Corporate Culture of Henan Shedian Liquor Company

Adhering to the natural essence of China's five grains

Absorb the aura of beautiful mountains and rivers in the Central Plains.

Old wine on credit, with a long history, has been brought to the whole country from a small town with beautiful scenery and heavy history in the hinterland of the Central Plains with a sonorous and heroic word, and enjoys a good reputation in China.

1949, the predecessor of Henan Shedian Liquor Co., Ltd. was formed by the merger of three old brewers, and it was the earliest state-owned brewing company in Henan Province.

Growing together with China, bathed in the spring breeze of reform and opening-up, the ancient credit store enterprises glow with vitality and dazzling light.

1997, Henan Shedian Liquor Group Co., Ltd. led the tide of liquor market economy with 50 years of fruitful harvest, and developed into a large-scale comprehensive enterprise group integrating liquor, alcohol, food, power generation, feed, chemical industry, building materials and catering, with all indicators in the leading position in the same industry.

In 2006, good things happened in the wine industry on credit in the new century.

Won the title of "National Protected Product of Origin"

Won: National Liquor Product Quality, Safety and Integrity Brand.

Won the title of famous brand product in Henan province

Won the title of top ten famous wines in Henan.

Won: consumers' favorite liquor brand

The company has been awarded the title of "Top 100 Enterprises in China Liquor Industry" year after year.

Wang Xianrong, director of the Enterprise Research Center and a national-level liquor judge, won the highest prize in Henan wine evaluation.

……

Almost all the honors that liquor enterprises dream of come to the liquor industry on credit, which proves the great achievements that credit enterprises are determined to reform in various developments in the new era.

In the exciting year of 2006.

The wine industry in the credit store has produced precious wines that have been treasured for several years. The wine on credit has been sublimated and appreciated-the Chinese wine on credit has been listed grandly, tempered and mellow. For this moment, people on credit have been sincerely looking forward to it for many years.

When it comes to "drinking on credit in China", we can't help talking about the historical origin of drinking on credit, and we have to say that it has an indissoluble bond with the "honesty culture" for thousands of years.

China Chengxin culture first wine

The flag of drinking on credit does not mean it, and eating vegetables and fish does not break your word, which is a true portrayal of the history of drinking on credit.

Honesty leads to abandonment and faith leads to credit, which is the essence of credit culture.

The acquisition of the highest honor of liquor integrity "national brand of liquor product quality, safety and integrity" further explains the persistent pursuit of honesty and quality by drinkers for thousands of years.

Credit for thousands of years, wine is a taste.

Drinking on credit has always had a history of respecting business and keeping promises. The Shanshan Guild Hall in Shedian, a national key cultural relic protection unit, is a microcosm of the culture of honesty in drinking on credit for thousands of years.

Shanshan Guild Hall in Shedian is a fellow guild hall built by wealthy businessmen in Qin Jin who lived in Shedian in Qing Dynasty. After "transporting materials to Chu Xiang and visiting famous craftsmen all over the world", it cost hundreds of thousands of silver and took 6 emperors 136 to complete, making the guild hall the best in the world. The book "Yi Guan Gu Jin" written on the Nine Dragon Wall and the "Spreading Wings" and "Bing Zhong" engraved on the archway are the essence of the century-old commercial culture of the ancient town. Drinking on credit, Yong Lumei also donated a lot before the old wine was sold on credit, which was passed down as a much-told story by later generations. Historically, wealthy businessmen in Hunan, Hubei, Fujian, Jiangxi and other places have also built business halls for fellow merchants in credit shops. Old wine on credit shops (called wine on credit in ancient times) is spread all over China and enjoys a high reputation in China. Credit wine prospers business, and business makes credit wine!

In the hometown of credit wine, the collection of two stone tablets in Shanshan guild hall of credit shop is particularly eye-catching. One is "Outline of Fair Weighing Rules for Trade Merchants", which was erected in the second year of Yongzheng (1724), and its main content is to prevent merchants from being short of weight; One day, the inscription on the rules and regulations of Yi grocery store was established in the fifty years of Qianlong (1785). Its main content is to standardize the business behavior of peers, advocate fair competition and punish fraud. These two stone tablets are similar to today's Consumer Protection Law and Anti-Unfair Competition Law, which are the most powerful proof of the credit shop's business culture with integrity as the core. Honesty is the root, source, essence and marrow of the thousand-year inheritance of old wine on credit (called wine on credit in ancient times)!

After careful carving, China Wine on Credit is unique in grasping the quality of wine, packaging and refining culture!

Eight wine experts * * * brew a bottle of good wine!

Seven experts, including Wang Lan, the national wine appraiser, the top wine appraiser in Henan Province, and the director of the wine research center of credit shop, * * * was the birth of China wine industry on credit, strictly controlled the quality, unsealed part of the treasure of the wine industry on credit shop-sealed old wine for nearly half a century as the mother, and carefully brewed it repeatedly.

Appreciation-grade "China Liquor on Credit", adhering to the ancient secret technology, extracts the first-class grain from the underground, enters the old cellar of a century-old mud pond, adds high-quality mineral water to the pulp, artificially treads the koji, and ferments in the middle and high temperature area. Specially-made pottery pots and aged wooden seas, after a long period of aging and scientific degradation, are naturally soft, making the wine quality upright, soft, particularly soft and mellow.

Good wine should be well dressed!

The packaging of China liquor series products is also made by senior designers who have won the World Star Award, the highest honor of packaging. The outsourcing is simple and generous, the bottle body design is exquisite, and the overall charm is transparent. There is femininity in solemnity, just like a work of art, which expresses the noble temperament of credit wine incisively and vividly, making people play for a long time and unwilling to let go.

Everything is ready!

The store will, as always, brew mellow and soft wine with sincerity, sincerity and integrity, with selected grains and good grains, and dedicate it to consumers and friends! With a brand-new mental outlook, full of confidence and high morale, we will write a brilliant chapter on the journey of the second take-off of credit shop enterprises.