Real estate planning

Real estate planning sample 5 articles Real estate planning 1

Responsibilities description:

Assist the operation center in planning according to the company's strategic development Work, coordinate the overall planning and implementation of the development business of characteristic towns and pastoral complexes, assist the operation center and the company's strategic business center in the implementation of business plans for projects or core products, be familiar with the overall process of real estate cultural tourism project development business, and understand Various policy information in the real estate and cultural tourism industries, able to independently write project conceptual planning reports, and independently conduct local market research.

Job requirements:

1. Conduct market research and surrounding environment on the target cultural tourism project commercial market, and conduct investment analysis;

2. Conduct business research Have professional understanding of the product positioning, market positioning, target customer positioning, image positioning, functional combination, investment planning, commercial operations and other processes of cultural tourism projects to realize property value;

3. Responsible for the topic of commercial formats Research, market analysis, case studies, etc., and be able to complete the writing of special plans;

4. Communicate with design institutes and investors. Real Estate Planning Chapter 2

1. Activity Background

According to the MCC Shangyuan project plan, on January 14, 20xx (December 21, 20xx in the lunar calendar), That is to say, on the occasion of the Spring Festival, a "New Year Carnival, Big Gifts for House Viewing" event will be held to offer New Year gifts to new and old customers.

2. Purpose of the event

1. To create market heat in the New Year and strengthen market attention;

2. To deepen the understanding of this project for new and old customers through activities Impression, convey project information, etc.;

3. Create a warm atmosphere through on-site activities, gather popularity, and quickly accumulate customers.

3. Activity concept

1. Pay attention to the gathering of popularity and create "MCC" quality;

2. Increase the overall "New Year Carnival" atmosphere of the activity , fully embodies the significance of the activity of "showing a house and giving a big gift";

3. To highlight the "fun and play" of the "New Year" and create an atmosphere related to "looking at a house and giving a big gift";

4. Let more distinguished guests deepen the good impression of "MCC Shangyuan";

4. Event address

On-site of MCC Shangyuan Marketing Center, Yangshan New District, Xinyang City

5. Activity Time

January 14, 20xx 8:30-17:30

6. Activities Objects

Viewing, Prospective home purchase customers

7. Preparation arrangements for event projects: (Basic preparation from January 9th to 13th)

Planning: Guo Sen 15003760601

January 9 Day: Project planning report for this event

Reach preliminary cooperation intention and determine plan for this event

January 10: Formation of project team for this event

Determine this project activity All executive personnel

Activity execution team structure:

General consultant: (Party A) General planner: Zhou Yang

Consultant: (Party A) Activity director : Li Jiawen

Site management: Guo Shusen, Golden Sea, Fan Deliang, Tao Ran, Zhang Hao

Zhou Li, Wang Hua, Zhang Yuanlin

Determine the various materials, equipment, personnel, etc. Preparatory work.

January 11: Formal preparation and implementation of the project

On-site layout plan

January 13: Event site layout (preparation of agenda)

The entire scene is set to welcome the "New Year", highlight "Chinese Red", and take the "Carnival" event as the theme. The outer court provides customers with a place to play and have fun, showing a lively scene; the inner court (first floor) creates an environment focused on house viewing for prospective customers, and can show the atmosphere of the event; the second floor creates a rush-buying atmosphere by arranging house selections , provide hot drinks, mainly provide a clean space for important customers to negotiate, and distribute gifts to important customers.

Arrange two paragliders (or powered balloons) to hover over Xinyang City twice from 9:00 to 11:00 and 14:00 to 16:00 on January 13th to create a pre-event atmosphere. .

During the event on the morning of January 14th from 9:00 to 11:00, hovering over Yangshan New District to create an atmosphere at the event

1. Outside layout (in front of the sales center):

2 18-meter long-span arches: spanning both sides of the road (banner slogan: New Year Carnival house viewing and house selection are polite)

20-meter street light poles on the left and right in front of the marketing center Pull up the lantern (the lantern is marked: MCC*Shangyuan)

Due to weather considerations, a 15m*10m*4m truss was built to withstand weather changes and create an on-site atmosphere. The top and surrounding ( The entrances and exits are enclosed with inkjet paintings (design patterns), and the ground is laid with red carpets.

Small red lanterns are arranged neatly on the top (can be given to customers after the event)

On-site installation: mouse machine, electronic claw machine, electronic shooting machine, dancing machine, cotton Sugar machines, electronic gun shooting, candied haws, clay figures, electronic motorcycles, and porcelain mugs are available for customers to enjoy for free. Arrange one worker for each machine. Game coins will be distributed on-site (5 for each customer present)

The on-site atmosphere is enhanced by cartoon characters: Mickey, God of Wealth, Garfield, Rabbit, Xi Yangyang, Beautiful Sheep, Big Big Wolf, etc., creating an on-site atmosphere and taking photos with guests. , make porcelain digital cups on site and give them to customers for free.

