How to let employees of rural credit cooperatives understand the historical status and corporate culture

Corporate culture is the value orientation, form, business style, and entrepreneurial spirit that is gradually formed in the long-term business operations and management activities of an enterprise and is recognized and followed by all employees and has the characteristics of the industry. , ethics, development goals and other factors. Its core is the presented group value concept, which is mainly expressed as the "entrepreneurial spirit" of the group. The corporate culture of rural credit cooperatives has a certain foundation in the business development of the past ten years and has formed some preliminary cultural forms, such as "fair and honest, civilized running of the cooperative", "reputation first, customer first", "internal strength" "quality, external image", "efficiency, truth-seeking, innovation, pioneering", etc., basically reflect the content and level of the corporate culture of rural credit cooperatives. Below, based on my many years of grassroots work experience, the author will express the following simple opinions on shaping a corporate culture with the characteristics of rural credit cooperatives for your reference.

1. Shaping the corporate culture of a credit union is an inherent necessity for its development

The business development of a credit union is achieved through the hard work and concerted efforts of all employees. In order for employees to make selfless contributions to the credit union without reservation and work diligently, they must be armed with their minds, pursue their work, and follow their behaviors, and firmly unite employees in the enterprise. To achieve results in operations, it is undoubtedly very important for all employees to unite, work together, and create together. But it is very important to unite the strength of all employees into a joint force and create a corporate culture. At the same time, corporate culture should be shaped and promoted in rural credit cooperatives, and corporate culture should be used to motivate employees. Once achieved, employees will have a sense of satisfaction, glory and pride, and can stimulate the enthusiasm and creative spirit of all employees. In addition, rural credit cooperatives shape corporate culture. From an operational perspective, it is a unique value of the credit union. From a spiritual perspective, it is the common belief of all employees of the credit union. This is the communication message for employees. , the common basis for communicating feelings, coordinating relationships, and collaborating. It is precisely with this common foundation that a harmonious and good atmosphere can be maintained among employees, and employees all work hard for the same goal. Therefore, credit cooperatives shape corporate culture and play an important role in exerting the overall coordination function of credit cooperatives. Furthermore, shaping a good corporate culture can demonstrate the successful management style, good operating conditions and positive mental outlook of the credit union to all employees and the society, thereby creating a good overall image and credibility for the credit union and expanding its influence. Increase social visibility and lay the foundation for business expansion. It can be said that a good corporate culture is an intangible asset and an important force in competition in social and economic life.

2. Create a cultural atmosphere of rural credit cooperatives

It is extremely important to create a corporate culture that reflects the characteristics and work practices of credit cooperatives as well as being scientific, inspiring and inspiring. Corporate culture varies from enterprise to enterprise, and credit cooperatives must shape their corporate culture to reflect the operating characteristics of credit cooperatives. The service base of credit cooperatives is rural areas, and their service targets are farmers. Credit cooperatives are bridges and links that support rural economic development and connect farmers. The corporate culture of credit cooperatives must not only be believed by all credit cooperative employees, but more importantly, it must be recognized and recognized by the majority of farmers. The credit union’s business objectives, business behaviors, and business results must be considered comprehensively to establish a unique corporate culture.

(1) Carry out cultural activities with rich content. Within the credit union, various cultural facilities and favorable conditions should be used to carry out education, publicity, research, cultural, sports and entertainment activities, and fully demonstrate the credit union's spiritual outlook, values ??and group consciousness through various cultural activities. , shaping the image of credit unions. First, through the development of cultural activities of credit unions, employees' thoughts can be guided to the correct goals and tracks, and the moral sentiments of employees can be subtly influenced, purified, and eliminated. The second is to mobilize the enthusiasm of employees to participate through the development of cultural activities of credit unions.

For these problems, the traditional so-called ideological and political work methods in the past are not so effective, and new methods and approaches must be explored. Under the new situation, we must focus on building new corporate concepts, cultivating entrepreneurial spirit, and building new values ??of life. A person must have a soul, and rural credit cooperatives, as an enterprise, must also have an enterprise soul. Therefore, "casting the enterprise soul" must be regarded as the core of corporate culture construction, and what the enterprise promotes, opposes, advocates, and prohibits etc. as a standard of value to measure everyone’s behavior.

5. Create a high-taste corporate image

Practice has proved that the image of an enterprise is the life of the enterprise. For the enterprise, the image is the benefit and the image is the wealth. Where is the image of rural credit cooperatives? The image of rural credit cooperatives lies in "strong financial strength, excellent asset quality, good economic benefits, and broad service space". This is the unique image of rural credit cooperatives. Therefore, rural credit cooperatives must update their concepts, emancipate their minds, expand their businesses, and pay close attention to public relations. We must strive to create a high-grade "Xinhe" public relations image, strategic image, and service image in all aspects of planning, etiquette, service, publicity, and decision-making.

6. Implementing market competition strategies

Under the market economy system, new market competition strategies continue to emerge, such as corporate image strategies, cultural guidance strategies, accumulation of intangible assets and business development Strategies, public relations strategies, etc. all require our in-depth study and reference, and must be digested and absorbed in conjunction with the characteristics of our unit. Based on the characteristics of the credit union where I work, the author recommends the following aspects of work that need to be focused on in corporate culture construction:

(1) Highlight the key points and make an overall plan. The cultural construction of rural credit cooperatives is a large systematic project, because rural credit cooperatives have many locations, wide areas and long fronts. It is necessary to formulate an overall plan based on the characteristics and work reality of the credit union, clarify the goals, tasks, content, methods, steps and organizational measures of corporate culture construction, so as to ensure clear guiding ideology, specific goal content, appropriate methods and steps, and leadership measures. Effectively, the corporate culture construction can develop in the right direction.

(2) Leaders advocate and all employees build. Leaders' attention is the key to the construction of corporate culture. Leaders must lead by example and practice it, and become a model and role model for advocating industry spirit and practicing industry norms. Only then can they win the trust and recognition of employees; employees are the direct practitioners and embodiments of corporate culture and must Through various forms, we can mobilize their initiative and sense of responsibility to participate in the construction of corporate culture and form a joint construction force among all employees, so that a holistic and conscious corporate culture and industry spirit can be formed.

(3) Combining soft and hard, both internal and external. In the construction of corporate culture of rural credit cooperatives, it is necessary to overcome the tendency to focus solely on hardware and external aspects, to combine software and hardware, to develop both internal and external aspects, to tap into the spiritual motivation of employees through software, to improve the overall quality of the unit and employees, and to use necessary hardware Measure construction to truly achieve the expected goals of strengthening quality internally and building image externally.

(4) People-oriented and guidance-oriented. Excellent corporate culture is not built by administrative orders. It mainly adheres to the people-oriented principle and guidance-oriented thinking method to care for, understand and respect people, so that employees can truly feel the warmth of the corporate family and reflect our I am a "Xinhe" person, and "Xinhe" is the ownership spirit of my family.

(5) Differentiate levels and proceed step by step. The construction of corporate culture of rural credit cooperatives is a long-term accumulation and subtle dynamic process. It has continuity and durability and cannot be accomplished overnight.

Finally, what the author wants to say is that grasping the construction of corporate culture is not an assault task, and success will be achieved once you grasp it. The construction of corporate culture must be based on high intentions and a low starting point, first easy and then difficult, from the outside to the inside, from shallow to deep, take advantage of the situation, and gradually achieve results in the construction of corporate culture with the characteristics of rural credit cooperatives.