Is the advertisement on the signboard of the gas station an advertisement?

The propaganda on the signboard of the gas station belongs to the advertisement. The object of the gas station billboard is the driver, so the design should consider three factors: distance, perspective and environment. The billboard design of suggestive gas station should pay attention to suggestibility, use pictures to explain, give priority to images, supplemented by words, and use concise words. Otherwise, moving vehicles are hard to remember. Simplicity is an important principle in billboard design. The simpler the picture, the higher the driver's attention.

Characteristics of gas station billboards

The billboards in gas stations are all made by computer inkjet printing, so the billboards we see are real, high-definition and unlimited in format. The gas station billboard is welded with welding tape, so the billboard is relatively firm and durable. Billboards can have built-in lights, with uniform light and LED lighting.

Moreover, most of the billboards in gas stations are thermoformed, so the words and graphics can be made in many colors and formed at one time.