A children's play trampoline is set up on the south side of the outside of the truss for guests and children to play.

2. Infield layout (first floor of the Marketing Center):

The top of the infield is connected with small lanterns or paintings, and large Chinese knots to create a New Year atmosphere.

Glass doors and windows are decorated with patterns such as large and small lanterns and window grilles.

Decorate the tree with "wealth red envelopes".

All scenes will be arranged and the installation facilities will be tested before 18:00.

January 14: Event site

7:00 The preparatory team arrived at the site

7:10 Start checking various facilities and equipment

8:00 All personnel are ready on site to welcome customers.

The activity starts at 8:30 and is executed according to the plan.

During the event, there will be staff to guide customers on the activities;

Live saxophone performances will be arranged indoors;

The event will end at 17:30.

18:00 Real estate planning for the removal of various facilities 3

1. The basis for paying attention to online marketing in the real estate industry

As long as you pay a little attention, you will find out , Internet marketing has already come into our lives. When we enter major portal websites, we are faced with an overwhelming number of advertisements, including fixed advertisements, floating advertisements, icon advertisements, half-screen advertisements, and full-screen advertisements. There are many kinds of advertisements; we are still exploring on various websites. When establishing their own profit mechanism, online advertising has undoubtedly become their “income cash cow”. Since online advertising is ubiquitous, it is necessary for us to pay attention to the effect of real estate online advertising and analyze its role in the real estate marketing system.

2. Analysis of the advantages and disadvantages of online advertising for real estate projects

As a commodity, real estate properties such as commercial housing have a long service life and are durable goods; and real estate properties are very different. , customers often have to make detailed comparisons and screenings when purchasing. Therefore, real estate advertisements are characterized by rational appeals and need to describe product features and differences with other properties in detail to attract customers to purchase. From this analysis, online advertising meets the requirements of rational appeal advertising. It can introduce the characteristics of various aspects of real estate to the audience in a fixed layout, thereby achieving the purpose of attracting customers to purchase.

Taking Beijing as an example, based on the analysis of the target customer base of commercial housing at this stage, in addition to some small private owners, most of the home buyers are higher education graduates from various universities in Beijing. They have more opportunities to come into contact with the Internet during school, and most of them maintain the habit of surfing the Internet more frequently after working. This provides a solid foundation for online advertising as an advertising carrier for real estate projects.

According to the results of a recent survey on Beijing's urban residents' home purchase intentions, among the many communication channels, the proportion of respondents who learned about real estate information through online advertising reached 15% of the total number of respondents. This figure shows that online advertising has already played an important role in real estate advertising. occupies a quite important position.

Of course, online advertising still has its own shortcomings compared with traditional advertising forms, because it requires a computer as a medium; in addition, online advertising lasts for a shorter period, and its effect must be discounted to a certain extent.

Since simple online print advertising has limited effect, some new online marketing methods have emerged in the industry, such as online home decoration three-dimensional browsing technology, floating advertising technology, etc. The launch of these new technologies has undoubtedly improved the real estate network Advertising forms and expression techniques make it more eye-catching.

It is precisely because of the above shortcomings of pure real estate online advertising that marketers, in the process of integrating traditional marketing methods with network technology, cannot rely solely on online advertising forms, but need to integrate network technology. Integrating people into the entire marketing process is network marketing.

3. Problems with Internet Marketing in the Real Estate Industry

At present, more and more real estate companies in the market are marketing and advertising enterprises or development projects through the Internet, but the number of received The results vary greatly depending on the marketing strategy adopted and the implementation of the strategy. The fundamental problems are as follows:

1. The company's own Internet marketing technology cannot meet the marketing requirements. ()Although some organizations can assist companies in establishing website addresses, designing web pages, and helping companies plan for Internet access, these organizations have different starting points for helping companies conduct online marketing. For example, for the purposes of profit, promotion, hobbies, etc., they may not put themselves in the perspective of the company. Conduct in-depth research on corporate marketing activities and provide comprehensive technical support in conjunction with the company's overall business strategy. Therefore, there are not many cases that can achieve good results.

2. The purpose of online marketing is unclear and lacks planning. Some real estate companies or projects may just follow the trend online, and there is a certain degree of blindness. In fact, when carrying out online marketing activities for real estate projects, the company should clarify the goals of establishing a website and make a complete plan, including the purpose, market research, Internet service conditions, required resources, fund allocation, expected effects, etc.

