Characteristics of promotional slogans

The slogan is characterized by concise and clear language, highlighting the core information and unique creativity.

The language should be concise and clear: The slogan should be concise and clear, convey the core information in the shortest possible language, and avoid using overly complex words and sentences.

Highlight the core information: The promotional slogan should highlight the core information of the brand or product, such as brand positioning, product features, advantages, etc., so that the audience can understand the value of the brand or product in a short time.

Unique creativity: Promotional slogans must be creative, able to attract the audience's attention and generate buzz. Creativity can be humorous, emotional, rational, etc., as long as it can attract the attention of the target audience.