Mom doesn't bother

The book Realizing Benefits I shared was written by Joe Pulitzer, the father of American content marketing, and E. Sun, a marketing expert in China, so there are not only foreign cases in the book, but also many cases in China.

Think about it, if we have a money-making model, it will make our life better and better, and at the same time make money, isn't it wonderful? And this is the definition of interest realization-to make your interest stronger and stronger and use it to make money, which is also very suitable for women.

In a word, this book fully considers our yearning for life, just like a point mentioned in the book: playing is also a kind of productivity.

Some people say, what if I can't find something I like? I think of Steve Jobs' speech when he graduated from Stanford University in 2005. He said something that I will never forget: You must find something you love, because the only way to do it well is to like it.

When I talk about realizing interest, if everyone's first reaction is that they are not interested and haven't found what they like, then go find it quickly, don't stop, and don't entangle. Because interest can not only make you better, but also make you money, do you have a stronger desire to cultivate interest?

Many people think that my interest cannot be realized, or my interest is far away from me. Actually, it's not, because this era has given us many opportunities. For example, our partner became an amateur, and later insisted on making a video number and an official WeChat account, which was successfully realized. Now the sideline income far exceeds the main business. Last time, she told me that it was six times the main business. I don't know how many times now

Therefore, I hope all female friends, especially mothers, must learn, because you are experts in life.

When we are training our partners, we find that many mothers have specialties, among them, some are good at cooking, some are good at painting, some are good at Chinese medicine, some are good at yoga, and some are good at parenting ... For example, Xiao Q, a partner, is good at making desserts. I have eaten her souffle, which is really much more delicious than many famous brands. For example, her partner is quiet and her paintings are particularly energetic.

These mothers are excellent, but in the past they didn't think they were talented. They may also think, how can I make money when I know so little? But in fact, if you want, you can help many people in this way. We say that making money is by the way, and the core is to help others achieve wealth.

Therefore, realizing interest is a new mode for mothers to make money. I hope all mothers can learn this.

This book designs a path to realize interest and tells us how to bring customers through interest. It has a pattern: first, find your sweet spot through interest, that is, what you are good at; Then through this matter, find an interesting point to present him, that is, the "content warping point"; Finally, through these two points, bring users. This is actually a typical "user first, product later".

When you have a user and then study the product, you have a target customer model, and you can go to him. With users and a profit model, you can build your team and start your entrepreneurial process.

Did you see you start running in the process? Therefore, it is very important that in this process, you can exchange your favorite users through the display of your hobbies, and then use your favorite users to turn your interests into an industry.

Let me give an example of my friend Uncle Kai. My daughter especially likes listening to Uncle Kai's story, and often falls asleep when listening to Uncle Kai's story.

In this book, I mentioned Uncle Kai's entrepreneurial myth. The data collected at that time was when Uncle Kai earned 200 million yuan. Uncle Kai graduated from the Broadcasting Department of China Communication University, and later became a host, but he always felt unhappy and especially wanted to find something he really liked. Later, in 20 13, Uncle Kai left CCTV and disappeared for some time. At that time, he took care of his daughter at home and told stories to his children when he was free. Every night, he prepares carefully, and the story is new every day. And if he goes on a business trip, he will record it in advance and send it to his daughter.

Once, he accidentally sent the recording to the parents of his daughter's kindergarten. As a result, everyone liked it. His parents urged him to record the stories he told every day and send them to everyone.

Later, these parents became the first users of Uncle Kai. There is no promotion, because this content is constantly displayed, bringing many potential users.

Uncle Kai's entrepreneurial process is a typical interest realization model, see?

First of all, one of your favorite things is broadcasting. You see, this is your interest and what you are good at. But what do you like better about this "broadcast", broadcast stories? Radio prose? Dubbing cartoons? Wait a minute. Eventually you need to find the "sweet spot" of this interest, what you are good at and what you like.

Next, you need a highlight of the content, regardless of the concept. You can understand that you need a way to show what you like. The highlight of Uncle Kai's content is telling stories to children.

In fact, his talent and talent have not changed in the whole process. He just found this point of telling stories to children and brought a group of users. After bringing a group of users, he began to study how to charge. His charging mode is actually the same as Fan Deng's book club. He spends 365 yuan a year, and then many people go. In this process, the product flows and he becomes a company.

Another example is that a person likes making cakes very much, but no one looks at his usual recipes. After the opening, he tried to make a huge cake, which was very big and exaggerated, and finally a slogan appeared. This exaggerated cake is a "content warping point" and is very creative.