3. Enterprises underestimate the cost of online marketing. At present, most real estate companies still do not have an accurate concept of how much it costs to use the Internet to carry out marketing activities. They subconsciously do not want to spend too much money, thinking that it is dispensable and insignificant. In fact, since Internet marketing is based on the ever-changing Internet technology, the development of Internet technology will gradually increase the investment of enterprises on the Internet, and the cost of a website that often needs to be updated and maintained may be higher. Only by constantly updating can the corporate website maintain a high level on the Internet. Otherwise, the website lacks appeal and cannot achieve good marketing results.

4. Enterprises lack the means to effectively evaluate Internet marketing activities. Enterprises should establish monitoring mechanisms and corresponding tools to evaluate the progress and results of online marketing plans. The number of visitors cannot simply be used as a reliable evaluation indicator. More effective reference indicators include the number of inquiry transactions, the number of web page registrations, etc. Enterprises must pay attention to users' reactions to the website and make modifications when necessary; constantly adjusting online marketing strategies is the key to successful Internet marketing.

IV. Discussion on Internet Marketing Methods for Real Estate Projects

1. Promote development projects online through portal websites, professional websites and self-built websites

Online advertising It is the most basic form of Internet marketing. As a new information dissemination media, the Internet can carry out marketing activities like TV advertisements. Establishing a corporate website is an effective way for companies to promote online; the Internet allows companies to have a media that belongs to them and is oriented to the majority of Internet users, and this media is high-efficiency and low-cost, which is a feature that surpasses traditional media.

Corporate website

Information is formulated by the company and is not limited by time, layout, etc. of traditional media. It can also be updated in time with the development of the company; corporate websites can use media methods such as virtual reality to attract public attention and connect with visitors. Two-way communication, delivering and obtaining relevant information in a timely and effective manner.

2. Can conduct online research on customers’ project products and accept feedback

The main tasks that can be undertaken by online market research include: market analysis, product and service research, and marketing strategies Research etc. On the Internet, real estate companies can carry out low-cost, efficient and wide-ranging market research, laying a solid foundation for correctly predicting market demand and making market decisions.

Researching market information and discovering consumer demand trends, thereby providing a basis for companies to segment their markets, is an important part of marketing for companies. The Internet provides a convenient place for enterprises to conduct online market research. Generally, there are two ways for enterprises to conduct online market research activities:

① Conduct research with the help of ISP websites. This is an effective choice for companies that are not well-known in the market and whose websites are not very eye-catching. The company formulates the research content and research methods, such as the house type that customers like, the unit price they can afford, the recognition of the project location, etc. By putting the above research information on the selected website, the research data and data can be obtained in real time. dynamic information. The disadvantages of this method are: due to the large content of these websites, corporate market research may be less attractive to Internet users; at the same time, if Internet users want to communicate with companies.

②Enterprises conduct market research on their own websites. For well-known companies, most of their website visitors are Internet surfers who are interested in the company's products or have a certain relationship with the company's business. They have more knowledge about the company and are likely to provide more and more effective information; at the same time, It also facilitates timely two-way communication during the research process.

As a new market research method, online market research has been valued by enterprises, and some network service companies have also begun to customize online research services for companies. However, more exploration is still needed on how to attract Internet users to participate in surveys and actively cooperate when surrounded by a large amount of information.

3. You can build momentum for the project through online bidding for commercial housing and increase project popularity

Online auctions are a popular method of real estate sales. They determine property prices based on market demand and are fair. ; At the same time, it can win as much profit as possible for the development company. In addition, due to the novelty of the online auction format, it can gather enough popularity to promote the project more, thereby directly pursuing the maximization of property profits and indirectly achieving the effect of advertising and promotion, which can be said to kill two birds with one stone.

Of course, under the current market conditions and network level, online auction technology is not particularly mature, and it is prone to problems such as auction delays and out-of-synchronization of purchases and sales; in addition, the relevant laws and regulations involving online auction transactions are not particularly sound. , which requires real estate companies to make agreements on the rights and obligations of multiple parties before execution. Real Estate Planning Chapter 4

1. Annual Meeting Theme

Real Estate Company’s 20xx Year-end Summary Meeting

2. Annual Meeting Time

20xx December 31st, 14:00 to 21:30 pm

Meeting time: 14:00-17:30

Dinner time: 18:00-21: 30

3. The venue of the annual meeting is the multi-functional banquet hall on the first floor of the West International Trade Hotel

4. Participants of the annual meeting All employees of the company (41 people)

5. Annual Meeting Process and Arrangement The process and arrangement of this annual meeting include the following two parts

(1) Year-end meeting agenda arrangement

At 13:50, all participating employees arrived at the designated location in advance In the auditorium, take your seats according to the designated rows and wait for the staff meeting to begin;

14:00-15:30 The first session of the meeting will be held. The heads of each department and each department will take the stage to make year-end work reports.

From 15:30 to 15:45, the second part of the meeting will be held. The person in charge of the administrative and human resources department will take the stage to read out the personnel appointment decision for the main persons in charge of various departments and projects of the company.

