How are those 9999+ takeaway shops made?

On the highest goal of takeaway shop operation, it must be monthly sales: 9999+ Wandan shop. Many entrepreneurs are determined to join the catering industry after seeing the considerable profits behind this sales volume. However, only when you really step into this industry will you understand that Wandan Store can only be within reach, and it is really too difficult to do so.

In the statistics of ten thousand stores, "brand stores" account for more than 80%, and these ten thousand stores are mostly data flagship stores built by brands. And the brands here have a certain amount of water. Because the platform certification is a "brand", it only depends on the number of stores, regardless of word of mouth and business year. The word "brand" is too easy to label. Online platforms are mostly pure takeout, which is difficult to see online in shopping malls and streets.

Take Shanghai as an example, 2 1 of the top 50 merchants are steamed stuffed bun porridge shops, and the rest are basically divided up by fried rice, mixed rice, mala Tang and other categories. As we all know, steamed stuffed bun porridge shop, mixed rice and fried rice are mostly replaced by semi-finished products in today's fully developed supply chain. The final cooking can only be achieved by frying, frying and heating. And mala Tang, incense pot and the like are all prepared with seasonings, which are stewed and fried in one pot, and the dining procedure is single and the taste is stable.

When actual customers place an order, they need to buy 0. 1 yuan mutton skewers in three strings, and the last two strings do not enjoy preferential treatment. That is to say, I spent 12. 1 yuan to buy three mutton skewers, which was less than the delivery fee of 15 yuan. I need to continue to collect the bill, and I can no longer enjoy the full discount on this bill. With such a large-scale full reduction and ultra-low drainage of single products, the order conversion rate of this kind of single store with ten thousand people is basically between 18%-25%, and the small orders below 20 yuan can reach more than 50% of the overall single quantity.