For another example, a chef is talking about a particularly wonderful dish he cooked every day, which attracts many users through the content of "wonderful dishes". With these users, he began to make his own restaurant, make tableware and cooperate with various brands.

So when you show interest, you should think about what the content warping point is and use it to bring users. After the user comes, think about your product.

I have always stressed that the "sweet spot" of interest must be something you are good at and like, because too many people are doing what they are good at, but they don't like it.

For example, when I was doing business consulting in my early years, I was very good at it, but I had to follow the rules, dress appropriately and be cautious every day, and I would collapse. Because I like freedom, I feel that my nature is suppressed. As a fun-loving person like me, I don't hate many things I do, such as starting a business and being a mother. For example, I do reading and sharing with you. I do it because I feel happy.

There are thousands of ways to make money, and life is so short. Why not choose what you like? Moreover, if you have business thinking, you will know that any road can actually make money.

Share a short story with you. After my yoga class that day, we started chatting, and she was also our partner. She said that the owner of their yoga studio had gone too far, treated her badly and said a lot. I told her that you should resign. Your major is not bad at all. Why do you need a yoga studio?

She was surprised.

I told her that the yoga studio is just a space, but it is not necessary. You can make money without a yoga studio. Like many users, because she likes private education, she will practice yoga with her, so she is ready to pay per view, right? For example, the yoga studio costs 500 or 300 at a time, which is similar to this price. Have you ever thought about your advantages compared with yoga studio?

She froze.

She said she had no advantage. I was wrong. You have an advantage. When users go to the yoga studio to practice yoga, they will want to be friends with yoga teachers and get their help. But the atmosphere of the yoga studio is that they don't want users to get close to the yoga teacher because they are afraid that users will be taken away. But in fact, all customers' needs come from wanting to be with the yoga teacher, not with the yoga studio, because the yoga studio is just a space.

Now that you are running your own business, your greatest advantage is that your students like you very much. Then you can't charge by the times and by the hour as before. Because you are not a private yoga teacher, but a companion of yoga lifestyle.

For example, if you serve 20 people every month for one year, you can accompany her to eat healthier, choose better yoga clothes, give her better yoga, help her solve various problems in life, change her lifestyle, and even take her children to learn yoga.

Therefore, don't use the concept of yoga private education to charge. Paying is the opposite of the user, and she will think that every time you ask her out, it's for a few hundred dollars. But if you design a product, a set meal, which is the cost of your lifestyle change, and learn the yoga lifestyle within two months, including diet adjustment, lifestyle change and basic knowledge of yoga, users will be very comfortable and willing to pay the bill after visiting your home several times.

She was very happy after chatting, and said before going out that her life was going to change.

In fact, I have met many excellent people. They are very professional, but they can't make money. I'm in a hurry. Because I can see at a glance that it is a business model problem, I will help them adjust.

Another partner's interest is writing, but he doesn't know how to realize it. I told her that if she only relied on her writing skills, it would not be easy to achieve. What is my preferred method? It is to take writing as an expression and graft it in another direction. For example, Liu Run expressed his business views in words and realized the realization of business consultation, which was very profitable at this time.

Therefore, writing must be superimposed with other things, and pure writing cannot be used. So you have to decide two points: the first is what to write; Second, after writing what to sell, graft these two points together to form a closed loop. Pure writing is scattered, and simple self-expression has no obvious significance to society. For example, if you record whether you are happy or not every day, it is called a diary in the eyes of others. So, you'd better write something in a certain field, and then realize it through something in this field, and this time is complete.

If you are really talented, if you are interested in something, it is never too late to start, just like Grandma Moses started painting at the age of 78. Since mom doesn't bother, we just want to create an environment to boost you, just like consulting a writing partner. I told her that since she liked it, she would come to the editorial department to do it first.

Because in this environment, we have given our partners many opportunities to practice their hands. In fact, it is the most difficult for a person to start from 0 to 1, but once started, there will be a virtuous circle. So I hope everyone will do it bravely and don't hesitate. Don't be embarrassed to do it, or don't do it if you feel that you are in a bad state. I want to say that people do things when they are in a bad state. If they are in a bad state, you won't adjust for ten and a half months.

You have to come out, meet many people, and then let others nourish you, and then your state will get better little by little. Because here, my mother knows my mother best and my mother helps my mother. I also hope that every girlfriend who is not bothered by my mother can act bravely, let go of herself and go out, and you will certainly gain twice the energy.