's gold ring in the family photo series.

2. Anyone who collects five products of the family portrait gold jewelry series during the activity can get the Mid-Autumn Festival gift and the family portrait jade card.

3. Anyone who spends over 1500 yuan in our store during the activity can get a membership gold card and enjoy a discount.

4. Anyone who buys jewelry in our store during the activity or spends more than 1500 yuan _x in our store in the past can participate in the National Day lucky draw.

Popularization of intransitive verbs

1, build momentum in advance and do a good job of publicity.

2, newspapers, TV stations, bookstores, publicity color page combination publicity.

3. Store layout should conform to the theme atmosphere.

Seven. Activity budget

Jewelry store promotion planning scheme 2

I. Activity time: September X-65438+1October X.

Second, the theme of the event: Eight Happy Events _ Burning Love

Third, the content of the activity.

1, snapping up double happiness:

During the activity, several couples' rings and some exquisite jewelry will be sold at the special National Day price of 999 yuan every morning from 9:00- 12: 00, and each person will be limited to one, and the original price will be returned after 12:00.

2, red envelopes double happiness:

During the activity, customers who buy diamond ornaments full of 1.800 yuan can take part in the "Big Red Packet Surprise" lucky draw with a small ticket, and get the cash in the red packet on the spot, winning 1.000%. The awards are set as follows:

First prize: cash 500 yuan red envelope, which makes you feel that you can't hide your money.

Second prize: cash 100 yuan red envelope, allowing you to buy valuable jewelry.

Third prize: cash 20 yuan red envelope, which can save you the transportation fee home.

3, treasure hunt triple happiness:

Customers who arrive at the store can participate in the "National Day Treasure Hunt" activities whether they buy or not. The way to participate is to look for a card with the words "National Day Treasure Box" at the jewelry label in the store and exchange it for treasures. The treasure is a necklace worth 388 yuan 18k, and five treasures are given away for free (the quantity can be adjusted).

4. Buy back the quadruple happiness:

If customers have bought jewelry in our store before, they will buy diamond-encrusted jewelry again during the event, and the surprise repurchase price is "10 1 yuan, with a discount of 1000 yuan".

5. Five pleasures of group buying:

If customers and their relatives and friends buy inlaid diamond ornaments together on the same day during the activity, they can enjoy the group purchase discount. The preferential way is that both of them can enjoy the special discount of "buy 1000 yuan, that is, send 100 yuan in cash".

6, the couple six pairs of happiness:

Newcomers who buy more than 2,800 yuan of inlaid jewelry can get a set of popular wedding dresses or bridal Chinese dresses (or 888 yuan photography coupons for designated wedding photo studios) with the purchase invoice.

7, coupons are seven times as happy:

A cash coupon of 65,438+000 yuan will be given immediately after purchase, which can be used to deduct cash when buying inlaid diamond ornaments or jadeite next time.

8. Eight National Day celebrations:

Customers born on June 65438+10/October 65438 +0, with ID number "1kloc-0/"(serial number) and mobile phone number "10/"bought1.

Fourth, the promotion strategy of the activity.

(1) A newspaper advertisement (version 1/8- 1/4) was published on September X and June 10, respectively, with the theme of "Celebrating Eight Happiness _ Burning Love", introducing all promotional offers.

(2) Print 2000 publicity pages for the event and distribute them from September X. ..

(3) Set up an X-shaped booth or outdoor painting in the store, and introduce all promotional offers with the theme of "Eight Happy Events _ Burning Love".

(4) Inform old customers and members to participate in activities from September _ _ _.

Verb (abbreviation for verb) budget

Jewelry store promotion planning scheme 3

Activity background: the second anniversary celebration of Longfeng Jewelry Lengshuikou Store.

One. Purpose of the activity

1. Enhance brand awareness, reputation and credibility.

2. Increase product sales.

Second, the theme of the event

"Colorful June' Hui' gathers dragons and phoenixes"

Third, the activity time

June X, 2020-_ _

Fourth, the venue.

