Bad news for Didi, “Hua Xiaozhu” encountered a crisis and was only online for one month

In recent times, I believe everyone has been fascinated by an online car-hailing software called "Hua Xiaozhu Taxi". With its "lowest price on the entire network" and fixed-price model, it has attracted the attention of passengers and drivers. On the 22nd of last month, Didi Chuxing officially launched this product to the outside world, which was nicknamed by netizens as "Pinduoduo in the taxi industry." Huaxiaozhu, but surprisingly, the business encountered a crisis of being suspended in many places after only one month of being online.

It is undeniable that the online ride-hailing market has always been a battleground for military strategists. Every once in a while, there will always be big players from all walks of life entering, such as Meituan’s Meituan Taxi-hailing. , Geely Automobile's Cao Cao special car, etc., after all, there are huge profits hidden behind them. Data shows that the scale of my country's online ride-hailing market reached 304.4 billion yuan in 2019, and the number of online ride-hailing users in the first quarter of this year reached 360 million!

As more and more “cross-border players” enter the game, the interests and market share of Didi Chuxing, an old player, are being divided up. Under such threats and provocations, Hua Xiaozhu It was born smoothly, and Didi’s original purpose was to use Hua Xiaozhu to directly attack the sinking market and open up the third and fourth tier markets.

It is understood that Huaxiaozhu’s development strategy seems to be replicating the “history” of Didi. In order to quickly seize the market, Huaxiaozhu launched a promotional slogan of "Taking a taxi for 0 yuan". New users can enjoy a 0 yuan ride, and inviting new users can also receive rewards ranging from dozens to hundreds of yuan! Looking back at the beginning, Didi also relied on a money-burning style of play to break into this world, but now it is difficult for Huaxiaozhu to use this style of play to create another miracle. After all, it encountered a setback at the beginning. An insurmountable crisis.

In fact, long before "Hua Xiaozhu" was launched nationwide, it had been interviewed by relevant departments in Tianjin, Shenzhen, Yantai and other places, and was temporarily suspended. It even appeared in Changchun The Huaxiaozhu taxi driver was detained by the operation department due to incomplete licenses. Recently, Huaxiaozhu was investigated and punished by the relevant departments of Qingdao City for "illegal operation of online taxis without qualifications" and stopped. local business. Obviously, the "bad news" that broke out one after another has undoubtedly put the fledgling Hua Xiaozhu at the center of public opinion.

As for why Hua Xiaozhu was stopped by many places in such a short period of time, according to industry insiders, it is because the platform has low threshold requirements for drivers to join and does not force drivers to make online appointments. The "double certificate" of vehicle transportation certificate and online ride-hailing driver's license, coupled with the stimulation of setting up order reimbursement and soliciting passengers, has caused many good and bad transportation resources to rush in, and even some non-compliant vehicles have also swarmed in. It can be seen that in this case, the rights and interests of passengers and vehicle drivers are naturally not protected.

On the Internet, there are endless complaints about Hua Xiaozhu. Many netizens said, "To take a taxi with Hua Xiaozhu, you have to wait for an average of half an hour every day. If you arrive half an hour early from get off work, no one will pick you up." "The service attitude of Huaxiaozhu's driver is extremely poor, and the customer service's ability to deal with problems is not good." In addition, there are many complaints about Huaxiaozhu on the consumer protection platform. It can be seen that Huaxiaozhu, who attacked aggressively, did not receive any benefits. Consumer recognition.

Finally, I would like to say that as the big brother in the domestic online ride-hailing market, if Didi Chuxing lowers the entry threshold and risk control standards in order to seize the market, it will only make passengers lose it. Recognition and trust, in this way, will not only fail to win the sinking market of third- and fourth-tier cities, but even the first- and second-tier cities that have already grasped the overall situation will be lost.

So, have you ever used Hua Xiaozhu? How was the experience?