What does the property market gold nine and silver ten mean?

Golden Nine and Silver Ten are actually a concept of time. In terms of time, September and October enter the autumn harvest season, which is the agricultural harvest season. According to people’s income and expenditure consumption psychology, consumption, investment and other expenses Expenditure is driven by mood. In autumn and winter, especially at the transition between the two seasons, household consumption increases significantly. This is a financial concept that consumes with time and season.

Many real estate projects will be launched in September and open in October. At this time, people’s consumption psychology is relatively loose, so it constitutes a relatively high purchase compared to other months, so these two months The consumption amount will be significantly higher than in other months. This is a "Golden Nine and Silver Ten" phenomenon.

Extended information

A report released by the China Index Research Institute shows that the average price of new residential buildings in 100 cities across the country in August was 10,771 yuan/square meter, continuing to fall by 0.59 month-on-month. This is the fourth consecutive month-on-month decline.

However, the decline in new residential prices in 100 cities in August narrowed by 0.22 percentage points from the previous month. It is expected that with the arrival of the supply peak of the "Golden Nine and Silver Ten", real estate companies will increase their efforts to promote sales. Reasonable pricing and effective promotions will attract new buyers to enter the market, and market transactions may experience a seasonal rebound.

The average residential price in the top ten cities in August was 19,226 yuan/square meter, down 0.53 from the previous month, marking the fourth consecutive month of decline. The decline narrowed compared with the previous month, and all 10 cities still fell.

In August, 7 of the top ten cities saw year-on-year growth, and the number of rising cities decreased by 2 from the previous month. Among them, Beijing rose by 11.31, ranking first among the top ten cities.

This round of market cooling is mainly due to the accumulation of risk factors in the market such as excessive early supply in some cities, rapid rise in housing prices, and the demand disruption caused by the concentrated release of early transactions.

The "Golden Nine and Silver Ten" period of the property market in 2014 has been filled with a gray tone in the market, but the overall market situation may be better than in the previous months.

In addition, among the 39 projects that will be launched in September, 19 are purely new projects and 20 are late-stage projects of existing projects. Both the total number and the pure number of new projects hit a new high for the year, which also reflects the mentality of developers hoping to use the "Golden Nine and Silver Ten" to rush sales and eliminate inventory.

Baidu Encyclopedia-Golden Nine and Silver Ten