When did the Double Eleven begin? What is double 1 1?

Double Eleven starts from 1 11every year, and double 1 1 refers to the online promotion day of11every year.

Double Eleven originated from the online promotion activities held by Taobao Mall (Tmall) on June 165438+ 10/day, 2009. At that time, the number of merchants was limited and the promotion efforts were limited, but the turnover far exceeded the expected effect. 165438+1October 1 1 became the fixed date for Tmall to hold large-scale promotion activities. Double Happiness has become an annual event in China's e-commerce industry, and gradually affects the international e-commerce industry.

Extended data:

Double eleven administrative guidance:

On the eve of "Double Eleven" in June, 2065438+017, led by Beijing Municipal Administration for Industry and Commerce, Municipal Public Security Bureau, Commerce Commission, Quality Supervision Bureau, US Food and Drug Administration, Internet Information Office, Beijing Customs and Beijing Entry-Exit Inspection and Quarantine Bureau, eight other units concentrated on interviewing JD.COM, Tmall, Amazon and other 13 e-commerce enterprises for administrative guidance.

Beijing Administration for Industry and Commerce has given guidance to the operators of online trading platforms from five aspects. In view of the various format clauses introduced by platform operators during the "Double Eleven" period, the Municipal Administration for Industry and Commerce emphasized three prohibited acts that platform operators are not allowed to engage in.

1. It is not allowed to make unfair and unreasonable provisions to consumers in format terms, such as not returning the deposit without reason, not returning the pre-sold goods within seven days, indicating that the goods are in good condition by themselves, and attaching refund conditions. In this way, the rights of consumers are excluded or restricted, and the business license is reduced or exempted. The responsibility of the initiator, and increase the responsibility of consumers.

2, quantity and turnover shall not make false propaganda.

3. Operators shall not be restricted from participating in the promotion activities of other online trading platforms.

Baidu Encyclopedia-Double Eleven Shopping Carnival