　15:45-16:00 The third event of the conference was held. The deputy general manager read out the list of annual outstanding employee winners; outstanding employees came to the stage to receive awards. The general manager issued honorary certificates and bonuses to outstanding employees; outstanding employees Take a group photo with the general manager; representatives of outstanding employees deliver acceptance speeches.

From 16:00 to 17:30, the fourth item of the meeting will be held, and the general manager will make a concluding speech.

The conference ends at 17:30, the employees take a break, and the hotel arranges the dinner venue

(2) Dinner arrangements

The dinner officially starts at 18:00, with the dinner host Guide everyone to raise a glass together, wish everyone a happy new year, and wish the company a better tomorrow. (Background music) Real Estate Planning Chapter 5

1. Summary of 20xx

20xx has just passed. For enterprises and practitioners in the real estate economic industry, this is a tangled year. It's a tough year. Many important things happened during this year, mainly due to the government's vigorous regulation of the real estate market, which seriously affected the development and sales of commercial housing across the country. The sales of many projects on the market have slowed down, and there are still many projects that have not entered the market. Project development has also slowed. Looking at the mid-term adjustment process of the real estate market, it is inevitable for the development of the entire real estate industry in China. Although it is accompanied by the pain of adjustment, it will not hinder its long-term healthy development. I believe that no matter whether or how the industry adjusts, there will be losers and winners in the competition. As long as you clearly understand the development background of the industry you are engaged in, analyze your position in the industry background, and find your own positioning, strengths and weaknesses, you can truly survive in the industry and become a strong player! This is true in real estate and in every other industry.

In 20xx, the main work content of Hesi Planning Department is in three aspects. The most important work section is to complete the preliminary research and positioning work of multiple secondary and tertiary market projects in the province. Among them, the Dazhou "Haichuanda Project" completed the third phase of planning and positioning work in the middle of the year. After subsequent rounds of planning and design adjustments and modifications with design and development companies, the project entered the regulatory filing stage. After completing market research and investment budget work, the commercial projects of Sichuan University's Jiang'an Campus have also entered the planning and design stage. In addition, preliminary market research work has been completed for Xichang and Guanghan projects.

On the other hand, the work section is to assist in the development of the company's high-end property leasing business, including investigations and research on urban complexes and business districts in Chengdu, as well as investigations into the office market and related businesses. research, and also actively collected some commercial property resources and merchant resources, and completed the investigation of the office market of Wuhou Jingtai Science and Technology Park.

At the same time, with the advancement of the company's development plan and the implementation of the company's long-, medium- and short-term business layout, in order to meet the rapid increase in business volume, the planning department must continue to grow and rapidly improve its own business level. Therefore, in 20xx, while carrying out daily work, the planning department also continued to conduct training and self-study. Currently, there are only 2 people and will continue to grow. The planning department is the department that most needs professionalism, team spirit and work passion, so this team The establishment and improvement of the department will also be one of the focuses of the department's work next year.

The purpose of summary is not to simply record, but to discover and understand problems through summary, and then continuously correct and improve. In the above work, I have summarized the main problems found in the department's work:

1. The professional level is not deep enough.

Problems such as insufficient depth of understanding of problems, incomplete analysis of project problems, and insufficient maturity when communicating and reporting with developers are reflected in market surveys and project research. These problems require continuous accumulation of experience and improvement.

2. The work is not detailed enough.

Through market research and daily work, it has been shown that there is insufficient attention during work execution, statistical analysis data often makes mistakes, and there is no careful inspection before completing the work. In particular, inspection work generally requires independent inspection, then cross-inspection, and finally submission for review. Many times the independent inspection process is not implemented.

3. Low teamwork ability.

Planning is not the thought and execution of one person. The company's planning ability reflects the way each member brainstorms around a goal, each exerts its own functions and advantages, and jointly accomplishes this goal.

However, in the daily work of the planning department, there is too little cooperation and help, and there is a serious lack of communication.

4. Lack of passion for work.

The marketing industry not only requires professionalism and skills, but also passion for work. Sales and planning are inseparable. The most terrifying thing is to make planning work into functional work, with the purpose of completing tasks, and forget that planning itself is to achieve sales as the ultimate purpose. In daily work, there are often no plans for work, unclear work goals, only completing a certain task in the process, sweeping away the troubles, and treating a project without a sense of ownership. These are common mistakes that are often made. As with the previous point of lack of teamwork, the main reason is that they do not understand the meaning and purpose of the work they do, and they do not find the driving force behind their passion for work. This aspect is also an important content that the department needs to pay attention to and improve in 20xx.

5. Insufficient interpersonal skills and social etiquette skills.

As Party B’s unit, you also need to enhance your interpersonal relationships and social etiquette skills, and improve your overall capabilities. In addition, work efficiency and working methods also need to be improved.