What are the ways to promote an event?

One: Establish a WeChat public account, or promote the public account by sending group messages and forwarding them in your circle of friends to achieve publicity purposes.

2. SEO keyword guidance: Think about customers and what keywords they will search for on search engines. To use SEO keywords to search and attract traffic, to attract precise customers, you must understand what customers think. To be successful, A person is not judged by how good he is at what he does, but by how well he understands what customers want.

Three: Banners, posters, leaflets, etc., can let more people know the promotional information by hanging promotional banners on main traffic roads and places with high flow of people. Then introduce the activity content and information through leaflets

Four: Offline promotion: Conventional offline promotion includes outdoor advertising, building advertising, newspaper advertising, etc., but for timeliness and cost considerations, more press conferences The organizer will generally consider using creative full-page newspaper advertisements for publicity, and generally choose to place advertisements in influential local newspapers in the city where the conference is held.

Extended information:

Divide the key points of publicity to improve publicity efficiency

Pre-heating period publicity

All publicity activities are divided into For online promotion, offline promotion or a combination of both. The same is true for the promotion during the warm-up period, but it focuses more on online promotion.

The warm-up period generally refers to the week before the press conference is officially held. The main purpose of communication during this period is to expand the momentum of the press conference and convey to the outside world what kind of press conference XX will hold. . Conventional online warm-up promotion includes creative H5 promotion, countdown poster promotion, viral video promotion, invitation letter promotion, etc. Offline promotion includes outdoor advertising, building advertising, newspaper advertising, etc.

Creative H5 Promotion

H5, full of creativity, will always be a classic material that people are willing to share and refresh their screens. The difficulty in making this type of H5 lies in the presentation of creativity. Sometimes if an H5 is done well, no other publicity is needed during the entire warm-up period.

Countdown posters

In recent years, countdown posters have become the standard for press conferences held by almost every Internet company. It is nothing more than that countdown posters are appetizing, convenient for publicity and forwarding, and low cost.

Reference material: Baidu Encyclopedia: Event Promotion Strategy