Loudi lengshuikou Longfeng jewellery

Verb (abbreviation of verb) activity content

1, buy gold and send gold during the event!

More than 3,000 ordinary gold and gold inlays will increase 65,438+0g gold; Send 2 grams of gold for more than 6000; Send 3 grams of gold over 9000.

2, buy diamonds, silver ornaments, jade to send gold and send silver!

Buy diamond inlay, jade and silver ornaments 1000, and you can get gold 0. 5 grams and a sterling silver necklace; Send 1 g gold over 3000 and a sterling silver necklace; Over 5,000 yuan, give children 2 grams of gold bracelets and silver bracelets 1 piece (the weight should be controlled within 10 gram).

3, buy jewelry to send family photos, photo photos, baby art photos!

During the activity, when the jewelry consumption of the whole audience is over 2,000 yuan, a set of family photos (worth 288 yuan), a set of personal photos or baby photos (worth 688 yuan) and a set of wedding photos (worth 3,888 yuan) will be sent to the high-end photo studio.

4, member benefits, cash back in advance!

Before the activity begins, members save and cash back. The inlaid jewelry of 1000 on the day of the event is regarded as flowers of 1200, and the flowers of 2000 are regarded as flowers of 2500. Note: Activity 3 is not combined with activities 1 and 2.

★ Anyone who buys jewelry with any jewelry bill during the activity before June 20th14th of "Longfeng Jewelry" can enjoy the original price 1000 Yuan minus 10 yuan cash discount; Over 2000 yuan discount 20 yuan. /kloc-send membership cards above 0/000 and VIP cards above 5,000.

★ All customers who come to the store have exquisite small gifts (crystal bracelets, jade safety buckles).

(Note: Asterisks are not allowed. Asterisks are auxiliary activities. The consumption amount and donated items of specific activities are adjusted according to the sales situation of specific stores. )

Activity preparation of intransitive verbs

1, preparation for buying and giving: gold can be sent to Zhuzhuan, and the grams will not be exactly equal to the grams given, resulting in secondary hidden consumption.

2. Accessories preparation: As there are silver chains to buy and send during the event, special silver pendants can be set in the store for supporting consumption on the same day. Necklaces sell well in summer.

3. Prepare promotional materials: leaflets, store flags, posters, activities and audio materials. "Hao Li enjoys non-stop, wonderful June, about' Hui' Longfeng!" As advertising language, we mainly promote products and leaflets with the theme of celebration, with advertising language in front and content behind. A single facade can be used as a flag.

4. Image scene layout: flags and flowers are hung in the store to create a celebration atmosphere, image balloons (balloons printed with the name of Longfeng Store) are added at appropriate positions in the store, and image balloons are sent to all children entering the store; Audio cycle plays activities and holiday songs, and puts promotional offers at the door of the store. Yi Labao attracts customers; If possible, you can set an arch (rainbow door) at the entrance of the store to increase the celebration effect.

5. Personnel preparation: determine in advance what everyone is responsible for, implement it to people, distribute the activities to the people in the store, let all the people know about the activities and responsibilities of the day, and ensure that the scene is not chaotic on the day of the activities.

6. Pre-publicity: distribute publicity colorful pages, posters in front of the store, colorful flags on main roads and car advertisements.

(Note: Activity materials and publicity methods will change according to the specific situation in the store)

Jewelry store promotion planning scheme 4

One. Activity background

In order to make better use of Mother's Day to convey emotional culture, enhance consumers' impression and memory of _ jewelry, and promote sales together with brands, this activity plan is specially formulated. With the help of the event "Mother's Day", the concept of "Mother's Day" is spread in the name of "_ jewelry", which reminds the target consumers of their concern about "Mother's Day", triggers their celebration activities on "Mother's Day", and makes "Mother's Day" penetrate into the emotions of the target consumers, thus achieving the marketing objectives of improving brand awareness and increasing the named purchase rate.

