Anti-fur poster slogan

Hermes' most important handbag business needs fur to increase the luxury of money, and it is impossible for Hermes to give up the handbag business in the short term, so it is impossible to give up fur completely. You know, Hermes handbags have always been the love of celebrities. Just last year, a crocodile platinum bag of Hermes sold for 3 million yuan at Christie's auction, but some media pointed out that this kind of leather needs to be peeled off from the crocodile, so the design of this handbag also caused a lot of controversy on the Internet. Some industry analysts said that in Hermes handbag business, platinum bags made of fur accounted for more than 65,438+05% of sales.

A few years ago, the designer brand Hermes made handbags from animal fur, and even some designers asked Hermes to stop naming handbags after her. Because yes, someone took a video with a mobile phone. In the video, a crocodile skin supplier in Zimbabwe directly killed the crocodile and cut its throat in front of similar crocodiles. After the video was broadcast, many media pointed out that this crocodile skin supplier mainly provided crocodile skin for Hermes, so a large number of animal lovers attacked and criticized Hermes. It is reported that the crocodile handbags of Hermes are basically above RMB 6,543.8+10,000, and the price of rare animals will be several times higher.

In order to calm the pressure of public opinion, the president of Hermes has responded that suppliers have always followed moral standards and animal laws and regulations in the process of raising these animals. He emphasized that Hermes respects the concern of animal lovers for animals, but Hermes has always followed international standards and has not committed any illegal acts.

The reason why I don't want to give up fur is that compared with other luxury goods companies, Hermes' handbag business accounts for more than half of the total revenue, and the change of handbag business will affect Hermes' overall operation at any time, which is why Hermes will continue to design fur handbags under such great pressure. However, as more and more brands join the anti-fur camp, the time left for Hermes is running out.