What novel live broadcast formats are there for helping farmers live broadcast?

1. 58 Tribe Live Broadcast Platform

Led by the 58 Group Party Committee, 58 Tribe, 58 Town, and 58 Public Welfare jointly launched the "Love and Farmers Live Broadcast Activities" to provide agricultural products through live broadcasts. Sales have established efficient information channels. Two deputy county magistrates from Anhua County in Hunan and Lanling County in Shandong personally went to the 58 Tribe live broadcast room to bring goods for local agricultural products. At the same time, 58 worked with two 58 from Anyuan County in Zhenjiang and Chongyang County in Hubei. The webmaster of the same town also logged into 58 Tribes and used the "Internet" to open up sales of agricultural products.

2. "Cloud Helping Farmers" Online Live Broadcast Platform

On the afternoon of April 7, the sun was shining brightly, and a special event was held in the Liyuan of Xintang Village, Maqiao Street. "Live class". This "Spring Pear Management" live class is the second live class held by the Municipal Bureau of Agriculture and Rural Affairs. At the same time, it also marks the official launch of Haining Agricultural Science and Technology Education's "Cloud-based Farming Assistance" online live broadcast platform.

This platform aims to carry out online training for farmers through live broadcasts and other methods, release the production management technology of the city’s leading industries, promote online marketing of agricultural products and other agricultural assistance activities, so that farmers can accept agricultural technology without leaving home. training, and constantly adapt to the development needs of the new situation of "Internet + Agriculture".

3. "Cloud Help" TV live broadcast platform for the special program to fight the epidemic and help farmers

The live broadcast signal of the "Cloud Help" special program to fight the epidemic and help farmers is officially launched. Different from the previous two seasons when the assistance recipients brought their high-quality agricultural products to the stage for recommendations, today's event site, apart from the host and cameraman, only had the large screen on the stage that was divided into 10 small windows.

On the big screen, reporters from Route 9 were located in 9 agricultural product bases. During the live broadcast of more than 2 hours of public welfare activities, they took turns to introduce the unsalable agricultural products online. During the live broadcast, the total number of views on all major platforms reached 1.01 million. Many caring merchants even rushed to the agricultural product base and placed large orders on the spot.

Extended information:

Government and enterprises work together to promote agricultural products

Wanzhou rose orange, Fengjie navel orange, Liangping pomelo... all it takes is a few clicks of a finger. Can be delivered to your home. This is the 2020 Three Gorges Citrus International (Online) Fair being held. Chongqing has opened a convenient channel for "Three Gorges Citrus, Global Distribution" through the online "one-click ordering" method, and has achieved transactions of 110,900 tons in half a month.

Since the outbreak of the epidemic, Chongqing’s commercial system has acted quickly to mobilize and organize e-commerce online merchants to open the road “out of the village and into the city” to help agricultural products, especially unsalable agricultural products, be sold online, effectively alleviating the problem of agricultural products. It’s hard to sell.” According to third-party statistics, districts, counties and enterprises in Chongqing use e-commerce platforms to sell online. In February, the city’s online retail sales of agricultural products reached 644 million yuan.

Weibo jointly launched the "Fighting the Epidemic, Helping Farmers and Guaranteeing Supply Action" campaign in conjunction with CCTV's Sannong Channel and "China Poverty Alleviation" magazine ***. More than 300 big Vs in various fields participated in the support, Jiang Qinqin and Wu Jinyan , Lin Yanjun and other 8 celebrities called to support farmers in fighting the epidemic.

Xinhuanet-With these live-streaming "cargo kings", unsalable agricultural products have become "popular"