Second, the purpose

1, send a sincere blessing to all mothers in the world.

2. Promote the sales of _ store products

3, carrying _ brand "ten thousand feelings, expressed by me" brand mission

4. Inherit the traditional concept of marriage and establish the market position of the first jewelry brand in the jewelry wedding market.

Third, the theme

Thanksgiving mother, jewelry love!

Fourth, the target market

Cater to the psychology of target consumers and meet emotional needs.

The target group is people aged 25 to 45 who hold middle and senior positions in government agencies and enterprises. Because of my busy work, I usually spend less time with my family, especially my parents, so there is a common knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.

Verb (abbreviation of verb) I-word duration

May 1 1— May14,20 _

Activity of intransitive verbs

1. All customers who visit _ jewelry store during the event will receive a carnation.

2. If you spend more than 5,000 yuan (discounted price) in _ Store, _x Wedding Studio will take a set of wedding photos for your parents free of charge (implementation method: you can jointly establish a local wedding studio and design a simple wedding photo series called "Love for Mom". )

3. Mothers who have been married for more than 13 years can get a beautiful gift from _ Jewelry with relevant documents. (quota is limited, while stocks last), you can also enjoy a 8.8% discount.

Seven, publicity methods

1. "Mother's Day" banners are hung on the main streets of the city.

From May 1 1 to May 65438+3, banners were hung in high density on the streets with large traffic in the urban area, and people were reminded of "Mother's Day" in the name of "_ jewelry", which formed a strong festive atmosphere.

2. Send a "Mother's Day" family message; Send the activity content by SMS.

From May 1 1 to May 13, in the name of "_ jewelry", a wonderful message of "Mother's Day" was sent to the new and old customers of "_ jewelry" to remind consumers that May 13 is "Mother's Day" and impress consumers with emotional communication. On May 9th and 10, the content of the event was sent by SMS to inform the target consumers of the content of the "_ Jewelry" event from May 1 1 to May 13 and the main location of the event.

Jewelry store promotion planning scheme 5

I. Promotion purpose

Through the theme of "Romantic Lover's Night", we will firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract tourists, improve popularity and achieve the purpose of sales. Vigorously launch the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time.

20_ year x month x day -x month _ day

Third, the publicity timetable.

20_ year x month x day -x month _ day

Fourth, promote the theme.

1, showing love is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.

All stores should do a good job in the creative display of goods and highlight key displays to ensure the sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and a special price area will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme display: X month X day -X month _ day

Each store displays the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the window display. If there is no window, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, focusing on the exquisite ornaments in the store.

B, each store must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching artistic pen. All customers who buy jewelry above 80 yuan will be given a flower.

2. Make the price list of "deep headdress bouquet".

Prepare packing boxes and wrapping paper in advance and pack them well.

3, free delivery service, jewelry requirements exceed 100 yuan, and the delivery range does not exceed 2 kilometers.

Seven. Activity promotion

1, couple balloon collision

Make 100-200 balloons, which will be used for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

The fee is 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: X month X day -X day)

Pay attention to registering membership card information.

Eight. publicize

In order to strengthen the influence of the event, publicity should be done to attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Example: Evening News, TV subtitles, DM delivery, etc.

Nine, store layout

1, prepare enough gifts to make love announcements.

A. Handwritten posters at the entrance of the store with artistic pens (including the specific contents of preferential policies).

B, a colorful banner: the content is "Xiu En Ai! The price reduction storm is reasonable. "

C. Buy or lease heart-shaped balloons for storefront decoration.

2. Hygiene inside and outside counters and storefronts: In order to be neat, doors and windows must be clean and spotless.

Here, it is still necessary to make special mention of the need to effectively improve the quality of service.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

If you buy flowers of _X yuan, give a piece of jewelry or membership card provided by _ x.

Buy _x jewelry in _X and give flowers or discount cards provided by _X flower shop.